The downside to hitting record revenue and traffic as I did last month is usually the next month is down. That’s what happened in October.
Traffic and revenue dipped a bit across most sites including my biggest niche site.
In the big scheme of things though, the numbers are very, very good. As usually the case, as revenue climbs, so too do my expenses and content investment. I can’t help myself… when the numbers are decent, I tend to open the wallet more than I should.
Before the numbers, here are a few developments.
New content service
In August 2020 I started with yet another content service. I went with this service because of the very low rates. It was a gamble. I didn’t do a test article. I just paid a couple of hundred bucks and placed some orders.
The returned content was outstanding. The rates ridiculously low. I still don’t know how they do it.
If you’re up for trying another content service in the neverending search for the best content at the lowest rate, click here.
Facebook is still driving traffic
Well who woulda thunk? Facebook is still driving lots of traffic to my biggest niche site. Here’s a screenshot of just Facebook traffic in October:
In the beginning of the month, it looked like traffic was going to disappear but then it leveled off to around 10K visits daily which is not bad. I’m not sure what I did to goose nearly 30K daily visitors at the end of September… wish I could figure that out.
In fact, I don’t really know why this is happening. If I knew what was working and how to replicate it, I’d tell you.
All I can say is if you have some FB fans to post your stuff on FB and see if anything works. FYI, I automate posting with MeetEdgar.
It’s not all profit though. As you’ll see under expenses below, I shelled out $1,500 USD for FB ads to grow the fanbase. I’m not sure this is money well spent but as long as traffic is at this level, spending $1,500/mo. is worth it.
I don’t care much for the pagespeed score metric but I also don’t want to lose traffic because I’m an idiot and disregard them. I’ve invested a great deal of money improving scores and actual speed of my largest niche site. However, I’ve ignored my smaller niche sites until recently.
In an effort to improve speed and pagespeed scores, I’m testing Nitropack on one of my higher traffic smaller niche sites. I’m using Nitropack as a result of AdThrive suggesting I use it. I don’t have any solid results yet but the pagespeed scores can’t go any lower. My pagespeed scores on my smaller niche sites are atrocious and they’re pretty simple sites. Not a lot of plugins. I use Shortpixel to optimize the images. I use Cloudflare and Kinsta hosting. Go figure. Here’s to hoping Nitropack helps.
The usual disclaimer
Before I get to the numbers, this income report ONLY pertains to SOME of my niche sites. I also do NOT include any revenue or expenses from Fat Stacks. Fat Stacks is a different type of site altogether. This report does not include several other newer niche sites I’ve launched in 2020 as well. These reports are merely to demonstrate that niche sites can be a good business. Profiling a handful of sites is sufficient.
Revenue for 8 niche sites I own (October 2020)
Click here to learn more about each niche site featured in my income reports.
All figures are in USD.
- Niche Site 1 Revenue: $68,122
- Niche Site 2 Revenue: $4,666
- Niche Site 3 Revenue: $458
- Niche Site 4 Revenue: $1,823
- Niche Site 5 Revenue: $93
- Niche Site 6 Revenue: 966
- Niche Site 7 Revenue: $210
- Niche Site 8 (Cyclebaron.com) Revenue: $51 (this revenue is primarily due to Fat Stacks readers visiting. It’s not based on organic search traffic… that will take some time).
Total Revenue all 8 sites: $76,389 (Sept. revenue was: $81,488)
The lion’s share of revenue is from display ads.
Expenses for all niche sites
I lump together all expenses for all 8 niche sites because it’s difficult, impractical and unhelpful to spend the time allocating each expense to each site.
- Kinsta hosting: $2,064
- Bluehost hosting (for cyclebaron.com): $5
- Nitropack: $32 (trying it for one of my niche sites)
- SurferSEO: $59
- Amazon AWS (still host some images on this): $110
- VAs: $5,200
- Cloudflare: $200
- Cloudflare APO: $5
- Loom: $10
- Ahrefs: $179
- Convertkit: $29 (building my own database of experts for niche site 1).
- AWeber: $19 (still use AWeber for my small B2B site)
- Shutterstock photos: $800
- Quickbooks: $10
- Jotform: $40
- Tailwind: $120
- MeetEdgar: $50
- Grammarly: $45
- Canva: $48
- Buzzsprout: $12 (this is the podcast hosting platform I use for niche site 1 podcast).
- Adobe Spark: $20
- Answerthepublic.com: $99
- Facebook ads: $1,500 USD (approx. I get billed in CAD so it’s around $1,500 USD). Running FB ads for niche site 1 (fan acquisition since I’m driving a lot of traffic from FB posts).
Total expenses for 8 niche sites: $10,656
Net Income: $65,733 (September net income was $70,970)
Content investment in October 2020
- CleverGhosts content service: $3,000
- WriterAccess: $1,000
- In-House writers: $4,978
- Products purchased for content write-ups: $600
Total content investment for October 2020: $9,578
Net income after content investment: $56,155 USD
I explain here why I extract content costs from expenses.
If you’re interested in learning what I do in detail, grab my entire bundle of courses here.
Screenshots (just a couple of the main ones)
AdThrive (Site 1)
EX.co video ad (all sites):
Jon Dykstra is a six figure niche site creator with 10+ years of experience. His willingness to openly share his wins and losses in the email newsletter he publishes has made him a go-to source of guidance and motivation for many. His popular “Niche site profits” course has helped thousands follow his footsteps in creating simple niche sites that earn big.
25 thoughts on “Income Report for October 2020 (8 Niche Sites = $76,389 from Ads and Affiliate Offers)”
Nice work as always Jon. I just cracked 30k in revenue from my affiliate site and your site is a huge inspiration.
Waiting for the day Jon……. the One, the Only…. 100k! It’s coming soon ay??
How do you spend so much on shutterstock when there are far cheaper plans they offer?
Hey Michael, good question. I pay for a couple of user seats as well which really increases the price. This way my VAs can get the images.
I am sure that 2021 will be a better year for all of us than the previous one. Jon will make a profit of 100K and I will earn the first couple of thousand dollars on my site and we will celebrate this business with a partner ))).
Why are you using EX.co video ads instead of adthrive video ads? Do you get better RPM with ex.co?
Hey Jake, great question. I used EX.co for a long time then tried AdThrive video ad for a couple of months. EX.co out-performs Adthrive video ad so I stick with EX.co.
Thanks Jon, I’m trying to reach ex.co and their support is far, far slower than adthrive. That’s really con.
You said you paid $3,000 for the Clever Ghosts service, but on their site the top tier package is $747.49/month.
Just wondered how you spent so much?
Good question Jamie. Due to the number of sites I have I opened 4 accounts at $750/mo each.
Gotcha, thank you for clearing that up 🙂 But I thought the agency plan was unlimited, meaning you can have multiple sites under the same account and as much content as you want? Sorry if I missed something.
So I signed up for the Clever Ghost service and they are a 100% scam. Took my money for the agency plan and haven’t delivered any articles yet.
Any updates on this Jamie? I see that a lot of negative reviews are in the past month or two – probably because Jon’s reference gave them a big spike in orders that they were unable to fulfill.
Hi Jon. A few questions for ya. I notice you paying for the Cloudflare $200 business plan. Are you using Cloudflare’s Railgun? If so, did you find it made a difference? Also, are you using deferred ad loading with Adthrive on your highest earning site? I appreciate your responses.
Would be interested in this too 🙂
Why have you put the big one to adthrive but not ezoic?
Mainly because my sites have infinite scroll which AdThrive can serve but Ezoic can’t.
About speed improvement: don’t you use Ezoic for that?
I did when I used Ezoic ads but now that I’m with AdThrive, I can’t use Ezoic so I use Nitropack.
Can you tell us about your backlink strategy ? How many Refferring domain do you have on your site 1 and how much
For site 1 it’s around 11K referring domains. I built no links… all natural.
I have question for you as google is getting more greedy and showing more ads on top. What do you guys think about the blogging future as many people have started more vlogging. People mostly watch videos on youtube.
I want opinion from you?
I have another question did any of your site hit from google core update?
I think blogging has a decent future. There will be challenges but that’s been the case for the last 10 years. I’ve had ups and downs the entire time. Yes, video is growing but I don’t see blogging/text content going away.
Will you continue to update your earnings report？and I’ve noticed that you haven’t updated it in months
Yeah, I will. I’ve been busy on other sites for several months. But I’ll get to it.