Thanks to the September update, traffic and revenue for my biggest niche site dropped costing me about $15K to $20K compared to recent months. It sucks but I know many sites took a worse beating so in the grand scheme of things, I’m darn fortunate.
While my biggest site took a hit and my summer-seasonal sites are dropping, it’s a good reminder that growing a huge site and having multiple sites is an okay strategy. The huge site can sustain a hit and still earn reasonably well. Multiple sites cushion the revenue hit.
Here’s the total niche site revenue and my expenses (does not include content investment). Note that these figures do NOT include Fat Stacks revenue or expenses.
- Revenue: $80,797
- Expenses: $9,919
Content investment: You must join the Fat Stacks course for this information where I break down content investment and return in extensive detail for each site in my portfolio.
Other details about my portfolio? Gotta join the course. That’s where I put all the details.
My sites also earn a tad from Amazon and a few bucks from a smattering of affiliate programs so the following isn’t the entire revenue but it’s the lion’s share.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.