What’s a Good Pinterest Click Through Rate (CTR)? We CRUNCHED the Data

All the Pinterest impressions in the world are good for nothing unless you get clicks to your site.

Put another way, it’s better to have fewer impressions and more clicks than the alternative.

You don’t make money on Pinterest.

You make money on your site.

And us bloggers aren’t on Pinterest because it’s fun (maybe some bloggers are, but not me).  We’re there because we want traffic.

But, without Pinterest impressions, you don’t get clicks.

How many clicks should you get for every 1,000 Pinterest monthly viewers?

For my biggest niche site, I get a nearly 1% CTR (.91% to be precise).  That means for every 1,000 viewers on Pinterest, I get 9 clicks to my site.

While this sounds low, it’s actually quite high compared to many other Pinterest accounts.  I don’t have the highest CTR, but it’s not bad.

Pinterest CTR Data

When I first calculated my Pinterest CTR, I thought it was bad.  So, I wanted to see just how bad it was relative to other sites.  I started collecting Pinterest CTR data from many other established niche sites and Pinterest accounts.  I targeted Pinterest accounts with 2.5 million to 10 million monthly Pinterest impressions (roughly the same size as mine).

Not only did I learn my Pinterest CTR is pretty good, but the data turned into a good blog post.

Below I set out the Pinterest CTR data for a number of niche sites from a variety of Pinterest-friendly niches.

My Niche Site

• 9.1M monthly Pinterest viewers (last 30 days)
• Visits to Site (last 30 days): 578,355
• Pinterest Traffic (last 30 days): 82,806

Pinterest CTR= .91%

=> Click here to learn more about how I get an above average Pinterest CTR (totalling more than 80,000 monthly website visits).

Food Niche Site

• 5.1M monthly Pinterest viewers
• Monthly Visits to Site: 13,333
• % of Pinterest Traffic: 86.42%= 11,523

Pinterest CTR= 0.22%

Travel Niche Site

• 3.9M monthly Pinterest viewers
• Monthly Visits to Site: 18,003
• % of Pinterest Traffic: 47.06%= 8,472

Pinterest CTR= 0.22%

Quotes Site

• 5.9M monthly Pinterest viewers
• Monthly Visits to Site: 1,106
• % of Pinterest Traffic: 100%

Pinterest CTR= 0.02%

Animals Niche Site

• 4M monthly Pinterest viewers
• Monthly Visits to Site: 2184
• % of Pinterest Traffic: 100%

Pinterest CTR= 0.05%

Health Niche Site

• 5.9M monthly Pinterest viewers
• Monthly Visits to Site: 1,045,148
• % of Pinterest Traffic: 2.73%= 28,532

Pinterest CTR= 0.5%

Wedding Niche Site

• 9.7M monthly Pinterest viewers
• Monthly Visits to Site: 48,365
• % of Pinterest Traffic: 47.82%= 23,128

Pinterest CTR= 0.24%

DIY Site

• 8.2M monthly Pinterest viewers
• Monthly Visits to Site: 17,508
• % of Pinterest Traffic: 44.79%= 7,841

Pinterest CTR= 0.1%

Humor Niche Site

• 6.4M monthly Pinterest viewers
• Monthly Visits to Site: 2,153,664
• % of Pinterest Traffic: 3.12%= 67,194

Pinterest CTR= 1.05%

Entertainment Niche Site

• 5.5M monthly Pinterest viewers
• Monthly Visits to Site: 2,603,299
• % of Pinterest Traffic: 1.04%= 27,074

Pinterest CTR= 0.005%

Art Niche Site

• 4.2M monthly Pinterest viewers
• Monthly Visits to Site: 18,059
• % of Pinterest Traffic: 90.76%= 16,390

Pinterest CTR= 0.4%

Architecture Niche Site

• 4.8M monthly Pinterest viewers
• Monthly Visits to Site: 11,385
• % of Pinterest Traffic: 73.94%= 8,418

Pinterest CTR= 0.2%

Kids Niche Site

• 7.6M monthly Pinterest viewers
• Monthly Visits to Site: 23,078
• % of Pinterest Traffic: 25.57%= 5,901

Pinterest CTR= 0.08%

Gardening Niche Site

• 5.5M monthly Pinterest viewers
• Monthly Visits to Site: 77,029
• % of Pinterest Traffic: 41.02%= 31,597

Pinterest CTR= 0.6%

Tattoo Niche Site

• 6M monthly Pinterest viewers
• Monthly Visits to Site: 7,121
• % of Pinterest Traffic: 94.14%= 6,703

Pinterest CTR= 0.1%

Tech Niche Site

• 4.3M monthly Pinterest viewers
• Monthly Visits to Site: 312,852
• % of Pinterest Traffic: 2.24%= 7,007

Pinterest CTR= 0.16%

Celebrity Niche Site

• 7.8M monthly Pinterest viewers
• Monthly Visits to Site: 8,314
• % of Pinterest Traffic: 44.85%= 3,729

Pinterest CTR= 0.05%

Party Niche Site

• 6.9M monthly Pinterest viewers
• Monthly Visits to Site: 5,151
• % of Pinterest Traffic: 95.94%= 4,941

Pinterest CTR= 0.07%

History Niche Site

• 2.5M monthly Pinterest viewers
• Monthly Visits to Site: 673,192
• % of Pinterest Traffic: 1.78%= 11,982

Pinterest CTR= 0.48%

Beauty Niche Site

• 5.9M monthly Pinterest viewers
• Monthly Visits to Site: 3533
• % of Pinterest Traffic: 98.12%= 3,466

Pinterest CTR= 0.058%

Average Pinterest CTR

The average and median Pinterest CTR from the above 20 niche sites are as follows:

• Average CTR: .28%
• Median CTR: .18%

=> Click here to learn more about how I get an above average Pinterest CTR (totalling more than 80,000 monthly website visits).

How did we collect this data?

This is important.  The above data other than my niche site, is based on SimilarWeb traffic data, which is not 100% accurate (but it’s the best we have).

What we did was as follows:

Obtained Pinterest viewer volume from Pinterest.  Pinterest displays this for each account so those numbers are reliable.

Obtained total website traffic for the last 30 days in Similarweb.com

Apply % of Pinterest traffic as reported in Similarweb.com to total traffic for the last 30 days to determine the amount of traffic to each website from Pinterest.

Divide that Pinterest traffic amount by total Pinterest monthly viewers.  This is the approximate Pinterest CTR.

Why don’t we include the individual niche sites and Pinterest Accounts?

I considering doing so, but unless absolutely necessary, I don’t care to “out” or reveal other niche sites when used for illustrative purposes unless I have their express permission (which I didn’t seek).  I’m a Joe-Blow niche site blogger and would appreciate the same courtesy.

Disclaimers:

We relied on a lot of data from Similarweb.com which is not 100% accurate, so please keep this in mind when reading the above information.

The above analysis is based on only 20 niche sites and Pinterest accounts.  This is a very small data set.  It’s not a sufficient data set to conclude the average and median Pinterest CTR numbers would be the same across all Pinterest Business accounts.