Income Report for December 2020

Welcome to December’s income report.

No preamble this month.  I’m actually 3+ months late publishing it.  I can’t remember what I was doing then.

Fat Stacks NOT included in income reports

This income report ONLY includes revenue/expenses from my various niche blogs. It does NOT include revenue or expenses from Fat Stacks.  Fat Stacks is a different type of site altogether. These reports are merely to demonstrate that various niche blogs can be a good business.  It would be ludicrous to include revenue from Fat Stacks since it’s the very site that publishes income reports.  It would state “here’s my income report based on income earned by publishing income reports.”  Doesn’t make sense to me.


All figures are in USD.

  • Niche Site 1: $68,869
  • Niche Site 3: $465
  • Niche Site 8 ( $47
  • Niche Site 9 : $2,272
  • Niche Site 10: $191

Total Revenue from 5 sites: $71,844

The lion’s share of revenue is from display ads.

Expenses for all niche sites

I lump together all expenses for all 8 niche sites because it’s difficult, impractical and unhelpful to spend the time allocating each expense to each site.

Total expenses for 8 niche sites: $9,988

Net Income: $61,856

Content investment: $9,594

Content sources include WriterAccess and in-house writers.

Net income after content investment:   $52,262

I explain here why I extract content costs from expenses.

Learn more

If you’re interested in learning what I do in detail, grab my entire bundle of courses here.


Since the lion’s share of revenue is from AdThrive, I’ll just include an AdThrive screenshot. Additional revenue sources include, Amazon and a few other tiny revenue streams.

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