Income Report December 2015: $28,198 (2 Niche Sites)

Income Report for Fat Stacks Dec 2015


December is good and bad.

Affiliate commissions go up, but paid traffic is difficult to generate profits.  I didn’t even bother in December 2015 with paid traffic.

This December was particularly difficult because I didn’t recover the 20% lost organic search traffic from August and September.  This has been a huge frustration.  Moreover, from October through December I invested a lot of time into more content in an effort to improve organic search traffic.

While organic traffic levels are stable and quite high relative to most other sites, they’re still down from peak levels and there’s no sign of improvement.

That said, overall net profit wasn’t bad for organic traffic only.  I have no complaints.


Please note this income report pertains to 2 niche sites of mine.  It does NOT include net income from Fat Stacks (which continues to grow due to the popularity of my authority website course (now called Niche Tycoon),my local offline marketing clients or any other niche sites (I’ve expanded my niche site portfolio in recent months).

Here are the numbers.

December 2015 Income Report:

Niche Site #1 (Large B2C Magazine Style Website):


Display Ad Revenue:  $21,511.72 ( revenue was $7,420.84)

Affiliate Commission Revenue:  $4,360.50

Total revenue for site 1:  $25,872.22

I explain how I generate this revenue from these types of sites in my guide here.

Niche Site #2 (Targeted Niche Site):

Affiliate commission revenue:  $9,355 (this is total revenue for site #2).

I explain this model here.


Expenses (Both Sites):

Total Expenses in December 2015 (both sites):  $7,028.61

Net Profit for Both Niche Sites:  $28,198.60


Organic search traffic:

Organic search traffic still not recovered from the 20% drop in August to September 2015; however, it didn’t drop more either.  It’s plateaued about 20% down from the August 2015 peak.  I continued working on regaining organic search traffic throughout December.

Paid traffic profits

I spent nothing on paid traffic in December and expect spending even less in December because ad prices are simply too high.

Purchased my first website

In October or November I started looking for a new site to buy.  I wanted to buy a site because I wanted a site with established authority that I could leverage and make far more profitable than it was… and do it quickly.

In early December I found a very good site.  I did my due diligence.  It was the first time I ever bought a site so I probably missed some due diligence.  I ended up buying it and am very excited about it.  I haven’t done much with it but have big plans for it in 2016.  I’ll be publishing posts about this in 2016.

Affiliate commission growth

Affiliate commissions, as expected, popped nicely in December 2015.  I topped $4,000 from my B2C site which is fantastic.  I just may one day hit my monthly goal of $10,000 in affiliate commissions from the B2C site.  I have to admit I was hoping I’d be there already… but sometimes plans just don’t work out how we’d hoped.


My courses:

Niche Tycoon:  Extensive 110 page guide stepping you through exactly how I launch and build highly profitable niche websites.

Niche Sniper:  A guide revealing how I generate $7,000+ per month in passive income with focused niche sites in specific types of niches.

8 thoughts on “Income Report December 2015: $28,198 (2 Niche Sites)”

  1. I would actually love it if you included basic traffic analytics about your two niche sites. Like page views + unique visitors, and *maybe* even a screenshot from Google Analytics. I love seeing how traffic and income correlate.

    Anyway! Just thought I’d put it out there. These are interesting to look through nonetheless! 🙂

    1. Yeah, I agree that would be more helpful, however, I must be careful not to divulge so much info that people can determine my Adsense CTR, RPM or CPC. Adsense does not permit disclosing information that will enable people to determine CTR, RPM or CPC. That’s why don’t share more screenshot-wise.

  2. Hi Jon

    Thanks you for sharing your reports. It’s an inspiration for all of us and we eagerly wait to see what is working an what not from your posts.

    if you could provide more details on traffic drop reasons (if you found) it would be great.

    1. I have no idea why traffic dropped. But it rebounded at the end of December about 20% so now it’s back to peak levels. It was a strange phenomenon. I added a lot of content, beefed social media promotion and added some text between the title and top image. I’m not sure any of that helped. I’m happy the traffic is back up and hopefully it will continue trajectory through 2016.

  3. Thank you very much for sharing – very inspiring. And congratulations on your success!

    You wrote:

    “I spent nothing on paid traffic in December and expect spending even less in December because ad prices are simply too high.” (Did you mean spending even less in January?)

    Does this mean that you no longer recommend buying traffic for sites like those you write about in “Niche Tycoon”? (It’s a really great guide, BTW.)

    All the best

    1. Great question Bengt. I strongly recommend buying traffic if it’s profitable or you can get subscribers at a cost that’s profitable. It’s the fastest way to build up a site. I’ve slowed down buying traffic because now that my site has legs and plenty of organic search traffic I’m investing in more organic search traffic big time by publishing a lot of content. I’ll definitely buy more traffic, but I’ll be frank – managing 100’s of ad campaigns is not very exciting work. It served me very well for 18 months and now my website is hugely profitable from organic traffic.

      I just bought a new site that I’ll be ramping up with paid traffic and started another site as well that I’ll be ramping up with paid traffic. Paid traffic will get the sites popular fast and help with generate organic traffic. Once organic traffic is significant, buying traffic is not as important.

      That said, some people never stop buying traffic no matter how much organic they have.

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