I suppose late is better than never. I’m publishing this report 4 months late.
Fall 2015 and Christmas season was busy; Fat Stacks fell by the wayside. I focus on my niche sites and as this report shows, things weren’t good so I had to roll up my sleeves and fix problems.
I also don’t like putting these together because it’s tedious going through all the accounts.
The year-end finally prompted me to get these income reports up-to-date. More will follow.
In a nutshell, September 2015 was my worst month in a long time.
Taking time off took its toll. So too did testing various ad management services as well as a tough ad-buying environment. The stars were not aligned.
To add insult to injury, organic search traffic for my B2C site plunged about 20%. That really hurt because my long term goal is to consistently grow organic search traffic.
To this date I have no explanation as to the drop in organic search traffic.
Please note this income report pertains to 2 niche sites of mine. It does NOT include net income from Fat Stacks (which is growing very quickly due to the popularity of my authority website course (now called Niche Tycoon),my local offline marketing clients or any other niche sites (I’ve expanded my niche site portfolio in recent months).
Here are the numbers.
September 2015 Income Report:
Niche Site #1 (Large B2C Magazine Style Website):
Display Ad Revenue: $28,622.89
Affiliate Commission Revenue: $2,974.55
Total revenue for site 1: $31,597.44 USD
I explain how I generate this revenue from these types of sites in my guide here.
Niche Site #2 (Targeted Niche Site):
Affiliate commission revenue: $9,159.67 USD (this is total revenue for site #2).
I explain this model here.
TOTAL REVENUE BOTH SITES: $40,757.10
Expenses (Both Sites):
- Instapage: $39
- OptinMonster: $29
- AWeber: $288
- Bluehost: $5.95
- Synthesis Hosting (Synthesis review): $147.00
- Dropbox: $10.99
- LongerDays (outsourcing services): $7,800
- Stock Photos: $266
- GoodBarber App Maker (monthly subscription): $48
- Amazon S3 Server: $777.67
- Facebook Ads: $17,421.24
- Bing Ads: $0
- Outbrain Ads: $670.47
- SEMRush: $69
Total Expenses in September 2015 (both sites): $27,643.32 USD
Net Profit for Both Niche Sites: $13,113.78 USD
It was a bad month compared to previous months. It happens.
Buying traffic was not profitable at all.
Organic search traffic plunged 20%.
That makes for bad results.
Figure out how to regain lost organic search traffic and grow it. The passive nature of this traffic appeals to me.
Diversification Kept Me in the Black
A bad month shows why being diversified is good. My B2C website didn’t do well, but my B2B profits helped pay the bills. While B2B is a very slow grower and probably won’t ever reach metoric heights like B2C sites can, the B2B niche sites can steady out bad months.
Niche Tycoon: Extensive 110 page guide stepping you through exactly how I launch and build highly profitable niche websites.
Niche Sniper: A guide revealing how I generate $7,000+ per month in passive income with focused niche sites in specific types of niches.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.