This income report is 4 months late. I’m publishing it in April 2021.
A lot has happened. I’ve been busy with my portfolio. However, I’m publishing it to maintain consistency.
I sold 7 sites in December 2020 and Jan. 2021.
I merged two sites (Site 6 into Site 9). Site 9 is a newish site I launched in June 2020 but never included it in the income reports. It’s now my second most lucrative site. It’s a keeper for now.
Over the last 5 months I’ve tested a ton of software tools (KW research, content optimization, site speed software and plugins, etc.) and have ditched the use of many plugins in effort to lean out my sites.
In March 2021 I started a new site on an expired domain. That’ll be Site 10. It’s an experiment to see if starting with an expired domain speeds things up. I’ll get to that in the March 2021 income report and once it actually has traffic and revenue will discuss further.
Fat Stacks NOT included in income reports
This income report ONLY includes revenue/expenses from my various niche blogs. It does NOT include revenue or expenses from Fat Stacks. Fat Stacks is a different type of site altogether. These reports are merely to demonstrate that various niche blogs can be a good business. It would be ludicrous to include revenue from Fat Stacks since it’s the very site that publishes income reports. It would state “here’s my income report based on income earned by publishing income reports.” Doesn’t make sense to me.
eight five niche sites I own
I didn’t get around to publishing this November 2020 income report until April 6, 2021. During that delay, I sold 7 sites (in December 2020 and January 2021). I no longer have access to the revenue for those sites so no revenue will be attributed to them. They earned roughly the same as October.
All figures are in USD.
- Niche Site 1: $70,889
- Niche Site 2: SOLD
- Niche Site 3: $416
- Niche Site 4: SOLD
- Niche Site 5: SOLD
- Niche Site 6: MERGED INTO Site 9
- Niche Site 7: SOLD
- Niche Site 8 (Cyclebaron.com): $63
- Niche Site 9 : $1,676
- Niche Site 10: $157
Total Revenue from 5 sites: $73,201 (Oct. revenue was: $76,389)
The lion’s share of revenue is from display ads.
Expenses for all niche sites
I lump together all expenses for all 8 niche sites because it’s difficult, impractical and unhelpful to spend the time allocating each expense to each site.
- Kinsta hosting: $2,112
- Bluehost hosting (for cyclebaron.com): $5
- AWS Amazon: I finally got around to moving the remaining AWS images to Kinsta so this expense is history.
- VAs: $5,250
- Cloudflare: $200
- Cloudflare APO: $5
- Loom: $10
- Ahrefs: $179
- Shutterstock photos: $400
- Quickbooks: $10
- Jotform: $40
- Tailwind: $120
- MarketMuse: $1,500
- MeetEdgar: $50
- Grammarly: $45
- Canva: $48
- Buzzsprout: $12 (this is the podcast hosting platform I use for niche site 1 podcast).
- Adobe Spark: $20
- Answerthepublic.com: $99
Total expenses for 8 niche sites: $10,105
Net Income: $63,096
Content investment: $7,935
Content sources include WriterAccess and in-house writers.
Net income after content investment: $55,161
I explain here why I extract content costs from expenses.
If you’re interested in learning what I do in detail, grab my entire bundle of courses here.
Since the lion’s share of revenue is from AdThrive, I’ll just include an AdThrive screenshot. Additional revenue sources include EX.co, Amazon and a few other tiny revenue streams.
Click here to learn more about each niche site featured in my income reports.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.