Fat Stacks quote from Breaking Bad by Jesse Pinkman

My Lasso Plugin Review – Is this Amazon affiliate plugin worth the cost?

Discover this easy-to-use Amazon affiliate plugin. Actually, it's not just for Amazon. You can promote anything which is a big reason I tried. Read my full review here.

Oh no, not yet another Amazon affiliate plugin.  A review no less.  Please say it isn’t so.

I’m afraid it’s so.

Lasso is a lesser-known affiliate plugin.  Probably because it’s priced way too high.  Despite it’s terrible pricing I use it on several niche sites (including Fat Stacks) because I like and I have sufficient traffic to justify the cost.

What is Lasso?

While it’s an Amazon affiliate plugin, it’s actually a plugin that you can use to promote any merchant or URL for that matter.  The fact it’s so versatile is why I use it.  That, and it looks great.

In a nutshell it creates product promotion boxes.

Check it out.  The following is a promotion box created with Lasso (promoting Lasso of course):

Top Pick #1

This box is made with Lasso. Looks great, doesn't it?

I love, love, love Lasso. I deploy it on several niche sites as well as Fat Stacks. While it's awesome for Amazon, you can use it for any affiliate link, internal link - wherever you want to send traffic.

Looks good, doesn’t it?

Here’s my review.


I love that I don’t have to design anything from scratch, yet I can tweak a few design elements such as the template and colors.  Beyond that my hands are tied which is good so that I don’t end up wasting time designing something.

The templates look great.  Tweaking them doesn’t take long.

Here are the various templates you can choose from:







Grid Display

You can also group your boxes to create a grid display as follows:

Lasso product grid display

Which template do I use most?

I like Cactus the most and that’s what I use across all my niche sites.  Note, I have not tested them for conversion.


I really appreciate how good these product boxes look on mobile.

Template design customization

Here’s the display setting interface where you can customize the design (colors and some text defaults only):

Lasso design customization options

How to create a product promo box with Lasso

It’s very simple. Go to the Lasso Dashboard.

Click “Add New URL” button in the top right.

Insert the URL you wish to link to.  If it’s an affiliate promotion, be sure to insert your affiliate link.

Fill in the fields.  If non-Amazon promo, upload an image.

Here’s a screenshot of the product promo box creation screen.

Product promotion box creation screen Lasso

Amazon Promotion Features

Before you create any Amazon product boxes, be sure to input your Amazon credentials such as tracking ID, Access Key ID and Secret Key in the Settings as follows:

Amazon affiliate credentials input screen Lasso

As you can see Lasso incorporates Amazon’s API so that product images, pricing and Prime stamp can be displayed in the boxes.

This is great if you promote Amazon and want to stay compliant.

To pull this data into the boxes, when you create a new box by clicking the “Add New URL” button, you simply insert your Amazon affiliate link and it’ll pull the info including the image automatically.

All in all, you can create product boxes fairly fast.

Here’s an example of a Lasso box promoting a product on Amazon:

My Pick
KOLLIEE Mesh Office Chair

Great inexpensive office desk chair with mesh back. It comes with wheels so you can zoom around your office back and forth to the coffee maker. It's a fun chair for working in.

10/20/2020 01:54 pm UTC

But… not just Amazon

This is a big reason I use Lasso and that’s because I can promote any merchant or other URLs on my sites with these boxes.  This makes it very versatile.

Note that for non-Amazon products that you need to upload whatever image you want into the box.

For example, the promo box at the top of this post promotes Lasso which isn’t sold on Amazon.

How could this plugin be improved?

While I like it, it’s not perfect. Here’s what I wish it could do.

Create duplicates:  I’d love it if there was an option to create a duplicate of an existing box to further speed up box creation.  Sadly, it doesn’t.

Be able to create boxes in the WP visual editor:  You have to go into the Lasso dashboard to create product boxes.  It would be way better if you could create them while writing/creating a new post.  I find having to go into the Lasso dashboard a big time suck.

Pricing: The pricing is horrendous. I told Lasso this.  My beef is that there are not multi-site license options.  You have to pay $19 per month for each site.  Most plugins of this nature offer 5-site, 10-site and unlimited-site packages.  I’m currently using this on 6 sites so it’s costing me a whopping $120 per month.  I hope to use it on more sites so it’s going to get costly.


Do display ads get inserted in the product promo boxes?

If you program ads to show up in certain parts of your content such as after X paragraph, ads may be inserted in these boxes. It’s not ideal, but there’s no way around it.

Even on my sites with AdThrive, ads get inserted.  C’est la vie.

But, the ads don’t get squeezed in a column.  They are centered in the box.  Not perfect, but better than messing up one column of a box – that looks terrible.

Can you create boxes with no images?

No, you need an image or you get an image placeholder displaying which looks terrible.

Does Lasso create product tables?

No, it doesn’t.  It creates grids but not tables.

How are Lasso product boxes displayed in content?

It uses shortcodes. When you create and save a new product box, it generates a shortcode.

Can you display Lasso product boxes sitewide via ad plugins like Ad Inserter?

Yes, you can. I do this on some sites.  It’s very effective.


Lasso Affiliate Plugin Ratings
  • Design Quality
  • Ease-of-Use
  • Features and Versatility
  • Pricing

Overall, despite my complaints, I like this affiliate plugin.  I like how simple it is, the attractive designs and how versatile it is with respect to being able to promote any URL.

Top Pick #1

This box is made with Lasso. Looks great, doesn't it?

I love, love, love Lasso. I deploy it on several niche sites as well as Fat Stacks. While it's awesome for Amazon, you can use it for any affiliate link, internal link - wherever you want to send traffic.

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