It’s funny how priorities change with websites over time.
My largest B2C site has some serious legs now. By this I mean it attracts a lot of free traffic on its own from Facebook Pinterest and the search engines. While this wasn’t my initial intention with the B2C site, it’s an unintended consequence I’m enjoying and will make a focus going forward.
In November, I invested very little in paid traffic yet revenue and profits were pretty good.
This has freed me up considerably to look into new projects, which I’m doing. I’m also investing more and more resources into content and affiliate promotions. I’ve always wanted a higher percentage of revenue to be affiliate commission based for my B2C, but that’s been a challenge since day one.
Overall profits continue to climb from September’s low, which is good. The best part is I haven’t had to spend as much time on the B2C site because it’s easy to outsource content while it’s not so easy to outsource ad buying.
Please note this income report pertains to 2 niche sites of mine. It does NOT include net income from Fat Stacks (which continues to grow due to the popularity of my authority website course (now called Niche Tycoon),my local offline marketing clients or any other niche sites (I’ve expanded my niche site portfolio in recent months).
Here are the numbers.
November 2015 Income Report:
Niche Site #1 (Large B2C Magazine Style Website):
Display Ad Revenue: $35,538.05 (Media.net revenue was $11,123.77)
Affiliate Commission Revenue: $3,221.73
Total revenue for site 1: $38,759.78
I explain how I generate this revenue from these types of sites in my guide here.
Niche Site #2 (Targeted Niche Site):
Affiliate commission revenue: $9,386 (this is total revenue for site #2).
I explain this model here.
TOTAL REVENUE BOTH SITES: $48,145.78
Expenses (Both Sites):
- Instapage: $55
- AWeber: $288
- WPEngine: $600 (moved all sites to WPEngine which I explain why in detail here).
- Dropbox: $10.99
- LongerDays (outsourcing services): $3,500
- Stock Photos: $366
- GoodBarber App Maker (monthly subscription): $48
- Amazon S3 Server: $500.34
- Facebook Ads: $13,178
- Outbrain Ads: $170.40
- SEMRush: $69
- SECockpit: $80
- Datafeedr: $39
Total Expenses in November 2015 (both sites): $18,904.70
Net Profit for Both Niche Sites: $29,241.10
Organic search traffic:
Organic search traffic still not recovered from the 20% drop in August to September 2015; however, it didn’t drop more either. It’s plateaued about 20% down from the August 2015 peak. I continued working on regaining organic search traffic throughout November.
Paid traffic profits
I spent almost nothing on paid traffic in November and expect spending even less in December.
There’s no way I can compete with the ecommerce websites in November and December. I’d have to work around the clock to generate a profit margin and it would be pretty thin margin, if it materialized at all. I managed an okay paid traffic profit in November and December 2014, but that was when I didn’t have all that much organic traffic so I had no choice but really work at it in order to generate profits.
Affiliate commission growth
Affiliate commissions, as expected in November, were the highest ever for the B2C site.
B2B site – amazingly commissions continue to increase steadily every month little bit by little bit. I’m putting a little more effort into the B2B site because my merchants are offering some good promotional materials that convert well.
Big Hosting Change
In November, I consolidated the hosting of all my sites with WPEngine. Before this, I had sites on Bluehost, Synthesis, GoDaddy and WPEngine. That’s a lot of hosting fees. It was getting so bad I had to have a spreadsheet to track which sites of mine were with which hosting service.
While I pay more monthly fees overall with WPEngine, I love the quality of the service and customer support. Bluehost, Synthesis and GoDaddy hosting is good; it’s just that I prefer WPEngine at this time. You can read my in-depth WPEngine vs. Synthesis comparison here.
Malware Attacks Were a Huge Time-Suck
One thing that prompted me to move everything to WPEngine was a series of malware attacks to several of my sites from July through October. The amount of time I spent dealing with this problem was insane. I also spent several hundred dollars to get the sites cleaned up.
I got so sick and tired of it that I cleaned house big time. I cleaned up my sites and moved them to WPEngine. WPEngine scans for malware and includes a removal service. I don’t want to manually delete files ever again or deal with malware attacks ever again. I’m sure it will happen, but I like knowing WPEngine will handle it.
Niche Sniper: A guide revealing how I generate $7,000+ per month in passive income with focused niche sites in specific types of niches.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.