The Lafite Rothschild Wine Approach to Niche Sites (and Blogging)

Chateau Lafite-Rothschild in Medoc, France
Chateau Lafite-Rothschild in Medoc, France

One of the most expensive wine brands in the world is Lafite Rothschild. Bottles routinely sell for thousands of dollars.

Aged bottles of the stuff take up a few slots in the 20 most expensive bottles of wine. One being an 1869 vintage costing $230,000 (don’t drop it).

Wine collectors and folks with more money than they know what to do with buy cases of the stuff as an investment. They stash it in their fancy wine cellars, let it sit and hopefully increase in value.

That is until their teenagers raid the Lafite cellar quaffing back $20K in wine with their friends.

When I was a server in a restaurant during college I knew a guy with family money. He bought a few cases of expensive wine saving them for a special occassion. One night he had a party, got tanked and in the fog of exuberance busted out his prime cases. The party had a frolicking good time chugging the liquid gold. Nobody appreciated it other than it got them drunker which some two-buck Chuck from Trader Joe’s could have done.

Good wine increases in quality as it ages. Its price increases accordingly. Good brands leverage this to make ridiculous profits.

It costs Lafite the same (perhaps a bit more but it can’t be all that much more) to produce a bottle as some no-name winery. Yet Lafite can stash plenty of its bottles and sell them for thousands ten, twenty or thirty years down the road.

Niche sites enjoy the same “aging” effect.

When you start a niche site, regardless how much content you crank out during the first 3 to 6 months, you make squat.

As the content sits, traffic starts coming in as do inbound links and things start to happen. Slowly at first. Painfully slow. Too many folks quit during the aging process.

Around the 12 month mark, if you’ve continually published great content, traffic starts coming in.

Here’s an example of a real-life site shared by a member on the Fat Stacks forum.

  • 0 to 6 months: Published 200 posts.
  • 6 months to 10 months: Published an additional 100 posts.

At the ten-month mark the site was earning around $1,000 per month.

  • 10 to 24 months: Published an additional 100 posts.
  • At the 24 month mark, the site hit $10,000 per month revenue.

Here’s the beauty of the process. It wasn’t the last 100 articles that pushed the site to earning $10K (as of May 2020). It was all that early content that over time aged, grew in authority resulting in big bucks.

Just like aged wine.

Apparently, this site publisher has only published 3 articles in the last month. That’s a pittance compared to their publishing volume during the first 6 months.

Here’s their secret:

  • Target low competition keywords.
  • Publish great content.
  • Interlink te related posts extensively.
  • Sit and wait for Google to do its thing.​

In the meantime, they’re doing this again with other sites.

It’s a winning recipe.

Unlike Lafite, their site had no brand recognition when launched. Instead of needing to age 10 years, it took only 2 years.


They don’t measure productivity by revenue because of its misleading in this business. The reason for this is content is worthless during early days but hyper-valuable 1, 2, 3 years down the road.

Just like good wine.

Their number one metric is how many words of content they publish each month. They know that content will drive revenue in the long run. As long as they publish, revenue will grow in due course.

During May this person published 66,663 words of content totaling 45 articles. That’s 1.5 articles per day averaging 1,481 words per article. Those 66K words will grow in value over time. Yes, apparently they write it all. Impressive.

One final component of the process is interlinking the hyper-relevant articles on the site creating topic clusters.

When you get to these content volumes, interlinking becomes tedious.

That’s where Link Whisper can help. It dramatically speeds up interlinking on the fly and for existing content.

=> Get Link Whisper here.

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