Table of Contents
Short and sweet February income report just like the month.
Been busy so sticking to basics.
DISCLAIMER: This income report does NOT include revenue or expenses from fatstacksblog.com. I only include revenue and expenses from my other sites. I don’t really see the point of disclosing revenue on the very blog that discusses how I run niche blogs and websites.
Below I enumerate each niche site and will use the same numbers (i.e. Site 1, Site 2, etc.) in each income report so you can see progress or lack of progress. Some will do well and I expect some to not do well.
All figures are in USD.
- B2c = a site for non-business audience. An example is a recipe site.
- B2B (aka Trade Rag) = a site for a business audience such as marketing tips for realtors blog.
- Hybrid B2C and B2B = the website offers content for both end users (consumers) and related business crowd.
Site 1 is a 5-year-old broad niche B2C website. It’s my biggest and highest earning website by far. It’s grown decently traffic-wise in 2019 but revenue remains stable.
- Display Ad revenue (all ad networks): $26,071 (this is my #1 ad network and you can learn more about the high-performing video ad unit I use here).
- Affiliate revenue: $3,378
Total revenue: $29,949
Site 2 is a 6-year-old B2B (Trade Rag) niche blog that I’ve expanded into also publishing content for end-consumers. The traffic growth so far has been very good.
- Display Ad revenue (all ad networks): $111
- Affiliate revenue: $5,400
Total revenue: $5,452
Site 3 is a very broad-niche B2C site. I bought this site several years ago and started building it up in mid-2018.
- Display Ad revenue (all ad networks): $1,316
- Affiliate revenue: $232
Total revenue: $1,548
It’s been a bit more than 1 year since I started building this B2C site in earnest. I’ve been lukewarm about this site, but traffic is growing which is a good sign. I’d love for this site to take off because it’s in a niche where the traffic potential is millions per month. Of course, there’s stiff competition to contend with as well.
- Display Ad revenue (all ad networks): $465
- Affiliate revenue: $63
Total revenue: $528
Site 5 is a 5-year-old site I used for lead generation in the legal niche for local law firms until recently when the government decimated the personal injury industry with new legislation.
Instead of dumping the established legal lead gen site, I decided to transition it to a general legal info niche site. I have a law degree and practiced law for 6 years so it’s a good niche for me.
This site will be both a B2C and trade rag niche site where I publish general law stuff as well as business/marketing content for lawyers.
- Display Ad revenue (all ad networks): $40
- Affiliate revenue: $0
Total revenue: $40
This is a 1.5-year-old domain which I started building but stopped because I was too busy and didn’t care for the original niche.
I’m expanding the niche topically into topics that interest me.
- Display Ad revenue (all ad networks): $30
- Affiliate revenue: $0
Total revenue: $30
This site is still in its infancy stage. AdSense recently approved ads for this site in early January. Earnings are a pittance.
- Display Ad revenue (all ad networks): $.04 (not exactly much to write home about)
- Affiliate revenue: $0
Total revenue: $.04
Total Revenue all 7 sites: $37,495 (January 2019 revenue was: $33,896)
Expenses for all sites (except fatstacksblog.com)
I lump together all expenses for all 7 niche sites because it’s difficult, impractical and unhelpful to spend the time allocating each expense to each site. I did deduct a small portion of expenses that are absorbed by fatstacksblog.com such as hosting, AWeber and Ahrefs.
I removed all email subscribers for two reasons. First, it wasn’t earning much. Second, I’m testing to see if affiliate revenue increases by removing the optin requirement for one of my incentives. I kept the list so I can fire it up again in the future. However, for the time being, this eliminates a $300 AWeber cost from my expenses.
- Kinsta hosting: $1,200
- Amazon AWS (still host some images on this): $175
- AWeber: $417
- VA (hired from OnlineJobs.ph): $758
- Cloudflare: $23
- Cookiebot (GDPR software): $42
- Techsmith (Jing storage): $8
- Ahrefs: $89
- Shutterstock photos: $800
- istockphoto: $299
- Quickbooks: $10
- Jotform: $20
- Advertising: 512
- Tailwind: $40
- MeetEdgar: $50
Total expenses for 7 niche sites: $4,443
Net Income: $33,052 USD
Content investment in February 2019
Total content investment: $4,317
Net income after content investment: $28,735 USD
I explain here why I extract content cost from expenses.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.