Income Report for March 2019 (7 Niche Sites)

Meteor shower

It’s May and I’m finally getting to publishing March’s income report.

It’s been a busy few months managing multiple niche sites.

It turned out March was a banner month.  It followed 3 months of decent traffic growth combined with high ad RPMs being the 3rd month in the quarter (ad RPMs are typically high during the last month of a quarter).  The end result was some excellent results.  I suspect it may be a while before I reach these numbers again.  I enjoyed it while it lasted.  How’s that for optimism.

My smaller niche sites are growing but at a snail’s pace.  I invest little into them, but do put something into them to prime them in the event I have the time and resources to really pour some fuel on them.

DISCLAIMER:  This income report does NOT include revenue or expenses from Fatstacksblog.com.  I only include revenue and expenses from my other sites.  I don’t really see the point of disclosing revenue on the very blog that discusses how I run niche blogs and websites.  

Below I enumerate each niche site and will use the same numbers (i.e. Site 1, Site 2, etc.) in each income report so you can see progress or lack of progress.  Some will do well and I expect some to not do well.

All figures are in USD.

Niche Site 1

Total revenue:  $40,346


Niche Site 2

  • Display Ad revenue (all ad networks):  $141
  • Affiliate revenue: $5,307

Total revenue: $5,448


Niche Site 3:

  • Display Ad revenue (all ad networks):  $1,634
  • Affiliate revenue: $158

Total revenue: $1,791


Niche Site 4

  • Display Ad revenue (all ad networks):  $497
  • Affiliate revenue:  $52

Total revenue:  $549


Niche Site 5

  • Display Ad revenue (all ad networks):  $69
  • Affiliate revenue: $0

Total revenue: $69


Niche Site 6

  • Display Ad revenue (all ad networks): $50
  • Affiliate revenue: $0

Total revenue: $50


Niche Site 7

  • Display Ad revenue (all ad networks):  $4.68
  • Affiliate revenue: $0

Total revenue: $4.68


Total Revenue all 7 sites: $48,258 (February 2019 revenue was: $37,495)


Expenses for all sites (except Fatstacksblog.com)

I lump together all expenses for all 7 niche sites because it’s difficult, impractical and unhelpful to spend the time allocating each expense to each site.  I did deduct a small portion of expenses that are absorbed by Fatstacksblog.com such as hosting, AWeber and Ahrefs.

Total expenses for 7 niche sites: $7,804

Net Income: $40,454 USD


Content investment in March 2019

Total content investment:  $3,744

Net income after content investment: $36,710 USD

I explain here why I extract content cost from expenses.

Fat Stacks quote from Breaking Bad by Jesse Pinkman

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