Income Report April 2018 for 2 Niche Sites

Fat Stacks Income Report for April 2018

Hard to believe another month has gone by (here’s March 2018 income report).  It’s been a reasonably good month revenue-wise as well as weather-wise.

I’ve finally been able to head out to parks and playgrounds with my kids in the evening.  I love doing that.  It’s good for me and them.

After 12 months of rolling my sleeves up and toiling in the niche site trenches, I’m finally able to come up for air and contribute somewhat regularly to this site.  For much of 2017 and early 2018 I did a ton of restructuring and site enhancements to my bigger niche sites.  It was a ton of work that included second-guessing, experimenting, coding, theme changes, monetization testing, consulting SEO and social media folks for second opinions and trying heaps of software.

That herculean effort wrapped up in February 2018 by which time most of the revamping work was done and I had implemented smooth-running workflows on all sites so that now I can focus on other projects (and finally get back to FSB).

Part of getting back to FSB is publishing income reports.  Here’s the April 2018 income report for 2 of my niche sites.

IMPORTANT DISCLAIMER:

My income reports pertain to two niche sites I publish.  One is a broad-niche, wide appeal type of site monetized with display ads and affiliate offers.  The other site is a very focused niche site serving a particular business community.  It’s monetized solely with affiliate offers via an extensive email newsletter.  

This income report does NOT include any revenue or expenses pertaining to FatStacksBlog.com or a few other niche sites I own.  

The point of these income reports is to demonstrate that niche sites can be profitable and a good business.  They’re also popular articles which helps get more traffic to this site.

April 2018 Income Figures (USD)

Revenue

Niche Site #1: Broad-Appeal Niche Site (B2C):

  • Display ad revenue:  $21,075
  • Affiliate commission revenue:  $6,274
  • Total revenue niche site #1:  $27,349

Niche Site #2: Narrow Niche Site (B2B):

  • Affiliate Revenue:  $4,825

Total revenue for both sites:  $32,174

Expenses

I do my best to attribute a portion of my overall expenses applicable to the 2 sites reported on in this income report.

  • Content: $1,650
  • Hosting: $750 (I upgraded Kinsta hosting plan).
  • VA’s: $1,700
  • Software (AWeber etc.): $700 (my overall software expense is a bit higher than this, so I approximate the cost applicable to the two sites in this income report).

Total expenses:  $4,800

Net Income

Net Income for the 2 niche sites:  $27,374 USD

Proof (Screenshots)

Below are screenshots of most revenue sources.

Adense

Adsense revenue april 2018

Video Ad

Video ad revenue April 2018

Monumetric

Monumetric ad revenue dropped because I removed one sticky unit.  The sticky unit in the middle of the content performed well, but I had readers complain about it.  It hurt to remove it, but there is also a point ads are simply too off-putting.

Monumetric ad revenue for April 2018

Amazon

Amazon affiliate commissions April 2018

Shareasale

Shareasale affiliate commissions April 2018

CJ.com

CJ.com affiliate commissions April 2018

Skimlinks

I’m using Skimlinks more and more in my content because it saves a ton of time from having to manually add affiliate links.

Skimlinks affiliate commissions April 2018

Return to all income reports

 



What do you think? Leave a comment!

  • LoyalReader says:

    Just curious, who is your video ad provider? And are those text link units generating most of that AdSense rev? Thanks in advance.

  • Vijay says:

    hey great inspiration again.
    Can you tell us how to use Video ads? Do you mean adsense ads in youtube videos or something different?
    If different can you help us learn and use?

    • Jon says:

      Hey Vijay,

      the video ad is from a particular provider which I detail in my course and coaching (opening again in near future).

  • Heidi says:

    Great results! Are you not driving traffic through FB Ads or Ad words anymore? Shouldn’t that be part of your expenses? Is this only SEO?

    • Jon says:

      Hi Heidi,

      I’m not doing paid traffic these days. All the traffic is free traffic. The margins for paid traffic from Facebook and native ad networks like Outbrain are gone for me. FB ads cost too much and Google AdSense has tech in place that automatically deals with a high CTR on ads such as removing text ads. In other words, for me, ad arb doesn’t work anymore. I’m okay with that. I just pivoted to organic search and Pinterest.

  • James says:

    Hi Jon,

    Great work – excellent results!

    Looking at your video income, you’ve doubled your traffic since the beginning of March.
    Can you tell what was the cause of this increase?

    With the videos – do you have it floating for mobile?
    I am thinking about playing with it but floating video in mobile does seem intrusive – what do you think?

    Also with the video – what sort of fill rate do you get and do you make your own video or use the generic libraries?

    Thanks!

    • Jon says:

      Hey James,

      The video numbers may look like traffic has doubled, but it hasn’t. It’s more views for the video though. Nevertheless, traffic is growing from 2 sources: Publishing lots of decent quality content targeting long tail and plenty of focus on Pinterest.

      I started a huge long tail keyword push in early 2017 and it really started growing in early 2018 and is still growing.

      I do have the video ad floating on desktop and mobile. It’s intrusive but I’m keeping it because it pays so well. Many sites do this so it’s not a big deal. The fill rate is reasonably good. Not 100% but good.

  • Frank says:

    Hi Jon,

    Thanks for this income report. Very inspiring! Please continue publishing it!

    Some quick questions:

    1. Is your Niche Tycoon course updated for 2018? Does it still work well for 2018 and beyond?

    2. Realistically, how much startup budget is required to get an authority website going? I believe it takes money to make money, so I was wondering how much seed capital is necessary to get the site to (eventually) earn 5 figures per month.

    3. What are the major differences between Niche Tycoon vs Chris Lee’s Authority Site course? Why would/should one choose one over the other?

    4. I’m having a hard time deciding which (authority site) niche to go for (paralysis by analysis!) Wondering if you could mention the top 5 niches that you think are profitable and evergreen?

    5. In your answer to Heidi above, you mentioned that these days you’re not doing paid traffic anymore, and instead are focusing on organic search traffic and Pinterest.

    Could you please confirm whether Google SEO and Pinterest are covered in your course? (And if not, will they be eventually?)

    Also, are those the only 2 channels from which you get free traffic? What about Instagram? Twitter?

    Thanks!

    • Jon says:

      Hey Frank,

      Good questions (and thanks for enumerating them). Here are my answers:

      1. Niche Tycoon is not updated but everything is relevant except buying FB traffic. You can still buy FB traffic, but it’s much harder to turn a profit these days. Some people manage it, but it’s not like it was a few years ago. I’ve recently launched a new course that covers my current approaches with long tail kw research and Pinterest… stuff not covered in Niche Tycoon.

      2. Cost to get site off the ground: If you can write well and like it and can publish an article per day, the cost will be not much. You need hosting, a theme and I would also invest in Ahrefs as well as email autoresponder. Beyond that, you don’t need to spend much. BUT, if you don’t have the time to write and outsource it, you’re looking at investing $500+ per month on content to really build it up fast. I started everything on a shoestring budget and just built stuff up over time. I wrote everything for quite awhile.

      3. Niche Tycoon vs. Chris Lee’s RankXL: First of all Niche Tycoon isn’t available while I believe RankXL is, so that’s important. Chris goes into SEO link building in much more detail since that’s an area of his expertise. I don’t do that. I prefer investing time and money in longer tail content. I also cover affiliate marketing while Chris focuses on AdSense revenue. Chris does cover content for AdSense revenue sites extensively and does a great job with both on-site and off-site SEO. We both cover niche selection.

      4. Niche: I really couldn’t list 5. My favorite niches are niches I’m in. Niche selection is also personal with respect to your experience, knowledge, interests. Perhaps run some niches you’re thinking about here (or contact me) and I’ll tell you what I think are best.

      5. Google SEO and Pinterest are covered extensively in my new course (they’re the focus). We just launched it and probably will again down the road. Yes, those are my two biggest traffic sources (by far).

  • Dam says:

    Please update us with the Pageviews for your B2C site. Only the pv metrics help us really know the potential of revenue of any site/niche. Thank you!

  • Ricardo says:

    Hi Jon, can you tell what vídeo ad network do you use?

    Keep up the Good workshop 😉

    • Jon says:

      Hey Ricardo,

      Sorry, I divulge that in my course only. I can say you need 1 million monthly page views to use it. offers a video ad and you don’t need anywhere near that much traffic to get into that network. I’ve not used Media.net’s video ad though; I just know they have one. also offers a video ad (again, I haven’t used it, but know they offer one). Actually, it’s a good blog post to publish – a list of ad networks with video ads.

  • >