January 2015 was a record net earnings month for both niche sites I report on in my income reports. I expected January to be a good month, but not as good as it was.
Free traffic continued to grow (social media and organic search) which increased the overall ROI of paid traffic. Moreover, because paid traffic costs decreased significantly from December, I increased paid traffic budgets considerably.
Please note this income report pertains to 2 niche sites of mine. It does NOT include net income from Fat Stacks, my local offline marketing clients or other niche sites. I restrict my income reports to only 2 niche sites (that are quite different) simply to illustrate that what I discuss on this blog actually works.
Niche Site #1 (Large Global Online Magazine Style Website):
Display Ad Revenue: $145,970.50
Affiliate Commission Revenue: $3,525.46
Total revenue for site 1: $149,495.90
I explain how I generate this revenue from these types of sites in my guide here.
Niche Site #2 (Targeted Niche Site):
Affiliate commission revenue: $6,975.89
What really excites me about niche site #2 is that I did not have to do anything in January (and pretty much all of 2014) to generate this growing monthly net income. I explain this model here.
TOTAL REVENUE BOTH SITES: $156,471.80
Expenses (Both Sites):
- LeadPages: $67
- AWeber: $149
- Bluehost: $5.95
- WebSynthesis Hosting (review): $147.00
- Freelancer (content): $475
- Dropbox: $10.99
- LongerDays (outsourcing services): $4,680
- Stock Photos: $665
- Quickbooks: $7.29
- WeTransfer (annual subscription): $120
- GoodBarber App Maker (monthly subscription): $48
- GoodBarber app submission (one-time fee): $50
- Google Play app developer account: $25
- Apple IOS app developer account: $99
- Amazon S3 Server: $1,786.76
- Facebook Ads: $63,014.13
- Outbrain Ads: $26,428
Total Expenses in January 2015 (both sites): $97,847.12
Net Profit for Both Niche Sites: $58,624.70
1. Record net income: I expected January to be better than December, but didn’t anticipate record earnings. Traffic costs plummeted while revenue on a RPM basis remained decent. Moreover, affiliate commissions were decent too (still a fraction of overall earnings though).
2. App Development: In January I signed up with GoodBarber to create an app for my larger magazine niche website. It’s too soon to tell whether this is worth doing. Moreover, I’m still working on design and the submission process with Apple IOS.
3. Re-implemented GumGum Image Overlay Ads: In late January 2015 I decided to place GumGum overlay ads again to my site despite them not being SSL certificate compliant. The potential revenue is too much to give up. It was a good decision because those ads in only a few days at the end of January added $690 in revenue.
This was my first foray into app development. I’m not so sure it will be worth it financially in the short run, but I will dedicate much of 2015 to ensuring the app generates some revenue. This will require learning on my part. My main reason for turning my site into an app is the exposure and brand building… which I believe having an app will do. Besides, I’m confident with some learning and testing, app revenue may turn out to be excellent… I just need to figure it out.
Other than that, it was business as usual.
Facebook Ad Expense
Outbrain Ad Expense
Learn How I Do This:
If you’re interested in the step-by-step details on how I publish these 2 types of niche sites, check out my guides.
1. Authority blogging guide: This guide sets out how I launch and publish my global magazine style authority niche sites.
2. Passive income niche site guide: This guide explains exactly how I set up micro-niche sites designed to generate passive income.