4 Criteria for How I Choose a Niche for My “Fast-Growth, BIG Profit” Niche Sites

Woman choosing a nicheThe niche selection criteria in this article pertains to what I call my B2C magazine style niche sites that I teach in more detail in this guide and my winning content strategy.

Choosing the right niche to create a $1 Million Website Within 1 Year

Please keep in mind these criteria are based on the methods I use. There are many other types of niches that have huge potential. I’m only setting out what I do and have done.

Watch the Detailed Video

1. Visually-Based Niche

As I explained in my winning content strategy, a key element to my niche site’s rapid popularity and growth stems from it being in a visually-based niche.

What this means is that much of the content can be in the form of images and video. This makes it easy to create popular content. In fact, I think it’s easier to create viral content with images and video than it is with the written word.

2. The Niche Has Wide Appeal

It’s a bit of a balancing act between not going too broad and avoiding going too narrow. My main niche site is fairly broad in that it covers a good number of topics. I did this because I wanted to be able to attract millions of visitors. Since a significant part of my monetization strategy involves display ads, more traffic means more revenue.

That said, all of the content on my site makes sense in that it’s all related.

Therefore, when choosing a niche, do your research to ensure there’s a wide enough audience for serious traffic volume, but reign it in topic-wise so that your audience is somewhat interested in most of what you publish.

How do I research the size of a niche?

I do the following:

My Highest Earning Ad Network

a. Facebook interests audience size

In the Facebook Ad interface, I select United States and then input the niche in the “Interests” field. This will return a potential reach. If it’s in the millions, it’s okay. I prefer in the tens of millions though.

b. Are there Print Magazines, TV Channels and Massive Websites in the Niche?

In my niche, there’s all 3 (TV networks, print magazines and many other popular websites). That means the niche is big and popular. At the very least, you want it big enough to support at least one popular print magazine (the more the better).

You can also check the search volume in the Google Keyword Planner for the seed keyword. If it’s in the millions per month, it’s a pretty big niche. I prefer the first 2 methods for determining whether a niche is large enough.

3. There is Decent Revenue Potential for Display Ads

Display ad revenue is based on a bidding model. Advertisers bid on how much they’re willing to pay per click for an ad. Obviously, some topics and niches will will attract higher bids than others.

While I don’t advocate going for the highest potential revenue per click niche (mostly because they’re pretty dry niches such as law and insurance that don’t do well with social media and paid traffic is prohibitively expensive); I do suggest you select a niche that will pay out $.50 or more per click for people in the USA.

Note: Expect the cost per click revenue-wise to lower from visitors in other countries. Each country will vary.  English speaking countries tend to pay out the most.

4. There are Plenty of Physical and/or Digital Products to Promote as an Affiliate

Another important criterion is the availability of products to promote as an affiliate.  While I generate the lion’s share of my revenue from display ads, each month my affiliate commissions increase bit-by-bit.  My aim is to earn as much from affiliate commissions as display ads.

The diverse revenue streams is good and smart.  It doesn’t matter if it’s digital or physical products.  My niche offers much more physical product promotion opportunities, but other qualified niches offer plenty of digital products to promote.  Both sell and both can earn decent commission revenue.

What else do I consider when choosing a niche?

There is one more criterion.  It’s fairly important.  I set it out in my Advanced guide.  It’s particularly important if you go with a visually-oriented niche that offers huge viral potential.

Fat Stacks quote from Breaking Bad by Jesse Pinkman
My Highest Earning Ad Network

What do you think? Leave a comment!

  • Rick says:

    This is some great content ! It’s actually better detail on choosing a niche than in your authority site blog course. I actually think I choose the wrong niche and may have to reconsider. FYI I think the course is worth it and would recommend it. It’s maybe too adavanced.l for some including me. I’m new to a lot of it most recently coming from app Dev world. Something you might consider is a membership site probably in the form of a forum for the authority course members. Maybe something like an up sell for 6 or 3 months access and then monthly membership.

    • Jon says:

      Hey Rick, thanks for the feedback. I would love to get a membership site going. I’m just so busy with my other niches… but I am research membership software and have the outline for video tutorials. I’ve had a lot of requests for something like a forum which I’m also considering. Again, thanks for the feedback.

  • phil says:

    Dear John:
    Let me tell you first that I admire what you do and your accomplishments.
    This is very good information, generously given free, which I have not found anywhere else. Thank you much
    I would like to be ablefollow (at a large distance) in your footsteps but I am afraid even of starting off on anything (difficult to pick among the many proposal you can find around).
    I am a newbies , I would like you to advise me please on a products of yours which is easy to follow, to copy, and is very hands.on, very explanatory on HOW to do the things, one with which I will be be able to generate around $1,000 a month in a reasonable time.
    Do you think the NICHE SNIPER, or the NICHE TYCOON could be something I should take into consideration, or something simpler.
    Please advise.

    • Jon says:

      Hey Phil,

      Niche Tycoon and Niche Sniper are very different. Niche Tycoon focuses on building large sites monetized primarily with display ads and affiliate offers. Niche Sniper is about working in narrow niches where the visitor value is high and includes email marketing and affiliate offers. Display ads don’t really come into play.

  • Sam says:

    Hi Jon,
    Could you please share details of your niche sites? Would help us understand some examples.


    • Jon says:

      Hey Sam,

      Sorry I don’t do that except for coaching students (the 6 month program).

      • Simon says:

        Hi Jon

        You mention a 6 month course.

        I just brought your Niche Tycoon course this week and have already started but would love to hear more of your personal coaching program.


        • Jon says:

          Hey Simon,

          I rolled out a one-on-one coaching course about 6 weeks ago. Doors are closed now, but I may launch again later in the year. If you’re on my email list I’ll let you know if/when the doors open again. Thanks for asking.

  • >