Recently I decided to start growing some other niche sites. Each are at various stages. Each have different potential. Not all have the potential to be huge money makers, but I think they can become decent individual revenue streams.
Many commenters on my previous income reports suggested I add more details to my income reports. I agree with them that more detail would be helpful. However, due to AdSense forbidding publishing RPM or other metrics, I have no choice but to not include page view and other data. I wish I could, but I can’t put my AdSense account at risk.
Another change with this income report is I’m going to include all non-fatstacksblog.com sites to the income reports. The newer sites don’t have much revenue, but the point is to hopefully show that with effort and patience, some can grow. I don’t expect all of them to be a success, but if 2 or 3 are, that’s well worth the investment.
DISCLAIMER: This income report, like all others, does NOT include revenue or expenses from fatstacksblog.com. I only include revenue and expenses from my other sites. I don’t really see the point of disclosing revenue on the very blog that discusses how I run niche blogs and websites. Also, there may be some small upward adjustments coming due to soon-to-be-arriving affiliate commission reports from a couple of merchants.
I enumerate each niche site and will use the same numbers (i.e. Site 1, Site 2, etc.) in each income report so you can see progress or lack of progress. Some will do well and I expect some to not do well.
All figures are in USD.
- B2c = a site for non-business audience. An example is a recipe site.
- B2B (aka Trade Rag) = a site for a business audience such as a marketing tips for realtors blog.
Site 1 is a 4.5-year-old broad niche B2C website. It’s my biggest and highest earning website by far.
- Display Ad revenue (all ad networks): $27,230
- Affiliate revenue: $2,835
Total revenue: $30,065.00
Site 2 is a 6-year-old B2B (Trade Rag) niche blog.
As part of my expansion recently, I’m adding B2C content to this site. It’s plateaued for years as a B2B. It’s time to go after the much larger B2C audience and monetize it with display ads. This blog has decent authority metrics so I’m optimistic it should grow at an okay clip.
- Display Ad revenue (all ad networks): $12
- Affiliate revenue: $4,928
Total revenue: $4,940.00
Site 3 is a very broad-niched B2C site.
Site 3 is the site I bought 3 years ago. I didn’t know what to do with it when I bought, so I let it sit. It had good age, authority and content so I knew it could come in handy one day. 8 months ago I slapped up 15 articles (they were quite good) to see how they would do. They did well. 5 months ago I started publishing on it daily. Growth has been excellent. This site has huge potential.
- Display Ad revenue (all ad networks): $1,485
- Affiliate revenue: $185
Total revenue: $1,670.00
It’s been about 1 year since I started building this B2C site in earnest. The domain is approx. 1.5 years old.
I’m on the fence with this site. I’m not sure it’ll work out, but I’m giving it a shot. This is both a B2C and trade rag site.
- Display Ad revenue (all ad networks): $468
- Affiliate revenue: $22
Total revenue: $490.00
Site 5 is a 5-year-old site I used for lead gen in the legal niche for local law firms until recently when the government decimated the personal injury industry with new legislation.
Instead of dumping the established legal lead gen site, I decided to transition it to a general legal info niche site. It’s turned out to be more fun than I expected. I have a law degree and practiced law for 6 years so it’s a good niche for me.
This site will be both a B2C and trade rag niche site where I publish general law stuff as well as business/marketing content for lawyers.
I have high hopes for this site, but has limited growth potential. The reason I’m putting a solid effort into it is the current display ad RPM is the highest of all my sites, which one would expect for a law/lawyer marketing site.
- Display Ad revenue (all ad networks): $84
- Affiliate revenue: $0
Total revenue: $84.00
This is a 1.5-year-old domain which I started building but stopped because I was too busy and didn’t care for the original niche.
I’m expanding the niche topically into topics that interest me. I’ve started to slowly but surely plan out some content for this site. This will be strictly B2C. It has reasonably good potential.
- Display Ad revenue (all ad networks): $3
- Affiliate revenue: $0
Total revenue: $3.00
I registered this domain about 1.5 years ago. It’s a great domain but I did nothing with it until recently. I’m now growing it as a B2C niche site in a huge niche. It’s in its infancy at this stage. In fact, I don’t have ads on it yet so revenue is nothing.
- Display Ad revenue (all ad networks): $0
- Affiliate revenue: $0
Total revenue: $0
Total Revenue all 7 sites: $37,252
Expenses for all sites (except fatstacksblog.com)
I’m going to put all the expenses together because it’s difficult, impractical and unhelpful to spend the time to allocate each expense to each site. I did estimated deductions from the listed expenses below for those that also apply to Fatstacksblog.
- Kinsta hosting: $1,150
- Amazon AWS (still host some images on this): $185.91
- AWeber: $300 (approximate pro-rated amount since Fat Stacks uses AWeber extensively).
- Elink.io (creates formatted email newsletters fast): $15
- VA (hired from OnlineJobs.ph): $640
- Cloudflare: $23
- Cookiebot (GDPR software): $42
- Techsmith (Jing storage): $8
- Ahrefs: $89
- Shutterstock photos: $375
- istockphotos: $299
- Canva: $12.99
- Quickbooks: $10
Total expenses for 7 niche sites: $3,149.90
Net Income: $34,102 USD
Content investment in November
Another change I’m making is I’m extracting my cost of content for each month from the profit and loss statement because content is really an investment rather than an expense.
If I didn’t publish content in a given month, my revenue would be roughly the same because most traffic is organic search content. New content doesn’t get much, if any, from search engines.
You may disagree with this characterization of content, but I’ve given much thought on it and decided this is the better characterization. I’m including the total amount of content invested for each site in this income report so you can see how much I invest in a given month into content.
All content investment amounts below are for November 2018. Not all articles are priced the same. I pay a lot for some (lengthy, higher quality) and less for others.
- Site 1 content investment: ,722 / 77 articles
- Site 2 content investment: / 1 article
- Site 3 content investment: ,232 / 62 articles
- Site 4 content investment: 8 / 13 articles
- Site 5 content investment: 0 / 8 articles (2 of which I had from long ago orders so I didn’t pay for them in November).
- Site 6 content investment: / 1 article
- Site 7 content investment: 0 / 2 articles
Total content investment and output: ,082 / 164 articles (5.4 per day).
Net income after content investment: ,020
As you can see, expanding into building out more sites gets exponentially more expensive since the biggest investment needed is content.
Why don’t I include page views and/or RPM?
I wish I could but AdSense forbids sharing RPM data. I realize that it would be mixed in with all revenue, however, I don’t want to risk it if AdSense forbids any mention RPM at all. I’m not prepared to put my AdSense account at risk for the sake of income reports.
Why do I only have 1 VA now?
It’s true I used to employ 5 VA’s. At one point I had more. I’m down to one because at this point I’d rather invest in content than VA’s. When I employed 5 VA’s it was for a massive 1-year long project, which is done. Now it’s all about content.
Here are a few screenshots of the my main revenue sources:
Monumetric ad network
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.