Phew, the bottom line for October 2015 improved somewhat. It’s high enough to pay the bills and leave a good sum of cash for reinvestment and growth (i.e. new sites and a lot of new content).
I slowed down buying traffic and continued focusing on fixing organic search issues. No solution discovered. I have/had no ideas what happened.
The plus side is organic search volume is still pretty high so I didn’t incur a penalty. The drop stabilized about 20% from peak organic traffic in August 2015.
Please note this income report pertains to 2 niche sites of mine. It does NOT include net income from Fat Stacks (which is growing very quickly due to the popularity of my authority website course (now called Niche Tycoon),my local offline marketing clients or any other niche sites (I’ve expanded my niche site portfolio in recent months).
Here are the numbers.
October 2015 Income Report:
Niche Site #1 (Large B2C Magazine Style Website):
Display Ad Revenue: $54,248.71 (Media.net revenue was $12,969.73)
Affiliate Commission Revenue: $2,453.97
Total revenue for site 1: $56,702.68
I explain how I generate this revenue from these types of sites in my guide here.
Niche Site #2 (Targeted Niche Site):
Affiliate commission revenue: $9,273 (this is total revenue for site #2).
I explain this model here.
TOTAL REVENUE BOTH SITES: $65,975.70
Expenses (Both Sites):
- Instapage: $55
- AWeber: $288
- Bluehost: $5.95
- Synthesis Hosting (Synthesis review): $147.00
- Dropbox: $10.99
- LongerDays (outsourcing services): $3,500
- Stock Photos: $366
- GoodBarber App Maker (monthly subscription): $48
- Amazon S3 Server: $687.43
- Facebook Ads: $35,474.56
- Outbrain Ads: $519.34
- SEMRush: $69
- SECockpit: $80
- Datafeedr: $39
Total Expenses in October 2015 (both sites): $41,290.30
Net Profit for Both Niche Sites: $24,685.40
Organic search traffic:
Organic search traffic still not recovered from the 20% drop in August to September 2015; however, it didn’t drop more either. It’s plateaued about 20% down from the August 2015 peak. I continued working on regaining organic search traffic.
Paid traffic profits
Paid traffic profits improved slightly, although still not a focus and probably won’t be through the holiday season. In fact, I didn’t invest very much in paid traffic and instead invested more time into content.
Affiliate commission growth
Affiliate commissions have plateaued around the $2,500 to $3,0000 mark for the past several months for the B2C site. One big development is I’m building out an affiliate datafeed store on a subdomain to which I’ll link to from the main site. I’m using Datafeedr and Woozone for this store. The reason for this is to reduce affiliate links on the main site and increase time on my brand sites. It may or may not be a good approach… I can say it’s a lot of work even when using datafeed software.
IMPORTANT: If you use datafeeds for affiliate products, be sure to noindex those pages or the entire site unless you rewrite it and add value (which I considered doing, but decided against it).
Also, my reading of the Adsense TOS is that Adsense ads cannot be placed on datafeed product pages because it’s not unique and often very thin content. It does not comply with the content guidelines of Webmaster Tools (hence it doesn’t rank) and therefore does not comply for Adsense ads. Again, that’s just my reading of the policy.
Niche Tycoon: Extensive 110 page guide stepping you through exactly how I launch and build highly profitable niche websites.
Niche Sniper: A guide revealing how I generate $7,000+ per month in passive income with focused niche sites in specific types of niches.