Hard to believe another month has gone by (here’s March 2018 income report). It’s been a reasonably good month revenue-wise as well as weather-wise.
I’ve finally been able to head out to parks and playgrounds with my kids in the evening. I love doing that. It’s good for me and them.
After 12 months of rolling my sleeves up and toiling in the niche site trenches, I’m finally able to come up for air and contribute somewhat regularly to this site. For much of 2017 and early 2018 I did a ton of restructuring and site enhancements to my bigger niche sites. It was a ton of work that included second-guessing, experimenting, coding, theme changes, monetization testing, consulting SEO and social media folks for second opinions and trying heaps of software.
That herculean effort wrapped up in February 2018 by which time most of the revamping work was done and I had implemented smooth-running workflows on all sites so that now I can focus on other projects (and finally get back to FSB).
Part of getting back to FSB is publishing income reports. Here’s the April 2018 income report for 2 of my niche sites.
My income reports pertain to two niche sites I publish. One is a broad-niche, wide appeal type of site monetized with display ads and affiliate offers. The other site is a very focused niche site serving a particular business community. It’s monetized solely with affiliate offers via an extensive email newsletter.
This income report does NOT include any revenue or expenses pertaining to fatstacksblog.com or a few other niche sites I own.
The point of these income reports is to demonstrate that niche sites can be profitable and a good business. They’re also popular articles which helps get more traffic to this site.
April 2018 Income Figures (USD)
Niche Site #1: Broad-Appeal Niche Site (B2C):
- Display ad revenue: $21,075
- Affiliate commission revenue: $6,274
- Total revenue niche site #1: $27,349
Niche Site #2: Narrow Niche Site (B2B):
- Affiliate Revenue: $4,825
Total revenue for both sites: $32,174
I do my best to attribute a portion of my overall expenses applicable to the 2 sites reported on in this income report.
- Content: $1,650
- Hosting: $750 (I upgraded Kinsta hosting plan).
- VA’s: $1,700
- Software (AWeber etc.): $700 (my overall software expense is a bit higher than this, so I approximate the cost applicable to the two sites in this income report).
Total expenses: $4,800
Net Income for the 2 niche sites: $27,374 USD
Below are screenshots of most revenue sources.
Monumetric ad revenue dropped because I removed one sticky unit. The sticky unit in the middle of the content performed well, but I had readers complain about it. It hurt to remove it, but there is also a point ads are simply too off-putting.
I’m using Skimlinks more and more in my content because it saves a ton of time from having to manually add affiliate links.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.