Fat Stacks quote from Breaking Bad by Jesse Pinkman

Oops, wrong button

By now you’ve read countless emails from my esteemed blogging colleagues about Google “glitching” out last week raining extra traffic on some sites and obliterating traffic from others.

Many of us email marketers love SEO news because it’s an easy way to blast out another promotional email masked as an “informative email” haha.

Back to Google’s “glitch”.

“Glitch” is a nice way of saying someone at Google royally screwed up. Stronger language applies.

We’ll never know what really happened in the bowels of Google, but I can well imagine some employee accidentally clicked something that sent the search algo into a tailspin.

Maybe they knocked their coffee cup over that hit the BIG SHINY RED BUTTON with the words “CAUTION” underneath. Who knows?

That’s a lot of power for one person to have.

You’d think there would be a checks and balances system in place, kind of like the nukes in the White House (at least according to the movies).

You know, multiple people have to insert some special cards or have their eyes scanned in order to launch.

Google’s “glitch” is both heartening and scary at the same time.

I say scary because some SEO’s may have died from cardiac arrest for all we know.

I don’t mean that as a joke. I’m as irreverent as they come, but I’m not one to joke about other people dying.

SEOs with clients are under enormous pressure. Heck, niche site publishers are also under enormous pressure. I’d be lying if I told you my heart rate doesn’t rapidly increase when I notice significant traffic drops.

Enough of the doom and gloom.

The glitch is heartening because for all the money, advanced tech and brilliant folks working at Google, silly mistakes are made.

Doesn’t that make you feel good today?

Don’t beat yourself up if you screw up.

Google screws up… big time.

Google will screw up again.

You will screw up again.

I will screw up again.

Such is life. Such is blogging.

If you ever screw up publicly, remember, it’s a glitch, not a mistake.



P.S. Google search was restored after a few hours. I missed the entire thing because I don’t check analytics every 3 minutes. I avoided skyrocketing my cortisol and blood pressure because I rarely check analytics. Ignorance is bliss.

1 thought on “Oops, wrong button”

  1. Could it have really been a glitch? Google is one of the richest companies on the planet which employees thousands from data scientists and MIT scholars to teen hacker prodigies recruited from the basements of the world. Personally, I think they were just testing a few things in their algorithm and what happened last week could be a sign of yet another, upcoming core algorithm update…..


Leave a Comment