Break Free From Google. Own your platform.


Internet Legend Finally Reveals His
Simple $20,000,000 Newsletter Formula


You’ve seen Scott in…

👉 It’s no secret that Google sent a huge F.U. to all publishers late last year. I started updating my content in order to appease the beast, but I also started pivoting to building my newsletter.  

Why? Because I refuse to constantly overhaul my site with every Google update, they keep moving the goalpost every time and frankly, I’m too old to be playing a perpetual game of ‘Simon Says’ with Google.

Well, serendipity is a funny thing. Pissed off at how Google is killing niche sites, I stumbled upon Scott Delong’s Twitter.

You might not know him by name, but the guy is nothing short of an internet legend. He’s known for creating Viral Nova that he sold for millions. But what I like most about him is that he made more money AFTER selling that site than he did before.

How? mostly through newsletter revenue or flipping them. My philosophy is, was and always will be…figure out who’s the best and learn from them. So after getting to know each other, I asked him if he would teach his newsletter formula (that made him $20 million) to the world. 

He flat out refused. Why? Because the guy is pretty much anti-course. He said it himself “Most courses are regurgitation of stuff you can get for free”. I agreed. 

So I told him to make it more of a playbook that revealed the actual steps of his methods instead of teaching theory. He liked that but then he threw me a curveball.

“Jon, why should I reveal how I build newsletters when I could instead build a newsletter empire and be more profitable?”

Touché. I couldn’t answer. 

I didn’t push it. He was helping me out and my niche site’s newsletter was starting to take off like crazy. I hit $5,000 revenue in no time.   

But then something happened. Out of the blue, he shoots me an email about creating a course that would reveal everything.

What changed his mind? He’s just too old for this stuff. He’s a new dad and just doesn’t have the energy anymore to build newsletters. 

Like I said, serendipity is a funny thing. Here’s what it’s all about… 

Scott De Long

What you need to know about Scott DeLong:

Revenue from Newsletters

Successful newsletters


Google’s Not Your Friend

👉 Scott never intended to be famous, but a clever journalist ousted him as the guy behind Viral Nova, one of the largest sites back in the day.

Viral Nova’s traffic soared from no traffic to 100 million monthly visitors per month in 8 months. But one day (tell me if that sounds familiar), Facebook decided to cut his reach in half.

That is the context behind his famous quote “Running a business on FB is like opening a McDonald’s on an active volcano.” 

This is not too far from what Google did to publishers, only 14 years later. So whether you are relying on Google or organic Facebook for traffic, it’s all the same thing: It’s risky. 

The volcano can explode at any moment, in other words, the algorithm can cut you from traffic at any moment.

Here’s 3 reasons why you want to pivot right away…


🤯 Go to sleep rich,
wake up poor

 Building a website and just hoping Google would send you traffic is no longer a viable strategy. Why? Because they’ve been increasingly hostile to publishers that played by their rules
for years.

Thousands of bloggers & niche site owners went to sleep rich and woke up poor due to an algorithm update.  With email newsletters, you own your traffic.

😠 You need to change everything, every time

A lot of niche sites are pure spam and deserve to be blown to bits. But if you are a legitimate publisher, it will drive you nuts having to change your website from head to toe every time Google decides it is so. If you started this publishing journey in order to be free…

Google is still your boss unless you own your platform.

😵 It’s never ending

If there’s 3 things you can count in life, it’s death, taxes and google updates. The risk, the content updates you’ll have to do will NEVER end.

Scott’s been building newsletters the same way for 14 years. Google has released 7 major updates…last year alone. And it will never ever stop. You’ll always be anxious for your site…unless you own your platform.

Tired of playing “Simon says” with Google? Own your platform 👇

As Joel points out above, the only asset you truly own is your platform. The newsletter you have. Why? Because it’s traffic YOU control as opposed to traffic Google controls. They can’t cut you off. Scott learned his lessons 14 years ago, and now he is…


Million Dollar Newsletter Formula™

Scott is in my opinion the GOAT (Greatest of all time) when it comes to building non-business newsletters. I don’t know of anyone else who has such a consistent track record. And his method consists of 4 basic quadrants. Here they are:


Get their emails by running ads, or use your own organic traffic. Emails are the best asset you can own online because there’s no algorithm arbitrarily limiting your reach


Run cheap, extremely simple ads on Facebook. You’ll be stunned how something so stupid simple can bring in so much like clockwork. In fact, Scott’s ads still beat agency ads years later. Start with as little as $10 a day. 


Most users will never see your site again, but with their emails you can have them click over and over again. Make money with display ads on your site (Yes, you can use content that Google has snubbed) or add affiliate links, your own products, etc.


When starting, just put back the amount you make to make use of the compounding effect. Once the money snowballs, eat the bulk and reinvest a small part.


Never Worry About Traffic Ever Again

If you want THE biggest reason to use Scott’s formula…it’s that you will never, ever worry about traffic ever again. How come one can make such bold promises? Well imagine if you had a machine, and when you put in $1 you would get $3-4 back…how much money would you put in it?

Exactly. As much as you can. That machine is the Million Dollar Newsletter Formula™. Once things are set up, all you need is to keep cheap ads running and it keeps generating money. If Google said it would introduce the biggest update, you won’t care. Now that’s peace of mind.


It’s One Of THE Most Algorithm-Proof Model

A newsletter is one of THE most algorithmic-proof models online. In fact Scott didn’t change his methods for the last 14 years. But wait. Didn’t Scott say not to build on top of an Active volcano like Facebook? Yep. And his formula uses Facebook? Yep. Isn’t that contradictory? Nopes.

Think of it this way: platforms like Facebook have two faces – the organic side, which is often hostile to publishers, and the paid ads side, which rolls out the red carpet.

Take Google, it’s tough on publishers organically, but flip the coin, and it’s a breeze for those who invest in ads. Same with Facebook – It killed organic reach (like it did for Scott’s site), but for those who invest in ads, it’s a goldmine that gets easier by the day.

You probably already have a taste of algorithms making your life harder. The nutty thing is that every algorithm update on the paid side has always been to make advertisers’ lifes EASIER

Because if you’re not happy, you’ll stop spending. So it is in THEIR best interest to give you that sweet traffic. 

You get squeezed out in the organic side, and elevated in the paid side

It only gets better. Say tomorrow Facebook evaporates. The way Scott’s formula is set up…you don’t need to scramble your whole operation OR start changing your site like you do with a Google update. Nopes. Just fire a new ad on a new platform and you are done.

Don’t let the word “ads” scare you either. Scott’s Stupid simple ads are, well… stupid simple and they work like magic. It’s the most basic ad you’ve ever seen…and it works frikkin wonders. In fact, I’ve 3xed my subscribers just from watching one of his videos.



It’s Uses The 8TH Wonder Of The World


All financial gurus agree that one of the safest and easiest ways to build wealth is to simply leverage compound interest. Whatever small amount you have can snowball to a behemoth. 

Compounding works for finances AND newsletters

Get this: Scott’s method is based on just that. Whatever you make from your newsletter, keep reinvesting and it will snowball every month until you have a powerful money-making system

Even better: You can start investing in ads with little as $10 a day. And between me and you, it’s a much better ROI than a trip to Starbucks! 

“Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it”  – Albert Einstein

What if you have a lot more to invest in ads? Well, Scott’s Million Dollar Newsletter Formula™️ is a “You get what you put in” system. The more money you put in, and the longer your outlook, the more money you will make. It’s a thing of beauty.

And get this: We are ONLY talking about ad revenue here. Add more instantaneous forms of monetization like affiliate articles (that DON’T NEED to be SEOed!) to the mix, your own products, and you can hit much higher revenue numbers with very little subscriber numbers. As always, your mileage may vary.


It Makes content FUN and EASY again

Let’s face it. Creating content isn’t fun anymore. It used to be, until Google started forcing you to publish the way they wanted you to. With Scott’s formula, your content is whatever you want it to be. This is important because you no longer need to play by anyone’s rules!  This makes content FUN again since you can finally publish what you want, the way you want it, just like old times.

Just imagine…

No need to add FAQs, no need to waste time making SEO checks, or making sure your content is siloed correctly. Heck, you don’t even need to use page optimizers and can keep your words intact.

That makes content FUN again. And because there’s no Google being a helicopter parent, content is also EASY. There’s 3 main ways with Scott’s formula:

USE other people’s content: You can leverage other people’s content. In fact Scott made millions with just that. Details inside the playbook.

USE AI: Don’t want to write? Prompt it. But this time, there’s no Google watching you. So duplicate content or thin content isn’t an issue.

WRITE your heart out: Like to write? You can write as long or as short as you want. Heck, you can even curse like a sailor with no fear: Again, Google’s not watching and you don’t care.

Just imagine content being easy again. Don’t like to optimize your content? Then don’t. Hate having to add FAQs and all? Just don’t do it.

Content is FUN & EASY again because it’s YOUR newsletter, YOUR traffic, YOUR rules.

Do you REALLY get how great this is? You could copy-paste any competitor’s site, plaster your ads in there and still get ad revenue because Google’s not there to tell you anything.

Should you do this? No. That’s immoral and illegal. But it’s a good illustration to show you what’s possible when not being shackled by Google.

newsletters don’t get any easier than this 👇





It’s the definitive playbook to…


If you think things are bad now for publishers, the future is bleaker. The endgame of many platforms like Google is to scrape your content for free to train their AI, then unceremoniously give you the boot. You need to pivot to newsletters now. Whether starting from scratch or you already have a site, this is the playbook you need.

THE $20,000,000 FORMULA

Scotts formula built 6 separate newsletters and made him about $20,000,000. All separate niches, none of them are business related.

BACKED BY $1.500.000 IN ADS

Scott spent 14 years learning this stuff and spent $1.5 Million of ad testing to discover his formula. You can shortcut everything and just get what works


Everything about Scott’s method is simple. It’s not for rocket scientists but for those who want stupid simple. What’s not stupid however is the amount of dough this can make. 


To make things even easier, included with your playbook are all the templates and checklists you need. Customize to taste and you are off to the races


Busy? Got a full time job? No problemo. You can do this part time with as little as 2H a day. If you have the resources for a VA, you can do this for just an hour or two per week

What if I don’t have a niche or website?

If you don’t have a website, great, you can start fresh. Scott tells you the 4 questions you need to ask for Newsletter success. Important: He doesn’t cover how to actually reserve a domain, install Wordpress, etc. You can find that out anywhere so that’s not covered.

What if I already have a website?

If you already have a website, great! You already have one part down, the rest of Scott’s formula will bring traffic to the content you already have on site. If you have traffic, building your newsletter is even easier and cheaper with popups. Heck, if your traffic is massive, it’s just adding fuel to the fire.

Can this revive my dead site?

Absolutely. But it won’t revive anything because your site isn’t dead. Just like a car with an empty gas can isn’t dead. All you need is traffic, so if Google has given you the cold shoulder, apply Scott’s formula. Once things are running, it will become your main source of traffic. 

Break free of the algorithm, Earn More and Make content FUN again 👇


What’s Inside The Million Dollar
Newsletter Playbook?

Here’s a fraction of what you’ll find inside

✅ UNLIMITED CONTENT (Really) by fairly using others content

✅ How to create newsletter content blazingly fast

✅ 5 questions to stupid simple Facebook ads that work like crazy

✅ The exact template of Scott’s 6 successful newsletters

✅ Track your numbers with this handy spreadsheet

✅ What to do if you already have a niche site

✅ Breakdown of 7 websites and how to tack on a newsletter to them

✅ Breakdown of 2 Stupid simple ads that made millions

✅ 100 subject lines that work like crazy

✅ 2 words that drive subscribers to your newsletter

✅ The exact calculator Scott used for his newsletters

✅ What not to do in your welcome email

✅ Selling your newsletters for the maximum amount

✅How to write a welcome email that will make them stick around

✅ REVEALED: REAL numbers from a new newsletter

✅ Psychological tricks to that reduces unsubscribes from the get-go

How This Stupid Simple Ad ended up into 7 figures

5 Ways to monetize and make more from your newsletter

7 Simple steps to million dollar newsletters. By a guy who did it over and over again

7 straightforward steps to million dollar newsletters

✅ Exactly what makes a successful newsletter

✅ 4 questions that determines your newsletter success

✅ How to tack on a newsletter to an existing niche site

✅ Million dollar sign up forms

✅ $500,000 Facebook ad tip

✅ 8 Golden rules of naming your newsletters


✅ What’s the best countries to target for high RPM

✅ The single place you want your ads to appear on

✅ Tried and true ad layouts for the most RPMs

✅ Stop wasting your money on like campaigns, do this instead

✅ 6 Prompts for rapid fire content that keeps subscribers

✅ The one emoji that make ads work like gangbusters

So simple, it should be illegal

Scott’s Million Dollar Newsletter Formula is stupid simple. Easy for anyone to say we didn’t spend 14 years cracking the newsletter code OR spent 1.5 million in Facebook ads to figure out what works. He broke down all the complexity, removed any alternatives and just gives you exactly what has worked 6 separate times. And it still works, I used his structure to add an extra $5,000 to my niche site and I’m just getting started.

A.I. prompts, Tools & Checklists for everything

The playbook tells you exactly what to do. And to make things easier, I’ve paid hundreds of dollars of my own money for templates to be made, and Scott compiled the prompts he actually uses for his newsletters, his winning subject lines, his calculators & more. What you have is a toolkit that makes everything even easier.

Not just a course, a PLAYBOOK

The Million Dollar Newsletter Playbook is made for action takers. Watch a video, do it. In fact, you are probably only one week away from having the foundations of a million dollar newsletter.

So this is not about spending hours and hours pontificating philosophy and theory, why things work. Nopes. This is likely the most straightforward course you’ll find on the subject. It’s just all about what works on a silver platter. 


I’ll be blunt, this is a take it or leave it offer. All sales final, no refunds. Why? Scott confessed to me that he has been taken advantage of in business all the time. And he was tired of it. So the fact that someone could get all of his secrets and then ask for a refund because they woke up lazy someday doesn’t sit well with him. So, there is no refund. If that makes you feel uneasy, consider this: You either know how to create a million dollar newsletter, or you don’t. If you do know, then go do it.  For everybody else that understands the value of an internet legend revealing his secrets worth $20,000,000, click below:




This is normally where I’d put testimonials, but Scott’s mostly been a recluse, building in secret and only working with select clients.
So here’s his track record and why he’s considered an internet legend:

Scott’s website that was later sold to an outfit


Scott grew it to 750,000 subscribers, later sold to Salem

$4,000,000 Revenue

Scott’s for fun side project. $60,000 yearly with 2h/day

$60,000 Revenue (2h/day)

Scott’s passion project newsletter. Already at 50,000 subscribers

50,000+ Subs

Travel niche, 1 million subscribers, made $8,000,000 in revenue, then sold

$8,000,000 Revenue

Pets niche, made $500,000 in revenue

$500,000 Revenue

IMPORTANT CAVEAT: Some newsletters have been sold and earn much more. The $20,000,000 figure doesn’t include ViralNova and comes from the newsletter revenue and some flips. Also, these numbers are strictly ad revenue. There are more instantaneous forms of monetization like affiliate articles (No SEO Needed!) that can make the revenue grow with much less subscribers. 

Don’t let Scott’s “humble geek” attitude fool you. He’s one of the most successful publishers in the biz and uniquely qualified to teach newsletters. I consider him the GOAT (Greatest of all time) of non business newsletters. Many others (just like niche sites) simply TEACH newsletters, Scott did it multiple times.

If he did it once, it might have been a fluke. Twice? He might be lucky but 6 separate times? He’s got a magic formula that can work for you too.



🛑 This course is NOT for everybody. It’s only for action takers that are not afraid of getting their hands dirty. If you are the kind of person that buys information and then does nothing and complains about it, or if you don’t have at least $10 per day to start to invest, please do us a favor and skip buying this course. 

📉Your niche site is dead. If your hard work for the last few years just got decimated by a Google update. FRIKKIN GOOD NEWS: You don’t need to mess around with SEO or change anything about your website. This model allows you to skip Google and get ad revenue on the content you already have, all by driving traffic to it from email.

📊You’re worried about the future of niche sites and AI. There’s good reason to be. Because the endgame of many of the platforms is to scrape your content for free, and then give you the boot. Even worse: Like you see in the screenshot, browsers are starting to do this. An email newsletter is a part of the web that AI doesn’t have access to. So you won’t need to fear scraping, especially if you make your site invisible to search engines completely. 

🔗You’d like to uncouple for Google. What if your traffic isn’t tanking in any way? Well, first of all, good for you! But if you, like many other smart publishers, see the writing on the wall and want to decouple for Google as fast as possible… an email newsletter is the best way to do this. In fact, once you have the numbers, you can survive months without external traffic.

📈You want to diversify your portfolio. If you are already successful but want another asset in another category that is not dependent on organic traffic, this playbook will help you set it up. Use a VA to manage everything and you are set.

👶Newbie who to earn online. If you are not expecting something basic like “How do I install Wordpress”, this playbook is absolutely for you. Most newbies are overwhelmed and confused. This has just 7 steps you need to do and you will be well on your way having a successful newsletter you can earn from.



Wait, there’s MORE!


You not only get the main “Million Dollar Newsletter Playbook” , you also get 4 free bonuses to go along with it. Read on for all about them…



10 Newsletter ideas Scott would build himself, tomorrow if the had the energy

What Newsletter do I do? Is literally a million dollar question. The Playbook reveals Scott’s 4 question framework to find that out. But what’s better than figuring things out for yourself?

Let Scott tell you exactly what newsletter HE would build TOMORROW if he had the energy. Get this, not only are these ideas brilliant but Scott also gives you the exact creatives he would run to build them.

This way all you need is to decide on an idea and plug-in the creatives and watch your subscribers grow. I cannot stress enough the value of this bonus, it’s worth the price of the whole playbook alone to have someone of Scott’s stature just telling you what he would do in your shoes.





Manage your newsletter in one helpful Notion board

Notion is my go-to organization tool for anything related to running my sites. Since I am heavy into newsletters, I had someone design a custom Notion board for operating them, without losing my mind.

Everything is in one place: Managing your content, managing growth, saving your winning creatives, revenue tracker & more. It’s easy to use and Notion is pretty much unlimited free up to 10 collaborators. With this tool you can say goodbye to overwhelm and can easily hand off to your VA.





While making a newsletter with Scott’s method is straightforward, we are making it even easier for you by collecting everything you need in terms of templates, swipes & checklists. Here’s what’s included with this bonus:

✅ Canva templates to create downloadables fast
✅ Newsletter revenue calculator and projector
✅ 100 Subject lines that work like crazy
✅ Best layout for high RPMS, etc
✅ AI Prompt library
✅ & more

PLUG & PLAY Templates & more




The simple method you can use to get subscribers for free

It’s a simple fact that it takes money to make money. But what if you don’t have $10 a day to start with?

If your website has traffic, you can use that. Otherwise there is a free traffic method you could use that Scott used to build up his personal newsletter to 6000.

Your mileage may vary of course, and it’s HIGHLY recommended to use ads for this. But if budget is tight, you can always go the free route.



Note: These 5 bonuses are worth $ 3088 by themselves!


Scott’s Million Dollar Newsletter Playbook ALONE is worth $6997 and that would put it mildly. Why? Because Scott spent $1,500,000 in ads alone and distilled it down to a stupid simple formula. Ask any successful person if that kind of information isn’t worth $6997 alone and they will agree. No wonder that’s his
consulting fee!

That’s not all. He’s also giving you 10 million dollar newsletter ideas he would personally run. Throw in the fact that I spend hundreds of dollars to have templates created for my newsletter that I am sharing with you…and it’s a package well worth $10,000. 

Value: $6997+$1997+$197+$497+$397= $10,085

You get $10,085 worth of value for just… 


PRICE: $10,182 ONLY $997 


✅ $20,000,000 Newsletter Formula
✅ Action-oriented playbook
✅ Backed by 1.5million in ad spend
✅ Makes content FUN & EASY again
✅ Decouple from Google
✅ Templates & swipes

✅ Free traffic method
✅ 10 Newsletter ideas
✅ Includes ad creatives
✅ Newsletter OS
✅ Only 7 steps to a successful newsletter
✅ Method still going strong for 14 years










Scott and I had a huge disagreement about the price. He was at $997 and while I knew it’s worth 10x that, I believed it should be more affordable to more people. The back and forth wasn’t pretty. But we reached a compromise: We are offering it at $497 just this ONCE. Then the course closes. When it opens back up again in a few months, it will be much more expensive.

It’s going to pay for itself 10x

Scott’s decade-plus experience really shows. If you’re serious about starting a newsletter business, you’re doing yourself a huge disservice if you don’t get this course. It’s going to pay for itself at least 10x over, if not more. – Ognjen Pavlovic



👉 I’ll be blunt: Your online survival is at stake. Create a newsletter NOW. Google is squeezing out publishers from the internet, and every traffic source keeps cutting your reach because they want to keep their users. Twitter removed previews to do just that. Lest you believe I’m being dramatic, while writing this page, a browser just came out with a “feature” where an AI would crawl the internet for you and give you summaries of the top results

Yes, that cuts you off completely of any revenue. So if you are a newbie, start with this model. If you already have a niche site or blog, pivot now, it’s probably your only lifeline:


My niche site’s newsletter used to make me $100. After Scott’s methods it’s now at $5000 and I’m collecting emails hand over fist. It really works when you do things right. So make your newsletter with Scott’s formula.

Because all of the evidence suggests that Google’s endgame is to train its AI on your content for free and cut you out of the loop. The writing’s on the wall, and I hope that when you realize it, it’s not too late for you.

In any case, don’t say I didn’t warn you. Own your traffic










Fatstacks is trademark pending. Earnings disclaimer: All business implies risk and work. Please note that Scott’s and my results set out above are atypical and that there is no guarantee that you will enjoy similar or any results when you buy my course or any other materials. This is the same for all of the results that others are enjoying.

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