Income Report for February 2021

In February I ramped up efforts to make my sites load faster. I ditched Elementor for Gutenberg.  Switched from Yoast to the SEO Framework.  Removed a lot of plugins.  For most sites, I cut the number of plugins by half.  Scorched earth.

Here are the numbers.

Fat Stacks NOT included in income reports

This income report ONLY includes revenue/expenses from my various niche blogs. It does NOT include revenue or expenses from Fat Stacks.  Fat Stacks is a different type of site altogether. These reports are merely to demonstrate that various niche blogs can be a good business.  It would be ludicrous to include revenue from Fat Stacks since it’s the very site that publishes income reports.  It would state “here’s my income report based on income earned by publishing income reports.”  Doesn’t make sense to me.


There are missing sites below because I sold a bunch in December and January.

All figures are in USD.

  • Niche Site 1: $63,569
  • Niche Site 3: $299
  • Niche Site 8 ( $25
  • Niche Site 9 : $2,209
  • Niche Site 10: $147

Total Revenue from 5 sites: $66,249

The lion’s share of revenue is from display ads.

Expenses for all niche sites

I lump together all expenses for all 8 niche sites because it’s difficult, impractical and unhelpful to spend the time allocating each expense to each site.

Total expenses for 8 niche sites: $10,529

Net Income: $55,720

Content investment: $15,879

Content sources include WriterAccess and in-house writers.

Net income after content investment:   $39,841

I explain here why I extract content costs from expenses.

Learn more

If you’re interested in learning what I do in detail, grab my entire bundle of courses here.


Since the lion’s share of revenue is from AdThrive, I’ll just include an AdThrive screenshot. Additional revenue sources include, Amazon and a few other tiny revenue streams.

3 thoughts on “Income Report for February 2021”

  1. Hey Jon, thanks for switching to TSF and even going for premium! I hope you are happy with us so far. I consider “serial bloggers” as one of the very few groups of users that can give us actually actionable feedback. You do no-nonsense blogging for profit and I know people like you appreciate every time saver there is. So what could we do better? What is something we should, and aren’t?

    It could be SEO related, but it also does not have to. We built some things out of SEO for ourselves and included it as an extension, such as the anti-spam.

    Therefore, if you ever find yourself wanting something from TSF, or having an issue, please reach out to me personally (@lebaux on twitter, reddit, gmail, protonmail and others).

    Thank you and cheers!
    Pierre from TSF.

    1. Hey Pierre, thanks for chiming in. I love The SEO Framework plugin. It does everything I want it to. I don’t use all the extensions (I ponied up for the premium so I could get the extensions… totally worth it). Easy to use. Works well. I can’t think of anything to make it better.

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