Overall May 2016 wasn’t too bad given I didn’t have the AdSense Nessie arrows on my ads for much of the month. Display ad revenue dipped a bit but still not bad. Affiliate commissions increased to help make up for the AdSense/Ezoic revenue drop.
Clearly not having Nessie arrows on AdSense impacts overall revenue. How long this will be an issue is anyone’s guess. It appears the on again/off again arrow issue seems to be permanent. While I don’t know for sure, it seems when AdSense click CTR hits a certain level, the arrows are removed for a few days to a few weeks. I’m only speculating here. If this continues, websites generating revenue with AdSense will continue to suffer reduced revenue levels.
Fortunately I’ve somewhat mitigated AdSense revenue reduction with The Blogger Network, Media.net revenue and affiliate commissions plus reduced my content costs dramatically by switching to this writing service (they format in the backend saving me a lot of time).
Please note this income report pertains ONLY to 2 niche sites of mine. One site is a large B2C website serving a broad audience. The other site is a focused B2B niche site (not Fat Stacks). This income report does NOT include net income/revenue from Fat Stacks (which continues to grow due to the popularity of my authority website course (now called Niche Tycoon).
This income report also does not include my local offline marketing clients or any other niche sites (I’ve expanded my niche site portfolio in recent months).
Here are May’s numbers:
Niche Site #1 (Large B2C Magazine Style Website):
Display Ad Revenue: $23,313 (Media.net revenue alone was $9,172, AdSense was $9,160, Ezoic revenue was $1,132, The Blogger Network revenue was $2,908 plus plus a few other revenue sources. See screenshots below).
Affiliate Commission Revenue: $3,788
Total revenue for site 1: $27,101.90
I explain how I generate this revenue from these types of sites (B2C) in my guide here.
Niche Site #2 (Targeted Niche Site):
Affiliate commission revenue: $10,174 (this is total affiliate revenue for site #2).
I have a screenshot of the quarterly affiliate check below. For income reports I just divide the most recent quarterly checks by 3 and then I earn a few hundred dollars from some other affiliate programs.
I explain the Niche Site #2 (B2B) this model here.
TOTAL REVENUE BOTH SITES: $37,276
Expenses apply to both niche sites. I’m now prorating expenses in relation to all other sites I own/publish which has grown in 2016 so the expenses attributable to the 2 niche sites profiled here is reported as less.
- Instapage: $25
- AWeber: $144
- WPEngine: $250 (moved all sites to WPEngine which I explain why in detail here).
- Dropbox: $6
- Outsourcing: $1,000 (dramatically reduced my outsourcing expenses while increasing content production with this writing service).
- Stock Photos: $366
- Amazon S3 Server: $987
- Facebook Ads: $6,309
- OptinMonster: $15
- PushCrew Push Notifications: $12
Total Expenses in April 2016 (both sites): $9,114
Net Profit for Both Niche Sites: $28,162
Here are a few screenshots of the larger revenue sources just so you know I’m not making this stuff up.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.