Income Report for February 2020 (7 Niche Sites)

It’s April 9 as I write this.  February was another age when restaurants and bars were crowded, kids were in school and unemployment was very, very low.

Ad revenue was climbing nicely after the January doldrums.

Then Coronavirus hit.  Within weeks thousands more people got sick, the economy cratered bludgeoning ad budgets and wiping out millions of jobs.

My oldest attends class via iPad.

I can now navigate Doordash blindfolded.

It looks like I’ll be working until I’m 90 based on recent stock market losses.  I suppose if I work until I’m 90 that’s a good thing because I’ll still be alive.

I’m bracing for yet lower ad revenue.

On the BIG plus side I still have substantial revenue along with a very flexible cost structure that I can reduce instantly.  Many people have no income.

As for February publishing developments, I don’t recall.  I guess not much happened.  It’s a good reminder that I should punch these reports out sooner.

Here are the numbers.

The Usual Disclaimer

This income report only reports revenue and expenses for my niche sites.  It does NOT include any financial information from  

Let’s dive in.

Revenue for 7 niche sites I own (February)

Click here to learn more about each niche site featured in my income reports.

All figures are in USD.

  • Niche_Site_1″>Niche Site 1 Revenue: $39,794 (mostly display ad revenue, some affiliate revenue)
  • Niche_Site_2″>Niche Site 2 Revenue: $5,355 (mostly affiliate commission revenue)
  • Niche Site 3 Revenue: $1,694 (mostly display ad revenue, some affiliate revenue)
  • Niche Site 4 Revenue: $954 (mostly display ad revenue, some affiliate revenue)
  • Niche Site 5 Revenue: $41 (display ad revenue only)
  • Niche Site 6 Revenue: $42 (display ad revenue only)
  • Niche Site 7 Revenue: $90 (display ad revenue only)

Total Revenue all 7 sites: $47,970 (January revenue was: $40,061)

Expenses for all niche sites

I lump together all expenses for all 7 niche sites because it’s difficult, impractical and unhelpful to spend the time allocating each expense to each site.

Total expenses for 7 niche sites: $6,857

Net Income: $41,113 (January was $32,700)

Content investment in February 2020

I continue to pour money into content, including products for product reviews as well as podcast content for niche site 1:

  • WriterAccess: $10,000
  • In-House writers: $3500
  • Podcast content: 0

Total content investment for February 2020:  ,250

Net income after content investment: ,863 USD

I explain here why I extract content costs from expenses.

Proof-is-in-the-pudding screenshots

AdThrive (Site 1)

Adthrive revenue screenshot February 2020


Ezoic ad revenue screenshot february 2020