The bad news is April’s net income hasn’t really grown for my 2 niche sites since March 2016. The good news is it didn’t go down.
Overall I’m happy with this income report because on one of the two niche sites I profile, I lost the Nessie arrows on my AdSense ads at the beginning of April. I thought it might be a bloodbath but it wasn’t too bad. Yes, AdSense revenue dropped, but I moved Media.net units into better spots and they performed well. I also continued with ads from The Blogger Network which kicked in an extra $3,439 in revenue.
Please note this income report pertains ONLY to 2 niche sites of mine. One site is a large B2C website serving a broad audience. The other site is a focused B2B niche site (not Fat Stacks). This income report does NOT include net income/revenue from Fat Stacks (which continues to grow due to the popularity of my authority website course (now called Niche Tycoon)
This income report also does not include my local offline marketing clients or any other niche sites (I’ve expanded my niche site portfolio in recent months).
Here are the numbers.
April 2016 Income Report:
Niche Site #1 (Large B2C Magazine Style Website):
Affiliate Commission Revenue: $2,817 (ouch… a bit of a drop in April).
Total revenue for site 1: $31,099
I explain how I generate this revenue from these types of sites (B2C) in my guide here.
Niche Site #2 (Targeted Niche Site):
Affiliate commission revenue: $9,756 (this is total affiliate revenue for site #2).
I have a screenshot of the quarterly affiliate check below. For income reports I just divide the most recent quarterly checks by 3 and then I earn a few hundred dollars from some other affiliate programs.
I explain the Niche Site #2 (B2B) this model here.
TOTAL REVENUE BOTH SITES: $40,855
Expenses apply to both niche sites. I’m now prorating expenses in relation to all other sites I own/publish which has grown in 2016 so the expenses attributable to the 2 niche sites profiled here is reported as less.
- Instapage: $25
- AWeber: $144
- WPEngine: $250 (moved all sites to WPEngine which I explain why in detail here).
- Dropbox: $6
- Outsourcing: $3,500
- Stock Photos: $366
- Amazon S3 Server: $1,039
- Facebook Ads: $6,122
- OptinMonster: $15
- PushCrew Push Notifications: $12
Total Expenses in April 2016 (both sites): $11,479
Net Profit for Both Niche Sites: $29,376
What are my plans for growth?
1. Slow and Steady
I’m at the stage with my niche sites that I’m growing them more organically than anything else. I have a solid revenue baseline for all my niche sites (including my law sites). The only exception is the site I bought in December 2015 which is floundering largely due to not dedicating enough time to it… but I will.
Instead of rushing growth, I’m taking it slow and steady which is very enjoyable. I’m focusing on content; I’ve been much more hands on in producing content in April and will plan to be more hands on for the foreseeable future taking my content advice to delegate and not abdicate.
I realize I’m in a very fortunate position to have 2 sites with fantastic revenue baselines along with a couple decently earning law sites (I do some performance-based marketing for lawyers… I haven’t covered this on Fat Stacks) plus 4 other sites that are poised to do well.
2. Email revenue growth
One area where I have very good revenue potential with my B2C sites is email marketing. I’m now working with email newsletter advertisers which has substantially increased email revenue which is a great incentive for building up the B2C email newsletter. I’ve been averaging 75 to 110 new subscribers per day. Like slow and steady organic growth, this revenue source will also grow in a slow and steady manner.
Here’s a few screenshots of my larger revenue sources just so you know I’m not making this stuff up 🙂 .
Try Ezoic here.
Try Media.net here.
The Blogger Network
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.