I get many good ideas for articles and clusters from my non-work life.
Whether it’s surfing online for leisure, things I do, or the stuff I buy and use.
For example, I’m switching to a new coffee brand this week.
Yeah, weighty stuff.
I buy coffee via Amazon subscription. That way I never run out.
It’s a lesser known brand.
Ahrefs reports a whopping 20 searches per month for the review keyword.
The only reviews are customer reviews on ecomm sites.
My guess is I’ll rank on page one of Google within days. It’s a big gaping hole in search. These are the best opportunities.
I don’t normally like writing reviews but for stuff I use and enjoy, they’re pretty fun.
With a little luck I’ll show up on page one for the actual brand which has a 0 keyword difficulty and 450 monthly searches.
I’m going to invest 45 minutes of my life into taking a few pics and writing a review.
It won’t make a fortune.
But it will get traffic and earn.
It will only take me 45 minutes to write and publish.
It will help people looking for reviews on the product. After all, switching coffee brands is a big deal.
It costs $9.99 and is sold on Amazon. If I sell one I’ll earn $.30.
It’s not the affiliate revenue I’m gunning for.
It’s the ad revenue that will pay off.
It’s also the potential for inbound links because it’ll be the best review on the topic and probably will remain so because there’s not enough money for other sites to write about it.
You can do the same.
Here’s what you do.
Rummage your house/shop/office/vehicle/yard looking for any random things applicable to your niche.
Specifically look for low cost stuff. No affiliate program needed. Just look for your regular daily use stuff.
Write a review.
Staplers, glassware, dog bed, t-shirts, coasters, soccer cleats, spectacles, storage containers, hats, etc.
The more obscure the brand, the better.
The lower the cost the better because other affiliates won’t bother.
Ahrefs might report 0-10 search. That’s good.
Write a review. Take a few photos.
You could do stuff like this all day long.
A few short years ago I wrote and published 8 to 10 hours per day, 5 hours per week.
I could punch out 4+ of these a day.
This is a very good starting strategy.
My sites rank for more competitive keywords yet I still publish this low hanging fruit stuff.
This type of stuff is perfect for newer sites. Get trickles of traffic flowing.
What random, insignificant stuff do you have that fits your niche?
I bet it’s more than you think.
If not that much, buy some. There’s all kinds of stuff you can buy under $20 for any niche.
Have you had your eye on that fancy $20 stapler? Now’s the time to get it.
A lot of these products are cross-niche products.
Staplers = parenting, business, construction, crafting.
Storage baggies = food, home, parenting, travel.
Coffee = food, recipes, business, travel… you can angle coffee to fit many niches… it’s a daily staple for millions of people.
For a lot of this stuff you could probably tack on a “10 fun uses for X” article. Be creative. Have fun.
Surely you could come up with 10 different uses for a dog bed.
20 uses for a stapler.
30 uses for storage baggies.
How else can you milk a $20 stapler buy?
You need staples, right? There’s another product.
What about when you staple your finger? You need to remove it. They have a product for that… staple removers. Another product.
More articles: stapler safety. Storage. Alternatives. Brands. History of staplers (create a cool Gutenberg timeline article).
Look at that. One $20 stapler turns into a full-blown cluster that will earn dividends for a long time.
Hire a writer and give them the $20 to buy the stapler.
And to think this is a viable business. It still blows my mind.