One thing I’ve learned about publishing image-rich websites is that text still counts for organic search engine rankings.
While infographics can be a great content marketing tool for back links and social sharing, they traditionally lack for on-site SEO due to the lack of text.
However, there’s an easy fix for this.
Basically you design the infographic so that you can break it up on your site into a series of images. In between the images you write text that elaborates on the graphics. I think it’s a brilliant concept. So much so I’m incorporating it into my niche sites.
Sadly, I didn’t invent the concept. I’m not sure who did, but one site is taking this Text/Infographic content marketing hybrid to a whole new level. It’s Fix.com (below I embedded an infographic by Fix.com).
Fix.com’s Unique Content Style
Every piece of content Fix.com publishes is very visual. Moreover, they custom create all of their graphics. And then they take it one step further by incorporating text into the series of graphics.
However, what’s cool about their concept is the series of custom graphics create stand-alone infographics. At the bottom of their posts, they display the infographic with embed code.
Talk about smart! They create unique, quality on-site content using quality graphics plus they have their own built-in backlinking system by encouraging other webmasters to publish their infographics.
Works for Many Niches
Fix.com covers many niches such as health, gardening, DIY, Food and Drink, Camping, Grilling, Woodworking, Automotive and more.
Planning this type of content requires research for the information and carefully planning out what information will be text-based and what will be graphic-based. Moreover, it must be planned out so that the graphics alone provide sufficient information – so that it’s a stand-alone infographic.
Graphics are Simple
You don’t need the world’s best graphic designer to do this work. The graphics are fairly simple yet they’re effective. They simply need to communicate the information adequately.
No Need for Finding Images
Another aspect I like about this type of content is you don’t need to find images because you’re creating them. This saves time and money. It’s a lot of work getting permission to use images protected by copyright. Usually you need to contact a good number of image copyright holders until you get someone who agrees to let you use the images with attribution.
Of course you can use stock photos (I use plenty of stock photos), but sometimes stock photo sites don’t have what you need. This is especially true with DIY type of articles.
Best Types of Content to Create with Custom Graphics and Text
In my experience, how-to and DIY articles are best. The reasons are as follows:
1. It’s very hard to get images for quality how-to and DIY articles that teach how to do something.
2. You can create informative how-to and DIY articles without actually doing the activity. Instead, research the steps involved and instead of having to get your own photographs of you doing the activity, create custom graphics that depict the steps involved to complete the project.
3. DIY/how-to are very popular online. This means you can create posts that get a lot of traffic. With the built-in link building mechanism (infographic embedding), you can get a lot of organic traffic.
4. You can leverage your custom images by posting on social media and turn them into videos.
5. Other webmasters are prone to embed how-to/DIY infogrpahics: Because these types of infographics are not promotional, other webmasters are more likely to embed these types of infographics because they actually provide useful information for readers.
How to Create the Hybrid Infographic Text Articles?
Step 1: Come up with a good how-to topic. It’s a mix of search volume and social engagement you notice on similar posts.
Step 2: Research it in-depth. Prepare a detailed outline. Be sure to track all resources you find for proper attribution. I like organizing how-to articles in steps.
Step 3: Plan out your custom graphics. You must know what each graphic will depict. Plan these as a whole too. In other words, plan out the graphics so when they’re put together as one infographic, it makes sense to readers.
Step 4: Put it all together – upload your graphics and input the detailed text in between the graphics.
Step 5: Don’t forget to place the infogrpahic in its entirety at the bottom of your site with an embed code and text encouraging webmasters to publish the infographic.
Step 6: Promote your infographic. FYI, I simply upload to Visual.ly and email other bloggers in the industry offering the infographic for use on their site. I find personally reaching out gets a better response.
Step 7: Consider turning your creation into a how-to video and publishing it on YouTube.
Your first effort will probably take a long time. However, as you do more and more of them, you’ll streamline the process.
How Much Do These Cost?
I outsource mine because I don’t do graphic design and I have writers for my sites. Generally, the cost is about $400 to $600. If you can do any part of it yourself, the cost will be less. Unfortunately I don’t know what the Fix.com’s cost per article/infographic is.
Sample Infographic by Fix.com
Be sure to visit the actual Fix.com site to see how they incorporate text into the infographics.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.