I’ve been remarkably quiet about Pinterest traffic since I launched this website (formerly fatstacksblog.com) in 2014.
Yet, ironically, Pinterest is now my second biggest traffic driver for my other niche sites. It drives more traffic than all other sources other than Google search and direct traffic (I’m still amazed at how much direct traffic my sites receive). While Facebook once upon a time was my 2nd best traffic source, it no longer is (not even close… Pinterest far exceeds it now).
You’d think this site would discuss Pinterest marketing as a traffic source almost as much as I discuss SEO and content. But I haven’t. There’s a good reason why.
Table of Contents
- Why haven’t I talked about Pinterest much over the years?
- How did I get so much Pinterest traffic?
- What would happen if I actually put more effort into Pinterest Marketing?
- What are the results when I actually implemented a Pinterest strategy?
- Is it worth it to implement a sound Pinterest strategy?
Why haven’t I talked about Pinterest much over the years?
Because until about 6 months ago (December 2017) I didn’t put in much effort with Pinterest marketing or promotion. I tossed up pins en masse with Pinterest scheduling software (first Viraltag, now Tailwind) and called it a day. What little I did was pretty much all wrong.
Here’s what I did:
- Open url on my website in browser.
- Mass scheduled all images on the url with Pinterest scheduling software.
- Copy and pasted 3 to 6 word descriptions in all the images.
- Clicked “schedule”.
In fact, I didn’t do any of that myself. I outsourced it because it was a task that could easily be taught.
What I didn’t do (that Pinterest gurus tell you to do):
- I didn’t write custom, detailed pin descriptions.
- I joined only a few group boards.
- I followed fewer than 100 other Pinterest boards.
- I didn’t optimize images for Pinterest by changing the dimensions to a vertically oriented pin.
In a nutshell, I did nothing what other bloggers suggest you do to succeed with Pinterest. Yet I hauled in thousands of website visitors every day for years (and still do… in fact I haul in even more now… I explain how below).
Despite my meager efforts with Pinterest over the past few years, I’ve received 1.9 million website visitors from Pinterest. I doubt I’ve put more than 100 hours into that (thanks to VA’s).
Google Analytics Screenshot of Pinterest traffic March 1/14 to May 8/18:
How did I get so much Pinterest traffic?
4 words: SumoMe Image Sharer plugin.
As many readers here know, I use SumoMe’s image sharer which hovers a Pinterest pin button on images. One reason I love SumoMe is it includes a built-in stats dashboard reporting the number of repins via the Image Sharer.
Frankly, I’m amazed how many repins I get off my site. This is the ultimate Pinterest plan because it doesn’t require any effort on my part. Website visitors pin stuff and I enjoy more traffic.
Then it occurred to me one day…
What would happen if I actually put more effort into Pinterest Marketing?
If I could get 2,000 to 2,500 daily visitors doing almost nothing, how much traffic could I get if I tried?
I went to work.
I read up on Pinterest strategies. I started doing what the gurus tell you to do which includes:
- Get on more group boards,
- Use Tailwind for scheduling and Tribes,
- I hired a graphic designer full time to create pins,
- Customize image sizes so they’re optimal for Pinterest, and
- Write detailed descriptions.
to name a few of the important steps.
I went to town on Pinterest.
I started this process at the end of 2017.
What are the results when I actually implemented a Pinterest strategy?
The results are good. Very good.
While it’s been only 2 months, website traffic from Pinterest is growing at a fast rate. Repins are growing too, but I mostly care about website traffic.
I still have Image Sharer doing some heavy lifting, but actually being proactive with Pinterest works.
What’s even better, implementing successful Pinterest strategies can easily be outsourced. You just need a graphic designer who can also write decent descriptions. There are plenty of people who want that type of job and can do it well.
Pinterest Results screenshots:
In a nutshell:
- Doubled Pinterest traffic; and
- 3X Pin views on Pinterest.
What’s interesting is my pin views grew more than clicks to my site which means I have plenty of room to grow clicks to my site… I need to focus on better click through rates from Pinterest to my site.
Is it worth it to implement a sound Pinterest strategy?
Yes it is. Pinterest traffic has legs and can last for months or years. Not every pin will be a hit. In fact, most won’t, but if you get a nice stable of peak performers, you can enjoy a great deal of steady, growing traffic without any additional effort.
Not only am I continuing with my Pinterest push, but I’m ramping it up more for my other niche sites as well as this site. I never used Pinterest for this site, but given the traffic growth in 6 months, I’d be a fool to ignore Pinterest.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.