Thanks to the September update, traffic and revenue for my biggest niche site dropped costing me about $15K to $20K compared to recent months. It sucks but I know many sites took a worse beating so in the grand scheme of things, I’m darn fortunate.
While my biggest site took a hit and my summer-seasonal sites are dropping, it’s a good reminder that growing a huge site and having multiple sites is an okay strategy. The huge site can sustain a hit and still earn reasonably well. Multiple sites cushion the revenue hit.
Here’s the total niche site revenue and my expenses (does not include content investment). Note that these figures do NOT include Fat Stacks revenue or expenses.
- Revenue: $80,797
- Expenses: $9,919
Content investment: You must join the Fat Stacks course for this information where I break down content investment and return in extensive detail for each site in my portfolio.
Other details about my portfolio? Gotta join the course. That’s where I put all the details.
Mediavine Screenshot
My sites also earn a tad from Amazon and a few bucks from a smattering of affiliate programs so the following isn’t the entire revenue but it’s the lion’s share.
Jon Dykstra is a six figure niche site creator with 10+ years of experience. His willingness to openly share his wins and losses in the email newsletter he publishes has made him a go-to source of guidance and motivation for many. His popular “Niche site profits” course has helped thousands follow his footsteps in creating simple niche sites that earn big.
