Check out the following two pictures:
Same image but they look somewhat different.
That’s with my very limited image editing skills in Canva. I’m sure anyone with some skill could contrast them more.
I’m more a wordsmith than graphic designer.
Which is where I’m going with this.
Sometimes it’s okay to regurgitate info on your site or across your sites if you frame it differently.
I’m not talking about cutting and pasting content.
I’m talking about communicating similar messages but through a different lens.
Chances are, if you have hundreds of published articles, you’re already doing this.
If you do the content cluster strategy, you definitely have some regurgitation.
Take Fat Stacks as an example.
When you boil it down, I don’t have a whole lot to say on Fat Stacks.
What I do with niche sites is pretty simple. I’m more or less a one trick pony and that’s because my trick works.
However, I produce a lot of content nevertheless. I merely dress up the same message in different clothes each time.
I do the same on my niche sites.
Not with every article.
But it happens and I’m okay with that. I’m more than okay with it. It’s intentional.
Here’s an example from my smartwatch site.
For every smartwatch covered, I write a review. Standard stuff.
I then compare each smartwatch with other smartwatches. They’re titled “Smartwatch A vs. Smartwatch B – What’s better?” or something like that.
Much of the content in the vs. article is similar to the individual reviews for smartwatches A and B.
However, the overall framing of each article is different.
Some people just want to know if Smartwatch A is good. They read the review.
Other folks want to know the differences between smartwatches A and B.
Each seek slightly different info with respect to how its framed but the info is very similar.
This is okay to do IMO.
Again, I don’t copy and paste content.
While features and opinions are regurgitated among the articles, they’re presented differently. In the vs. article, they’re presented in contrast to one another which is quite a bit different than in a vacuum (i.e. just the review).
The cornerstone and supporting article strategy regurgitates to a certain extent and that’s okay.
Suppose the cornerstone is “Best luxury SUVs for 2020”.
That article will list out 10 or 20 luxury SUVs. For each listing, there would be a brief write-up with a stated opinion.
The supporting articles would be reviews of each SUV in the list.
The gist of the review articles would be stated in the cornerstone.
That’s regurgitated content but still all the articles can be helpful for readers.
And yet another example that’s common
Anyone who operates in problem-solving niches will regurgitate constantly.
Think weight loss, fitness, personal finance, etc.
Most successful bloggers in these spaces have an angle or singular message.
For weight loss it’s a weight loss method.
For bodybuilding, it’s a particular program or theory.
For personal finance, it’s theory or approach to creating wealth.
And yet, these bloggers can produce mountains of content.
And they do so because they regurgitate their main message.
You can regurgitate your message targeting different keywords.
Consider the following:
- How to lose weight
- How to burn fat
Both keywords are different but you could handle them with a similar message.
Take it one step further.
A weight-loss blogger can review many programs but will likely recommend one or two that jives with there approach to weight loss.
For the programs they don’t believe in, they’ll probably incorporate their theory in those reviews as a way to justify their less than stellar review.
It’s the same message in different articles.
And just to beat a dead horse
Consider a fashion blogger.
Most fashion bloggers embrace a particular style.
That style will likely infiltrate all content.
Whether it’s a summer outfit, winter outfit – there will be an overarching style that dictates the outfit.
That style is their message.
So go forth and regurgitate
It’s not necessary. You don’t have to have a singular message but if you do, it’s perfectly fine to regurgitate throughout your content.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.