Income Report May 2016: $28,162 (2 Niche Sites)

Income Report for Fat Stacks May 2016

Overall May 2016 wasn’t too bad given I didn’t have the AdSense Nessie arrows on my ads for much of the month.  Display ad revenue dipped a bit but still not bad.  Affiliate commissions increased to help make up for the AdSense/Ezoic revenue drop.

Clearly not having Nessie arrows on AdSense impacts overall revenue.  How long this will be an issue is anyone’s guess.  It appears the on again/off again arrow issue seems to be permanent.  While I don’t know for sure, it seems when AdSense click CTR hits a certain level, the arrows are removed for a few days to a few weeks.  I’m only speculating here.  If this continues, websites generating revenue with AdSense will continue to suffer reduced revenue levels.

Fortunately I’ve somewhat mitigated AdSense revenue reduction with The Blogger Network, revenue and affiliate commissions plus reduced my content costs dramatically by switching to this writing service (they format in the backend saving me a lot of time).


Please note this income report pertains ONLY to 2 niche sites of mine.  One site is a large B2C website serving a broad audience.  The other site is a focused B2B niche site (not Fat Stacks).  This income report does NOT include net income/revenue from Fat Stacks (which continues to grow due to the popularity of my authority website course (now called Niche Tycoon).

This income report also does not include my local offline marketing clients or any other niche sites (I’ve expanded my niche site portfolio in recent months).

Here are May’s numbers:

Niche Site #1 (Large B2C Magazine Style Website):


Display Ad Revenue:  $23,313 ( revenue alone was $9,172, AdSense was $9,160, Ezoic revenue was $1,132, The Blogger Network revenue was $2,908 plus plus a few other revenue sources.  See screenshots below).

Affiliate Commission Revenue:  $3,788

Total revenue for site 1:  $27,101.90

I explain how I generate this revenue from these types of sites (B2C) in my guide here.

Niche Site #2 (Targeted Niche Site):

Affiliate commission revenue:  $10,174 (this is total affiliate revenue for site #2).

I have a screenshot of the quarterly affiliate check below.  For income reports I just divide the most recent quarterly checks by 3 and then I earn a few hundred dollars from some other affiliate programs.

I explain the Niche Site #2 (B2B) this model here.



Expenses apply to both niche sites.  I’m now prorating expenses in relation to all other sites I own/publish which has grown in 2016 so the expenses attributable to the 2 niche sites profiled here is reported as less.

Total Expenses in April 2016 (both sites):  $9,114

Net Profit for Both Niche Sites:  $28,162


Here are a few screenshots of the larger revenue sources just so you know I’m not making this stuff up.

Adsense-May-2016 Revenue May 2016 The Blogger Network 2016

Affiliate commission check May 2016

21 thoughts on “Income Report May 2016: $28,162 (2 Niche Sites)”

  1. Inspirational as always Jon, was the traffic for Niche Site #1 still at the same level of approximately 800 K visits?

    I had a question on my mind but wanted to wait until now to ask you – have you ever looked into insuring your individual websites / online business as a whole? Most brick and mortar businesses purchase insurance, do you have any similar experience and advice for the online world?


    1. Hey Vincent, I’ve never considered insuring my websites. I’m not sure it exists and what I’d insure against. It would be cool to insure against SEO problems and other problems but I’m sure that doesn’t exist.

  2. Nice stats, Jon and motitvational as always. I’m amazed at the impact the Nessie arrows have on the CTR.

    Your niche site 1: Is that the one you’re experimenting on with the affiliate shop? If so, you’re on course to get that $13.000 investment back in no time!

    Hope you’re giving us an update on that project soon.

  3. I love how you’ve leveraged your ad position so that you only invest $6k to get a $27k return.

    I imagine this leverage is only going to become more impressive with time.

    1. Hey Quinton,

      A lot of that revenue is organic traffic – not just paid. I’d love a return a $27K return on $6K investment.

  4. Hi, Jon!

    I’m really excited about what you’ve got going on here!

    I have a few questions, I’ve noticed looking back over your income reports that you’ve slowly phased out outbrain ads and focus solely on Facebook ads to drive traffic. Why is that?

    Also, how has social media traffic and shares translated for you in terms of SEO?

    Lastly, if you stopped driving traffic to your sites, what do you think your monthly traffic/income would look like?


    1. Hey Kim,

      Outbrain was great for a long time but then became too expensive. It works fabulous in some niches but was only so-so in my niche. I know some people could get $.01 to $.03 per click. I struggled getting there.

      FB ads is better for my niche so I focus on that more.

      Actually these days I don’t do a ton of paid traffic so much of the my niche site revenue is organic. I”m very fortunate to have gotten this level of organic traffic (search and social) because now I can focus on organic growth which takes longer but is more passive in the long run.

      1. Hi, Jon. Just curious, you are working in a way similar to big viral news websites, like buzzfeed, littlethings and others. Generally, they arbitrage on FB ads and get revenue from Adsense and others, exactly like you do.

        Would you think this kind of websites still having future? if yes, any recommendations on niche?

        1. Hey Oleh,

          My niche sites are more specific. I don’t buy a lot of traffic these days focusing on organic search and organic social. I’ve built it up really good so I invest time/money on passive traffic sources. I also lose my AdSense Nessie arrows when I buy FB traffic so it’s getting harder at least for me.

  5. Hi Jon. Pretty impressive results, congratulations man! I have a few questions hopefully you can clear for me and the rest:

    1) For niche site #1, what percentage of the traffic is from fb (organic), fb ads and google search?

    2) How many photos did you buy with $366 and may you share where you purchased them?

    3) The 6k spent on ads, were all on clicks to website or do you also purchase likes?

    And here’s a tip for you. You can get rid of amazon s3 by using Photon from Jetpack, this alone saved me more than 10k last year

    1. Hey Javier,

      Thanks for the Photon tip. I’ll check it out but I fear I’m committed to AWS since I have so much content on there already.

      Answers to your questions:

      1. 50% organic search these days. The balance is Pinterest, paid FB ads and organic FB.

      2. I get 750 for $366. I use both iStock and Shutterstock services. I seldom use all 750 allowed. I pay for those services because when I do find images that work, it’s well worth it.

      3. The $6K on ads was a combo of carousel ads, post boosts and clicks to website.

  6. Hey Jon, thank you for these Income Reports that you made. I really learned a lot from your blog 🙂
    I have a quick question that i don’t understand if you can tell me: the earnings from Adsense are still paid thru Adsense or the Ezoic pays the earnings thru other payment method?
    Thank You

      1. I see, thank you for your fast reply. Speaking about this, do you know any company that could do this? Currently i’m paid via Western Union from Adsense and i would like to be paid via PayPal..etc (yes i also have Bank Wire but i prefer other payment processors). I don’t know if this is possible… maybe you know 🙂

    1. Hey Josh,

      I constantly mix up networks trying new things because things change. Right now my mix is working well and exceeds what Ezoic earned for me, but I recommend trying a bunch of things to see what works best for you.

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