3 thoughts on “What are Shoulder Niches?”

  1. Hey Jon, would love your opinion. I have a fishing website, focused on where-to and how-to content, maybe adding in some buyer intent content with gear reviews at some point (not super excited about marketing content but that’s a topic for another day). My question is, do you think it’s too far of a reach to add a shoulder niche/major category with recipes for how to cook the catch, focusing on the same fish types covered in the other articles? Maybe a little on cleaning/filleting, etc., as well. Thoughts?

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