The Blogger Network Review
- Reporting Data
- Customer Support
- Ad Quality
* Monumetric is a very high performing ad network for me. It generates a few hundred per day of purely incremental revenue for my site... revenue I wouldn't otherwise have without cannibalizing my other ad revenue. Accordingly, I give it a very high "Revenue" rating.
The reporting dashboard is pretty cool and informative but their biggest problem is the reporting delay. Often reporting is behind 1 to 2 days, which is inconvenient.
Nevertheless I think any website monetizing with display ads should try Monumetric to monetize those low-revenue ad locations since it pays on a PPV basis.
Ease-of-Use: Unfortunately the dashboard doesn't provide ad tags. You must have them generated by your rep. I tend to like self-serve, but I will say the customer support is amazingly fast and cheerful.
Ad Quality: once in a while an ad won't display in its designated spot, but this is rare. Other than that the ads are top notch and aren't spammy at all (at least the ads I see on my sites).
– IMPORTANT Monumetric Update September 1, 2016 –
On August 11, 2016 Monumetric included me in an Alpha “enhanced” publisher program. The revenue results were nothing short of spectacular. Check out the massive bump in revenue:
Before the revenue bump, I was super happy with Monumetric results. Now I’m ecstatic.
The best part…
As of August 31, 2016, Monumetric has rolled out its enhanced publisher revenue program to all publishers. Apply here… you’ll be glad you did
– END OF SEPT. 1/16 UPDATE –
Whenever you can add incremental revenue to your site that doesn’t cannibalize existing ads, you have a winner. That’s what my review of Monumetric is all about.
I’ve spent many hours in my life researching ad networks.
Unfortunately most ad networks don’t deliver. They talk a big talk though which I frequently fall for only to be disappointed.
During one of my research sessions a few months ago I stumbled on an ad network I had never heard of called Monumetric. I kicked back and combed through their site. It didn’t take me long to suspect they were different than many other ad networks.
What is Monumetric?
It’s an ad network that pays out on a PPV basis. It used to be The Blogger Network. They’ve rebranded to Monumetric.
They have video ads, Ed Exchange ads and direct relationships with advertisers. The video ads and direct relationships help them to deliver really good PPV rates for publishers.
One thing that intrigued me immediately was that they paid out on a PPV (pay per view) basis. What this means publishers earn revenue just from the ads displaying. Clicks on the ad is not necessary.
Moreover, you don’t have to have an AdSense account to use Monumetric ads. This is huge if you’ve been banned by AdSense because Monumetric revenue is really good.
What’s so great about PPV based ads?
What I love about PPV ads is that they’re perfect for monetizing areas of a site that don’t typically earn well. For me, that’s the middle sidebar, below the fold and footer.
The Monumetric Difference (a must-watch video)
The thing that sold me to give Monumetric a try was their really cool video that explained how the network manages to achieve above-industry-average CPM. Watch the video on the Monumetric site here.
Proof of Revenue
Here’s a screenshot of my Monumetric revenue trajectory. It’s not bad. The higher it gets, the more excited I get.
Again, the revenue above, while not life-changing, is purely incremental. I don’t have Monumetric ads in premium spots; instead they’re in the middle of my sidebar and footer.
Implementing Monumetric Ads on Your Website
It’s pretty simple.
Once you sign up and are approved, your rep will ask you how many of each ad size you’d like to have. Your rep will get the tags to you within one to two business days.
Once you have the ad tags it’s simply a matter of placing the ad tag code where you’d like the ads to appear.
Video Ads Included
I’ve tested some video ads over the last year mostly with disappointing results.
However, Monumetric is the first ad network that’s offered a great video ad solution.
Monumetric offers silent video ads in the 300 x 250 px ad units. Hence I use mostly 300×250 units on my site because the video ads pay out well.
The videos show up quickly and are silent so they don’t scare visitors. I think you know what I’m talking about when I say scare.
I’ve been to many sites with my computer volume turned up only to have some obnoxious video ad start blaring automatically. I hate that. Fortunately Monumetric video ads are silent, yet they still attract visitors’ attention because it’s video.
Very recently, Monumetric started using header bidding for their ad networks which apparently speeds up bidding and increases competition/revenue for each ad spot. I used Monumetric before header bidding and have noticed a nice increase in revenue.
Main Benefits of Monumetric
- PPV: The ad units pay out on a pay per view basis which makes them perfect for monetizing low revenue ad locations.
- Use Many Units: While I restrict the number of ad units to 5 per page, I could have more on my site if I wanted to.
- Video ads: The network includes video ads which helps increase revenue.
- Amazing incremental income: By placing these units below the fold, in the sidebar and footer, you can add some nice incremental revenue to your site without hurting revenue from your higher earning ad networks which are Ezoic (Ezoic review), AdSense and Media.net for me.
- Monumetric is a true AdSense alternative: Given the RPM Monumetric can generate, it’s a true AdSense alternative. I earn higher RPMs on one site with Monumetric than AdSense. If you lost your AdSense account, it’s imperative to give Monumetric a try. BUT, if you’re using AdSense, you can get more ads on your site by ALSO using Monumetric.
Can you use Monumetric ads in addition to AdSense, Ezoic and/or Media.net ads?
I do. Monumetric and I agree to minimize the number of Ad Exchange ads that appear though because I already have 5 Ad Exchange ads appearing on my site via Ezoic plus 3 Media.net (Media.net review) ads.
However, as of late August, Monumetric will offer exclusive arrangements with select publishers. What this means is if a publisher agrees to only display Monumetric ads, Monumetric may guarantee a minimum RPM. While I haven’t taken them up on this offer, I think it could be a very good option for some publishers. Note, you are not obligated to only show Monumetric ads.
Do you need an AdSense account to use Monumetric ads?
No. This is a huge benefit of Monumetric. Monumetric revenue is high enough that’s it’s a viable AdSense alternative. Read our full list of AdSense alternatives here.
I have 2 issues where I think Monumetric could be improved.
1. Reporting delay: The reporting data is pretty good, but there’s usually a 1 to 2 day delay. I’d love to have real time reporting or at the very least reliable next-day reporting.
2. No self-serve ad tags: I’d love to be able to create my own ad tags instead of having to rely on a rep to generate tags for me. While reps get back to me quickly. self-serve is faster.
I’ve tried many ad networks in an effort to squeeze very single nickel from my site.
Most ad networks are a bust.
However, I’m glad I gave Monumetric a shot. Being able to crank out an additional $75 to $100 per day in incremental revenue is fantastic.
I strongly recommend any website that monetizes with ads to give this ad network a shot.
What do you think? Leave a comment!