Let’s jump straight to July’s numbers…
The usual monthly DISCLAIMER: This income report does NOT include revenue or expenses from Fatstacksblog.com. I only include revenue and expenses from my other sites. It’s not helpful for you for me to tell you how much I make telling you how much I make.
All figures are in USD.
- Niche Site 1 Revenue: $37,428
- Niche Site 2 Revenue: $5,867
- Niche Site 3 Revenue: $2,443
- Niche Site 4 Revenue: $735
- Niche Site 5 Revenue: $38
- Niche Site 6 Revenue: $44
- Niche Site 7 Revenue: $14
While my content orders were once again sizeable, I’m allocating the lion’s share of that content to my top 4 niche sites. The bottom 3 don’t get much content at all – kind of kicking them along for now.
Total Revenue all 7 sites: $46,569 (June 2019 revenue was: $51,706)
This is my #1 ad network and you can learn more about the high-performing video ad unit I use here. I also resumed Media.net – exit pop up ad and one link ad.
Expenses for all niche sites
I lump together all expenses for all 7 niche sites because it’s difficult, impractical and unhelpful to spend the time allocating each expense to each site.
- ShortPixel: $1,229 (I invested big into optimizing a lot of images and converting most to WebP using ShortPixel across all my niche sites in July.
- Kinsta hosting: $1,782
- Amazon AWS (still host some images on this): $166
- AWeber: $552
- VAs: $3,130
- Cloudflare: $23
- Techsmith (Jing storage): $8
- Ahrefs: $179
- Shutterstock photos: $800
- istockphoto: $299
- Quickbooks: $10
- Jotform: $40
- Tailwind: $84
- MeetEdgar: $50
- Elink.io: $15
- Grammarly: $45
- OptinMonster: $99
- LeadPages: $79
- Clearscope: $480
- Human Proof Designs KGR Pack: $49
Total expenses for 7 niche sites: $9,119
Net Income: $37,450 USD
Content investment in July 2019
I got a little carried away with content orders in July. Hiring a new columnist plus placing a huge CDP order ended up costing probably more than I’ve ever invested in content. Here’s the breakdown:
- Content Development Pros: $8,301
- Writer Access: $10,822
- Textbroker: $1,600 (I use Textbroker when I need something specific in a day or two).
Total content investment for July 2019: $20,723
Net income after content investment: $16,727 USD
I explain here why I extract content cost from expenses.
Revenue Screenshots
Here are a few screenshots that formed a significant part of my ad revenue in July 2019:
AdSense
Monumetric
Video Ad
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.
