I’m still around.
But I’m late again with income reports. It’s been worse though. It’s October and this is July’s income report. 2 months tardy isn’t terrible.
These income reports are boring to write. It’s tedious tallying up the numbers. The accounting side of business doesn’t get me excited. Frankly, I’m surprised I get these out at all. I tend to leave all my accounting until the end of the year. Then it’s scramble time. My accountant is urging me to change this practice. I just might get on top of it in Q4.
The other reason I’m almost always late with these is I publish a good number of niche sites. In other words, I’m busy. Sites are growing. I gotta make hay while the sun shines.
And yet another lame excuse I have is I was away quite a bit this past Summer. In July, we camped at Shuswap Lake in British Columbia (somewhere at a campground on the shore on the lake in the above photo).
If Fatstacksblog.com were my only website, I could publish all kinds of stuff… but then what good would it be if the income reports reported income for the site that publishes income reports?
This income report has both good news and bad news (for me… I doubt you care much).
The good news is I didn’t suffer the usual Summer downturn in revenue. The bad news is I didn’t enjoy an increase in revenue.
What was my secret to keeping revenue stable throughout the Summer?
In February of this year, I started publishing a ton of Summer-oriented content. It worked well. Sadly, not all niches have hot Summer content, but two of my niche sites offer that opportunity. This was the first year I took advantage of it in a big way.
Here are the numbers…
The income report numbers (USD)
IMPORTANT DISCLAIMER ABOUT THIS INCOME REPORT:
My income reports pertain to only two niche sites I publish. One is a broad-niche, wide appeal type of site monetized with display ads and affiliate offers. The other site is a focused niche site serving a particular business community. It’s monetized solely with affiliate offers via an extensive email newsletter.
This income report does NOT include any revenue or expenses pertaining toor other niche sites I own.
The point of these income reports is to demonstrate that niche sites (or blogs) can be profitable and a good business. They’re also popular articles which helps get more traffic to this site.
Niche Site #1: Broad-Appeal Niche Site (B2C):
- Display ad revenue: $24,396
- Affiliate commission revenue: $3,560
- Total revenue niche site #1: $28,179
Niche Site #2: Narrow Niche Site (B2B):
- Affiliate Revenue: $5,026
Total revenue for both sites: $33,025 (June 2018 = $30,897)
I do my best to attribute a portion of my overall expenses applicable to the 2 sites reported on in this income report.
- Content: $1,800 (approximately)
- Hosting: $1,200
- VA’s: $1,700 (approximately – they all work on all sites).
- Software (AWeber etc.): $700 (my overall software expense is a bit higher than this, so I approximate the cost applicable to the two sites in this income report).
Total expenses: $5,200 (May = $4,850)
Net Income for the 2 niche sites: $28,005 USD (July = $26,047)
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.