Fat Stacks quote from Breaking Bad by Jesse Pinkman

2 thoughts on “How I deal with ever-changing Google rankings”

  1. Interesting approach Jon.

    I’m torn. On one hand I like writing and cranking out the content. On the other, there is some value, maybe more than some, of going into GSC and finding the queries that you’re ranking for, their positions and volumes to update and strengthen their content.

    The guys at Income School did a video on what they call “the Battleship Method” which goes into just that. But they do have a habit of over simplifying things sometimes.

    I think your approach is probably the way to go, especially if you like producing quality content at scale. But to also update and refresh older posts that you’re ranking for, which are bringing in the traffic. In the end, I think it’s a balancing act between the two…

    Great points made!

    Thanks for the post!

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  2. Just keep on pumping out more content for low-med comp terms, sounds to be the name of the game. Thank Jon… Health niche is getting brutal out there for buyer terms… almost makes an seo like me want to give up… but after getting hit multiple times with multiple sites and then learning different perspectives from people like You, it keeps me motivated to keep moving along. Keep telling myself, there are infinite search terms to go after, and it grows more INFINITE by the day Lol. Keep at it… I’m waiting for the day you hit $100k/ month from your niche sites… I’m calling by… Early Spring?

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