Table of Contents
- What is schema generation?
- Content Timeline
- Section block
- Honourable mentions
- Google Maps
- Use cases
- So, building a corporate website?
Ultimate Addons for Gutenberg is pretty regularly used around here.
We definitely don’t use it solo. It’s not the ultimate block package.
It seems every Gutenberg block plugin has its weaknesses and strengths. We use WP Stackable for their amazing button and PostX for its great post grid block, for example.
Now, like I said, we use Ultimate Addons for Gutenberg’s new blocks pretty regularly.
It’s simple. Their schema generation is amazing and a quick fix.
What is schema generation?
If you remember what it’s like applying for a job… well… generating a schema is similar.
Big companies often require you to go through their automated HR screener. You type in your name, addresses and then list out your previous roles through a website.
It’s very boring and tedious. Why can’t they just view my resume?
The answer is because the cards are in their favour. They have too many cards and won’t even notice losing one card.
Google is similar. We’re trying to get Google’s attention and therefore we have to do it their way (and deal with their whims).
One way we can do this is to ensure that we append some code that Google understands.
You can do this manually. Or use an online JSON-LD generator. Or… even better… have Ultimate Addons for Gutenberg do it for you.
I remember the bad old days where I had to use a JSON LD generator and then put the data into a plugin which can inject it into the <head> portion of the website’s code.
These days, it’s much more streamlined.
I just have to add the FAQ Schema block from Ultimate Addons for Gutenberg.
But watch out — by default schema generation isn’t enabled, so always remember to enable this before you publish.
And just like the other Gutenberg plugin, you can modify the styling of this block.
For example, you could have your FAQ questions in cards or they could be accordion style.
You could also slap some paint on them.
We used to use this but it had some conflict with another plugin and so we scrapped it.
Basically, we were seeing weird layout clashes.
Nonetheless, it’s still good to mention.
The Review Schema took a while to figure out. It’s not immediately intuitive.
Immediately after you insert the block, it’ll advise you that you’ll need to enter quite a few fields.
You can write the title, review description, review author and summary of the review in the Gutenberg editor itself, but a lot of the rest of the work has to be done in the sidebar.
Here’s where it gets confusing.
If you want to give stars to your review, it’s not immediately obvious.
You’d think that you can assign the stars directly in the Gutenberg editor but you can’t.
You’d have to go to the sidebar and enable “show ratings.”
Thereafter, you can enter one or more features (such as “speed” or “cost”) and the Review Schema will give you an average of the stars for the final score.
This Gutenberg block also asks for data such as SKU which you can ignore, but when I first used this block, I was worried that I needed to enter it in.
How to Schema
Similar to the FAQ Schema, Ultimate Addons for Gutenberg has a How To Schema block that automatically configures your content so that Google can parse the data properly and give you the chance to get a place in the sweet, sweet search engine feature box.\
Got a great story to tell chronologically?
The Content Timeline block is pretty useful for this.
It allows you to create a vertical timeline with a date, heading and description.
So, if you are a history buff this is actually pretty useful and it’s an innovation that’s not seen in the Gutenberg plugins that I have tested.
Most websites have a contact page and in the bad old days, you’d have to create your form in a separate plugin and then add it in as a shortcode.
With Ultimate Addons for Gutenberg’s Forms block, you can create contact forms, suggestion forms and newsletter signups.
The first two are simple. These entries get sent to your email and that’s it.
The newsletter signup is something I don’t understand. It doesn’t connect to Constant Connect or Mailchimp. Instead, you get a name and email which you then add to your email newsletter service.
If I used Mailchimp, I’d be asking… why not just embed Mailchimp’s own sign up form?
Let’s say you want to make snazzy websites with hero images and full-width sections.
The Section block comes in handy in these cases because you can rein in your content from going edge to edge.
It works like this: if you want a page’s content to be full-width, you’d have to change the template to a full-width one. Then, all content is stretched from edge to edge.
But that’s not ideal because each sentence should be kept to about 52 characters. On a 1080p screen, that’s over a hundred characters on one line.
You can customize the width of the Section block by defining how many pixels you’d like it to be.
If the specified width is larger than the screen (say, on mobile), Ultimate Addons will just leave the width at 100%.
Other customization options include spacing, background and border.
I don’t have much to say about these blocks but I feel that they provide
The default WordPress search tool works.
But Ultimate Addon’s is better because you can modify the colours of the search bar and search icon.
Now that’s an easy way to get Google Maps onto your website!
It’s quite a minor detail as you could probably just copy Google’s embed code.
But gee, this makes it so much easier.
You plonk the Google Map block in and then type your address into the address field and boom! You have your Google Maps block.
The previous portions are really just mini reviews of disparate blocks.
How can we tie it all together to enhance our corporate website, training landing page or blog?
Ultimate Addons for Gutenberg really helps by creating SEO friendly web pages.
I’ve explored the various blocks that can help you with this above so I won’t go into detail here.
Just know that this tool can help you in your journey of ranking.
Creating a funnel
I’ve seen a million training ads on Facebook and they all seem to follow a certain pattern.
- Promise you that their training can do something
- “Click on the link below to get free stuff”
- Get your email
Usually between steps two and three, you’ll see a snazzy page. Certain UAG blocks can help you enhance your page:
- Forms to build a contact form
- Call to action buttons
- Block quotes to share testimonials
Enhancing your blog
WordPress is a good blogging platform out of the box.
I mean, it’s what it was originally designed for. It was a key competitor to Blogger.com back then.
Here are some pretty good blocks that can be used to increase the traffic and engagement of your blog:
- Social Share block helps make it easy for people to share your posts
- Schema generation for SEO ranking
- Post Grid/Post Carousel for easy, automated internal linking
So, building a corporate website?
If you go on Ultimate Addons for Gutenberg’s web page and see its portfolio of WordPress website, you will see a lot of corporate sites.
So, even though we’re here to be bloggers, I’d like to examine how easy it is to build a landing page.
In the past, you’d use a page builder.
However, a lot of it requires you to have the Astra theme installed.
Astra + UAG promises that you’ll never have to use a page builders.
You’ll be able to get by with the different blocks provided by UAG.
I am gonna play around with the Astra theme and let you know what I think. Stay tuned.