Hi, I'm Jon Dykstra, publisher of Fat Stacks and many other profitable niche sites.
I've been publishing niche sites full time since 2012. Until recently, most of my 1 million+ monthly visitors came from Google search. Actually, that's still the case, but traffic is growing leaps and bounds thanks to Pinterest as well as organic Facebook posts.
When I started publishing niche sites I did what so many did and that was focus on affiliate marketing. It worked but eventually I stumbled onto something so much better.
I got tired of publishing all that "buyer intent" content... you know what I'm talking about... reviews, comparisons, best-of roundups. It was boring. It was competitive. It veered on spammy. It wasn't terribly lucrative.
These were not authority sites. These were bridge sites.
In 2014 I bit the bullet and launched an authority site. I wrote on any topic relevant to the niche. Soon traffic grew. I put AdSense ads on the site and started earning some great revenue (way more than affiliate revenue). I haven't looked back.
Once I realized ads pay well, I could publish on any topic I wanted within in the niche. And publish I did. I stopped all link building and focussed on great content.
Quickly, I discovered that more obscure topics targeting low competition keywords were getting by far the most traffic.
That's when I honed my traffic strategy focusing on low competition keywords that didn't require link building. I published as much content as I humanly good.
My strategy evolved into the following:
Low competition keywords
+ Lots of good content
+ Incorporating linkable assets (visuals & charts)
+ Display ads for monetization
= High traffic, high earning authority websites.
That is the very strategy I use to this day on every niche site.
Learn exactly how I plan, launch and grow blogs and content sites.
Read the blog for a taste of the famous newsletter.
Learn how I built a lucrative online content business.
Check out monthly income reports for some of my niche sites.
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"Jon, amazing email man! I am a 5 figure a month publisher doing the SEO game since forever... Your mailing list is the most interesting one I get in years. Keep it up. "
"I signed up for your courses last week and I've been getting your emails, and I have to tell you---they're fantastic. They're helpful, they're motivating, and they keep me focused. There's always one or two things I learn from them (but not so much that I forget what I've learned).
Really great stuff - just thought I'd send a message and let you know."