What did I do in May?
I focused on my newest site which is site 11 below. I enjoy rolling up my sleeves and figuring out a plan and then creating the workflow for new sites. It was a good month.
For the 100+ hours I put into it, I earned a goose egg. That site earned nothing but that’s not surprising because there’s no monetization. I’ll wait until there’s some level of steady traffic before I put on AdThrive ads.
That’s how these things go though. One must put in a huge amount of work upfront in the hopes it pays off in the long run.
Niche site 11 offers different formats than my other sites so I spent plenty of time tinkering with layouts and some tech needed to make it work. I’ve also launched a YouTube channel, Facebook page and Pinterest account for this site. I’ve found some great gig providers on Fiverr for video production.
I have high hopes for this site but then I always do being a glass-half-full type of guy.
To help with growing niche site 11, I hired a VA which bumped up my VA expense. It’s a somewhat labor-intensive site so I’m grateful for the help.
I have to say that site 9 is proving a modest disappointment at this point. It’s been in a plateau for many months. It’s earning nicely but it’s stuck. I’m adding a lot of content weekly but nothing is moving the needle so far. I’m not giving up because I’m confident the plateau will end but I was hoping for more traffic and revenue by now.
What I don’t include in income reports
Just a reminder that the following does NOT include revenue or expenses from Fat Stacks. I keep Fat Stacks out of these reports because it’s more of a metablog rather than a niche site or portfolio site.
Missing sites below were sold. All figures are in USD.
- Niche Site 1: $114,567
- Niche Site 3: $353
- Niche Site 8 (Cyclebaron.com): $115
- Niche Site 9 : $3,101
- Niche Site 10: $379
- Niche Site 11: $0 (just launched in March 2021 – aged domain experiment – obtained from Odys Global)
Total Revenue from 5 sites: $118,515
You can read about all niche sites here.
The lion’s share of revenue is from display ads.
- Rocket.net hosting (not to be confused with WP Rocket caching plugin): $935
- Bluehost hosting (for cyclebaron.com): $5
- VAs: $5,800
- Loom: $10
- Zamzar: $9
- Ahrefs: $179
- Shutterstock photos: $600
- Quickbooks: $10
- Jotform: $40
- Tailwind: $120
- MarketMuse: $1,000
- MeetEdgar: $50
- Grammarly: $45
- Canva: $48
- Skyscraper link building service with Niche Website Builders for Site 9: $2,000
- Buzzsprout: $12 (this is the podcast hosting platform I use for niche site 1 podcast).
- Adobe Spark: $20
- Answerthepublic.com: $99
- Astra Pro: $47
- WP Rocket caching plugin: $199
- ConvertKit: $48
- Screenmeter: $10
- Onlinejobs.ph: $69
FYI, I also incurred a Trademark application expense in the amount of $579 using the Plug and Law trademark application service (enjoyed 30% discount with FATSTACKS coupon which expires Fri. June 5, 2021). This was for Fat Stacks so I’m not including it as an expense … I only tally up niche sites here (not Fat Stacks).
Total expenses for niche sites: $11,355
Net Income: $107,070
Content investment: $19,911
I also purchased $230 worth of products for product reviews (smartwatches).
Also, $4,010 of the content investment is for content management services (via WriterAccess and in-house).
Content is distributed across 5 niche blogs.
Net income after content investment: $87,159
I explain here why I extract content costs from expenses.
If you’re interested in learning what I do in detail, grab my entire bundle of courses here.
Since the lion’s share of revenue is from AdThrive, I’ll just include two AdThrive screenshots.
Niche Site 1:
Niche site 9:
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.