Monumetric is an excellent ad network with fast-loading ads, multiple sticky unit options, header bidding and excellent customer service. They’re now my highest earning ad network.
The reporting dashboard is pretty cool and informative but their biggest problem is the reporting delay. Often reporting is behind 1 to 2 days, which is inconvenient.
Nevertheless I think any website monetizing with display ads should try Monumetric to monetize those low-revenue ad locations since it pays on a PPV basis.
Ease-of-Use: It’s easy to place ad tags on your site or let Momumetric place the ad units.
Ad Quality: The ads load fast and perform well. The technology is excellent.
Updated January 21, 2019
Here’s the latest update. I also updated information throughout this entire Monumetric review.
Monumetric is now my highest earning ad network for all niche sites. In other words, it’s my #1 ad network. Yes, it earns more than AdSense (a tad more). Yes, I use both Monumetric ad tags and AdSense ad tags on my sites.
My history with Monumetric
I’ve used Monumetric on and off for several years. In the beginning, their units were incremental revenue. I didn’t put them in that many premium placements. As their technology improved, I ramped up their placements in 2016. However, that time having multiple Monumetric ads on my sites slowed down my sites. I removed the ads.
In July 2018, Monumetric reached out to me and told me their ads no longer slowed down sites, that they have some great sticky units and that they were using header bidding technology. I decided to give them a shot again. I started slowly. Results were great. By August 2018 I ramped up their units across my sites and haven’t looked back. They are now my highest earning ad network.
Here are earnings screenshots for 2 of my niche sites for January 2019:
Recent Monumetric developments and improvements
- No longer slowing down websites (this was an issue 2 years ago)
- In-screen sticky (middle of content) and sidebar sticky ads are very big earning ad units.
- Monumetric uses header bidding (increased RPMs very nicely).
All-in-all, I’m very happy with Monumetric. I give their units premium placements across all my niche sites.
Previous Monumetric Update September 1, 2016
On August 11, 2016 Monumetric included me in an Alpha “enhanced” publisher program. The revenue results were nothing short of spectacular. Check out the massive bump in revenue:
Before the revenue bump, I was super happy with Monumetric results. Now I’m ecstatic.
The best part…
As of August 31, 2016, Monumetric has rolled out its enhanced publisher revenue program to all publishers. Apply here… you’ll be glad you did
– END OF SEPT. 1/16 UPDATE –
What is Monumetric?
It’s an ad network that pays out on a PPV basis. It used to be The Blogger Network. They’ve rebranded to Monumetric.
They have video ads, Ed Exchange ads, header bidding and direct relationships with advertisers. The direct relationships, sticky ad units and header bidding enable them to deliver really good PPV rates for publishers.
One thing that intrigued me immediately was that they paid out on a PPV (pay per view) basis. What this means publishers earn revenue just from the ads displaying. Clicks on the ad are not necessary.
Moreover, you don’t have to have an AdSense account to use Monumetric ads. This is huge if you’ve been banned by AdSense because Monumetric revenue is really good.
What’s so great about PPV based ads?
What I love about PPV ads is that they’re perfect for monetizing areas of a site that don’t typically earn well. For me, that’s the middle sidebar, below the fold and footer.
Proof of Revenue
Here’s a screenshot of my Monumetric revenue trajectory. It’s not bad. The higher it gets, the more excited I get.
Again, the revenue above, while not life-changing, is purely incremental. I don’t have Monumetric ads in premium spots; instead they’re in the middle of my sidebar and footer.
Implementing Monumetric Ads on Your Website
It’s pretty simple. There are 2 approaches.
1. Manual placement
Once you sign up and are approved, your rep will ask you how many of each ad size you’d like to have. Your rep will get the tags to you within one to two business days.
Once you have the ad tags it’s simply a matter of placing the ad tag code where you’d like the ads to appear.
2. Let Monumetric do it
You can opt to let Monumetric optimize your ad placements if you like.
I prefer manual placement.
Video Ads Included
I’ve tested some video ads over the last year mostly with disappointing results.
Monumetric is the first ad network that’s offered a great video ad solution for me
Monumetric offers silent video ads in the 300 x 250 px ad units. Hence I use mostly 300×250 units on my site because the video ads pay out well.
The videos show up quickly and are silent so they don’t scare visitors. I think you know what I’m talking about when I say scare.
I’ve been to many sites with my computer volume turned up only to have some obnoxious video ad start blaring automatically. I hate that. Fortunately Monumetric video ads are silent, yet they still attract visitors’ attention because it’s video.
Update January 2019: I don’t use Monumetric’s video ad because I use another video ad that I really like. However, the one I use requires 1 million monthly page views. Therefore, if you don’t have that many page views, I suggest giving Monumetric’s video ad a shot.
Monumetric started using header bidding for their ad networks which apparently speeds up bidding and increases competition/revenue for each ad spot. I used Monumetric before header bidding and have noticed a nice increase in revenue.
This is my favorite offering because they earn so well. Monumetric offers an in-screen sticky unit in the middle of the content as well as sticky sidebar ads. These 2 ads are key to my excellent revenue with Monumetric and I highly recommed you give them a shot. In fact, these 2 units alone make Monumetric worth joining.
Main Benefits of Monumetric
- PPV: The ad units pay out on a pay per view basis which makes them perfect for monetizing low revenue ad locations.
- Sticky units: I really like the in-screen and sidebar sticky units. These units pay very well for me.
- Use Many Units: While I restrict the number of ad units to 5 per page, I could have more on my site if I wanted to.
- Video ads: The network includes video ads which helps increase revenue.
- Amazing incremental income: If you are happy with your current ad networks, Monumetric could add some nice incremental ad revenue with some below-the-fold units. That’s how I started with them and slowly ramped up the number of ad units and placements over time based on their exceptional performance.
- Outstanding customer service: My rep gets back to me always within 24 hours (business hours). She’s super friendly and the entire team is very helpful. They even went so far as to integrate my Unified Ad Marketplace account (Amazon Publishing Services) into my Monumetric ads, which increased demand.
- Ads.txt file provided and updated: Monumetric handles the Ads.txt file and keeps it updated. I’m also able to add custom entries from other ad networks.
Can you use Monumetric ads in addition to AdSense and other ad networks?
Yes, you can. I do. I use AdSense, Monumetric and a video ad on my sites. The combination works great.
However, Monumetric offers exclusive arrangements with select publishers. What this means is if a publisher agrees to only display Monumetric ads, Monumetric may guarantee a minimum RPM. While I haven’t taken them up on this offer, I think it could be a very good option for some publishers. Note, you are not obligated to only show Monumetric ads.
Can you manually place the ad units?
Yes. You can have Monumetric do it or you can do it yourself. I prefer doing it myself because I’ve tested configurations so extensively (with Ezoic) that I know exactly where to put ads for the best revenue.
I have 1 issue where I think Monumetric could be improved.
1. Reporting delay: The reporting data is pretty good, but there’s usually a 1 to 3 day delay. I’d love to have real-time reporting or at the very least reliable next-day reporting.
I’ve tried many ad networks in an effort to squeeze very single nickel from my site.
Most ad networks are a bust.
However, I’m glad I gave Monumetric a shot. Over the years I’ve done very well with Monumetric and now they’re my number one ad network based solely on performance.
I strongly recommend any website that monetizes with ads to give this ad network a shot.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.