What did I do in May?
I focused on my newest site which is site 11 below. I enjoy rolling up my sleeves and figuring out a plan and then creating the workflow for new sites. It was a good month.
For the 100+ hours I put into it, I earned a goose egg. That site earned nothing but that’s not surprising because there’s no monetization. I’ll wait until there’s some level of steady traffic before I put on AdThrive ads.
That’s how these things go though. One must put in a huge amount of work upfront in the hopes it pays off in the long run.
Niche site 11 offers different formats than my other sites so I spent plenty of time tinkering with layouts and some tech needed to make it work. I’ve also launched a YouTube channel, Facebook page and Pinterest account for this site. I’ve found some great gig providers on Fiverr for video production.
I have high hopes for this site but then I always do being a glass-half-full type of guy.
To help with growing niche site 11, I hired a VA which bumped up my VA expense. It’s a somewhat labor-intensive site so I’m grateful for the help.
I have to say that site 9 is proving a modest disappointment at this point. It’s been in a plateau for many months. It’s earning nicely but it’s stuck. I’m adding a lot of content weekly but nothing is moving the needle so far. I’m not giving up because I’m confident the plateau will end but I was hoping for more traffic and revenue by now.
What I don’t include in income reports
Just a reminder that the following does NOT include revenue or expenses from Fat Stacks. I keep Fat Stacks out of these reports because it’s more of a metablog rather than a niche site or portfolio site.
Missing sites below were sold. All figures are in USD.
- Niche Site 1: $114,567
- Niche Site 3: $353
- Niche Site 8 (Cyclebaron.com): $115
- Niche Site 9 : $3,101
- Niche Site 10: $379
- Niche Site 11: $0 (just launched in March 2021 – aged domain experiment – obtained from Odys Global)
Total Revenue from 5 sites: $118,515
You can read about all niche sites here.
The lion’s share of revenue is from display ads.
- Rocket.net hosting (not to be confused with WP Rocket caching plugin): $935
- Bluehost hosting (for cyclebaron.com): $5
- VAs: $5,800
- Loom: $10
- Zamzar: $9
- Ahrefs: $179
- Shutterstock photos: $600
- Quickbooks: $10
- Jotform: $40
- Tailwind: $120
- MarketMuse: $1,000
- MeetEdgar: $50
- Grammarly: $45
- Canva: $48
- Skyscraper link building service with Niche Website Builders for Site 9: $2,000
- Buzzsprout: $12 (this is the podcast hosting platform I use for niche site 1 podcast).
- Adobe Spark: $20
- Answerthepublic.com: $99
- Astra Pro: $47
- WP Rocket caching plugin: $199
- ConvertKit: $48
- Screenmeter: $10
- Onlinejobs.ph: $69
FYI, I also incurred a Trademark application expense in the amount of $579 using the Plug and Law trademark application service (enjoyed 30% discount with FATSTACKS coupon which expires Fri. June 5, 2021). This was for Fat Stacks so I’m not including it as an expense … I only tally up niche sites here (not Fat Stacks).
Total expenses for niche sites: $11,355
Net Income: $107,070
Content investment: $19,911
I also purchased $230 worth of products for product reviews (smartwatches).
Also, $4,010 of the content investment is for content management services (via WriterAccess and in-house).
Content is distributed across 5 niche blogs.
Net income after content investment: $87,159
I explain here why I extract content costs from expenses.
If you’re interested in learning what I do in detail, grab my entire bundle of courses here.
Since the lion’s share of revenue is from AdThrive, I’ll just include two AdThrive screenshots.
Niche Site 1:
Niche site 9:
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.