Fat Stacks quote from Breaking Bad by Jesse Pinkman

Income Report for October 2020 (8 Niche Sites = $76,389 from Ads and Affiliate Offers)


The downside to hitting record revenue and traffic as I did last month is usually the next month is down. That’s what happened in October.

Traffic and revenue dipped a bit across most sites including my biggest niche site.

In the big scheme of things though, the numbers are very, very good.  As usually the case, as revenue climbs, so too do my expenses and content investment.  I can’t help myself… when the numbers are decent, I tend to open the wallet more than I should.

Before the numbers, here are a few developments.

New content service

In August 2020 I started with yet another content service.  I went with this service because of the very low rates.  It was a gamble.  I didn’t do a test article. I just paid a couple of hundred bucks and placed some orders.

The returned content was outstanding.  The rates ridiculously low.  I still don’t know how they do it.

If you’re up for trying another content service in the neverending search for the best content at the lowest rate, click here.

Facebook is still driving traffic

Well who woulda thunk?  Facebook is still driving lots of traffic to my biggest niche site.  Here’s a screenshot of just Facebook traffic in October:

Facebook traffic Oct. 2020

In the beginning of the month, it looked like traffic was going to disappear but then it leveled off to around 10K visits daily which is not bad.  I’m not sure what I did to goose nearly 30K daily visitors at the end of September… wish I could figure that out.

In fact, I don’t really know why this is happening.  If I knew what was working and how to replicate it, I’d tell you.

All I can say is if you have some FB fans to post your stuff on FB and see if anything works.  FYI, I automate posting with MeetEdgar.

It’s not all profit though. As you’ll see under expenses below, I shelled out $1,500 USD for FB ads to grow the fanbase. I’m not sure this is money well spent but as long as traffic is at this level, spending $1,500/mo. is worth it.

Testing Nitropack

I don’t care much for the pagespeed score metric but I also don’t want to lose traffic because I’m an idiot and disregard them.  I’ve invested a great deal of money improving scores and actual speed of my largest niche site.  However, I’ve ignored my smaller niche sites until recently.

In an effort to improve speed and pagespeed scores, I’m testing Nitropack on one of my higher traffic smaller niche sites.  I’m using Nitropack as a result of AdThrive suggesting I use it.  I don’t have any solid results yet but the pagespeed scores can’t go any lower.  My pagespeed scores on my smaller niche sites are atrocious and they’re pretty simple sites.  Not a lot of plugins.  I use Shortpixel to optimize the images.  I use Cloudflare and Kinsta hosting.  Go figure.  Here’s to hoping Nitropack helps.

The usual disclaimer

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Before I get to the numbers, this income report ONLY pertains to SOME of my niche sites. I also do NOT include any revenue or expenses from Fat Stacks.  Fat Stacks is a different type of site altogether. This report does not include several other newer niche sites I’ve launched in 2020 as well.  These reports are merely to demonstrate that niche sites can be a good business. Profiling a handful of sites is sufficient.

Revenue for 8 niche sites I own (October 2020)

Click here to learn more about each niche site featured in my income reports.

All figures are in USD.

  • Niche Site 1 Revenue: $68,122
  • Niche Site 2 Revenue: $4,666
  • Niche Site 3 Revenue: $458
  • Niche Site 4 Revenue: $1,823
  • Niche Site 5 Revenue: $93
  • Niche Site 6 Revenue: 966
  • Niche Site 7 Revenue: $210
  • Niche Site 8 (Cyclebaron.com) Revenue: $51 (this revenue is primarily due to Fat Stacks readers visiting.  It’s not based on organic search traffic… that will take some time).

Total Revenue all 8 sites: $76,389 (Sept. revenue was: $81,488)

The lion’s share of revenue is from display ads.

Expenses for all niche sites

I lump together all expenses for all 8 niche sites because it’s difficult, impractical and unhelpful to spend the time allocating each expense to each site.

Total expenses for 8 niche sites: $10,656

Net Income: $65,733 (September net income was $70,970)

Content investment in October 2020

Total content investment for October 2020: $9,578

Net income after content investment:   $56,155 USD

I explain here why I extract content costs from expenses.

Learn more

If you’re interested in learning what I do in detail, grab my entire bundle of courses here.

Screenshots (just a couple of the main ones)

AdThrive (Site 1)

AdThrive ad revenue October 2020

EX.co video ad (all sites):

EX.co ad revenue October 2020


14 thoughts on “Income Report for October 2020 (8 Niche Sites = $76,389 from Ads and Affiliate Offers)”

  1. I am sure that 2021 will be a better year for all of us than the previous one. Jon will make a profit of 100K and I will earn the first couple of thousand dollars on my site and we will celebrate this business with a partner ))).

    Reply
  2. Hey Jon,

    You said you paid $3,000 for the Clever Ghosts service, but on their site the top tier package is $747.49/month.

    Just wondered how you spent so much?

    Thanks!

    Reply
      • Gotcha, thank you for clearing that up 🙂 But I thought the agency plan was unlimited, meaning you can have multiple sites under the same account and as much content as you want? Sorry if I missed something.

        Reply
  3. Hi Jon. A few questions for ya. I notice you paying for the Cloudflare $200 business plan. Are you using Cloudflare’s Railgun? If so, did you find it made a difference? Also, are you using deferred ad loading with Adthrive on your highest earning site? I appreciate your responses.

    Reply

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