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Ezoic Site Speed Accelerator Review (Start Your Engines!)


Jet fighter

For the first time in a long time, I’m speechless (wordless) for an article intro.  I can usually come up with something mildly interesting, but for this write-up I’m still reeling over the improvements Ezoic’s site speed tool made to all my sites over the last 72 hours.

I was going to publish this sooner, but I wanted to monitor things for a bit to make sure all was well.  This is a technical tool which you know… can have glitches.

Since I’m speechless, here’s the overview and results.  Please read the FAQ below as well as I set out quite a bit of detail in it.

Related: My Ezoic Review | Ezoic Premium Ads Overview

What is Ezoic’s Site Speed Accelerator and What Does it Do?

Ezoic Site Speed Accelerator

Site Speed Accelerator is the latest tech offering from Ezoic.  With this technology, Ezoic is becoming a tech platform for websites, which is very interesting.  Ezoic is definitely carving out a unique place for itself in the world of website performance and monetization.

Specifically, it’s a tool designed solely to speed up websites and dramatically improve Site Speed Insights score.

My Site Speed results

I had heard mumblings about this tool a bit ago.  I thought nothing of it.  When recently launched, the kind folks at Ezoic nudged me to give it a shot.  I had nothing to lose so I said sure.

They were so confident it would improve display speed for all my sites, they actually took the time to get Site Speed Insight Score screenshots of all my sites before we flipped the Site Speed on.

After it was deployed, the same kind folks at Ezoic took screenshots of the same pages on all sites for both desktop and mobile.

They then sent me the results.

I took a gander.

The improvements were nothing short of spectacular.  Every site score improved many times over.  I have big, resource-heavy sites and the scores moved into the high 70’s and some well into the 90’s.

I dropped everything and loaded in some other pages from my bigger sites into Site Speed Insights (lots of images and ads).  BOOM! results were just as good.  While I didn’t score high 90’s my scores were well within the very respectable range for any site.  I daresay they were incredible for extremely image and ad heavy sites.

Before and after Site Speed Insight score screenshots:

Below are several before and after scores for some pages on Fatstacks.  I enjoyed similar improvements for all my niche sites.

Also, I thought Fatstacks loaded reasonably fast. I was wrong.  Now it does.

Blog Post #1

Before Ezoic Site Speed (Mobile)

Website Site Speed Insights Score without Ezoic Site Speed

With Ezoic Site Speed (Mobile)

Website Site Speed Insights Score with Ezoic Site Speed Accelerator Turned On

Blog Post #2:

Before Site Speed (Mobile):

Another website Site Speed Insights score without Ezoic Site Speed Accelerator

With Ezoic Site Speed:

Web page Site Speed Insights score with Ezoic Site Speed Accelerator Turned On

Niche Site Example (Monster post with 51 images)

Check this out.  Here’s a mobile score for a post on one of my niche sites with a whopping 51 images spanning 3,800 words.  These types of posts are notorious for having terrible site speed scores.  While it’s not in the 90’s, I can tell you from experience that 79 on mobile is incredible.

Site Speed Insights score for mobile for huge image-heavy article using Ezoic Site Speed Accelerator

=> Try Ezoic Site Speed here

My other sites experienced similar improvements.  Also, desktop improved quite a bit as well, but it’s mobile that usually needs the most help.

FAQ

Were there any tech hiccups with this software?

I deployed this in Beta so there were some hiccups, primarily dealing with the script delay feature.  For example, my OptinMonster opt in forms didn’t display on Fatstacks for a day.  I told Ezoic about this and they fixed it quickly.

There are endless scripts to account for and while Ezoic accounted for many, there are no doubt various scripts out there that they haven’t taken into account and so you’ll need to tell them about it.

If you notice any script-based feature on your site not loading, just tell them and they’ll make the necessary adjustments (they did for me).

IMPORTANT:  Once you turn Site Speed on, check out your site on the Web on both desktop AND mobile, especially pages with any unique scripts such as embeds or others to ensure they’re loading properly.

TIP:  When you go and deploy Site Speed, you need to realize this is a very technical tool.  It’s similar to changing web hosting.  Every time I’ve switched web hosting, there are a number of tweaks and issues that crop up.  It’s a process, but in the long run worth it.

This Site Speed tool is comprehensive and very technical so there may be hiccups as a result of the script delay feature.  Initially, I was annoyed about the issues, but once I realized that I was dealing with quite the technical tool, I accepted that it would take a bit of tweaking to get it just right.  I’m glad I settled down because after a day or two, it’s humming very smoothly.  I’ll continue to monitor it closely for a week, but the speed improvements make the effort worth it.

I suspect that over time, deployment will get smoother.  The trouble with website tech is the software providers get their best testing from live sites so early adopters help iron out the kinks.

At the time of this writing, I’ve had Site Speed activated for 72 hours and everything is working smoothly.  There were some adjustments needed, but they were handled quickly.

Is it easy to turn on and set up?

Yes.  It’s very simple.  You can have it up and running in minutes if you have an Ezoic account.  If you need to set up Ezoic, there is a little more legwork, but overall it’s not difficult.

Is Ezoic Site Speed a Plugin?

No. It’s cloud-based operated inside your Ezoic account.  I’ve used website speed optimizers in the past and this is just as easy, if not easier to set up and turn on.  I STRONGLY urge you to ask Ezoic support to review your set up if you have any doubts.  I worked with support quite a bit to ensure everything was running smoothly.

In fact, Site Speed will not work with Ezoic’s plugin integration.  You need to use Ezoic’s Cloudflare integration (which is better IMO).

Can you exclude URLs from deploying Site Speed?

Yes, you can.  In fact, if you have any pages that run a particular script that you don’t want delayed, it may be worth adding these URLs to the exclusion list.  I have a handful of such URLs that I’ve added (special landers with iFrames, etc.).

Here’s how you do it.

Step 1: open your live Site Speed version:

Ezoic Site Speed Panel

Step 2: Input URLs that you wish excluded

Ezoic Site Speed URL Exclusion panel

Do social media embedded posts work with Ezoic Site Speed?

Yes, they do.  I have one website using Site Speed with Instagram posts embedded and it works well.  Please note I have not tested with other social media embeds.

Do you have to use Ezoic’s display ads in order to use Site Speed?

No.  This is a stand-alone product offering from Ezoic that any site can use whether you monetize with them or not.

Does Site Speed cost money?

You get a free trial, but yes, it will cost money at some point.  They’re still hammering out the pricing so I can’t tell you how much it’ll cost.  I would if I could, but I can’t so I won’t.

Can Site Speed be used on sites that use ads from other ad networks?

Yes.  I’m darn happy Ezoic isn’t restricting this to sites that only monetize with Ezoic.

Can you keep Cloudflare with Ezoic’s Site Speed?

Yes, you can. I use both Cloudflare and Ezoic Site Speed.

How do you connect Site Speed to your website?

You need to connect via Cloudflare.  Sounds hard, but it’s not. You simply turn on the Cloudflare app inside Ezoic, insert your Cloudflare credentials and Ezoic takes care of the rest.  It’s easy (even I was able to turn it on).

After that, you turn on and set the dials you want to use for Site Speed.  I turned everything on except for resizing images.  I didn’t want my images messed up.  I’m not saying images will get messed up, but that’s something I’m particular about, especially on my visual sites with tens of thousands of images.

That’s all there is to it.

Is fatstacksblog.com using Ezoic’s Site Speed?

Yes, I use Ezoic’s Site Speed on this site and the speed improved dramatically.  Other than Ezoic banner ads on this site (hardcoded) I don’t use display ads from Ezoic’s network.  In other words, I don’t earn any display ad revenue on this site yet I’m able to use it here.  Eventually I’ll have to pay but I’m willing to pay for speed improvements.

Should you turn “Delay Ads” off?

My initial reaction was to turn it off.  However, Ezoic told me to turn it on because it improves ad revenue while improving Site Speed score.  I’ve read that some people prefer it turned off.  It’s an option.  I decided to simply heed Ezoic’s advice with the entire set up so I have the delay ads feature turned on.

Here’s a screenshot where you can turn ad delay on or off:

Ad Delay toggle in Ezoic Site Speed Accelerator

How quickly does Site Speed Score improve?

It’s almost instantaneous.  Impressive really.

=> Click here to speed up your site with Ezoic’s Site Speed Accelerator

Overall Ratings
  • Effectiveness (Does it actually speed up sites?)
  • Ease-of-Use
  • Support
  • Overall Value (is it worth it?)
4.6

 


11 thoughts on “Ezoic Site Speed Accelerator Review (Start Your Engines!)”

  1. Great article and after reading this I will now test it out.
    I had seen promotion but just assumed I would have to choose between keeping on using my Cloudflare settings or this system – you have pointed out that it in fact works with Cloudflare and essentially alongside it which is great news.

    They really do need to point this out I think.

    And wondering what the ongoing pricing will be as their site doesn’t seem to list prices either.

    Dale.

    Reply
  2. I think website owners are best off making those changes on their own or hiring someone do it for them for a one-time fee . CSS optimization, caching, compressing images, etc are basic speed improvement techniques that Ezoic is charging for.

    Reply
  3. Hi Jon
    Interesting article since I also use Ezoic. I note your traffic drop which you mention elsewhere and attribute to the Google update, however it also coincides with your Ezoic implementation. The same sort of traffic drop I experienced when implementing Ezoic which I attributed to the page speed slowdown that Ezoic ads in particular provide – I guess the auction process takes a litlte time. I wonder if it really was Google’s update or the pagespeed slowdown and am not smart enough myself to work it out.

    I also took at look at your ‘amazing’ results from the pagespeed app but see that although the little dial has miraculously turned from a horrible red ’19’ to a lovely green ’92’ which is indeed miraculous for a mobile site serving ads, but if you look at the FCP and FID timings they are almost identical. Which begs the question where all this ‘speed’ is being measured from since the timings look the same!

    I do have to say that I find pagespeed to be a mind-bending exercise since you are never really sure what the timings mean from test to test and between GTMetirx, Pingdom and Pagespeed, Lighthouse or webpagetest.org which seem to spew out widely different timings on the same URL tests., And anyway what should you be measuring. Full page load speeds on your and my ad running sites are over 30 seconds but we both have long articles with lazyloading ads and images that are loaded in the background.

    Then there is LazyLoading which is handled by many different plugins and services such as WP Rocket – I gave up with the other caching / image serving plugins because they got too intricate – Shortpixel and Exoic and also some webhost services. I guess only one should be actually doing the job but I am no expert there – that’s my practice though.

    Lastly, I note you mentioned an Ad delay setting in Site Speed – I can’t for the life of me find it though. Would you care to expand where it is – maybe with a screenshot?

    Reply
    • Hi Ian,
      Great comment Ian. Thanks. I added a screenshot in FAQ showing where to turn “Ad delay” on and off.

      Traffic drop: Very good observation. I moved this site to Ezoic on October 17, 2019. Traffic dropped 15% Nov. 7 or 8/19. While the timing is suspect, IMO, I highly doubt the drop can be attributed to Ezoic. I have serval sites on Ezoic all of which are doing just fine. There was a core Google update on Nov. 7 or 8/19 and many other publishers suffered traffic drops ranging from 10% to 40%+ at that time. I’m confident my traffic drop is a result of the Google Core update and not Ezoic. Moreover, many publishers I know have grown traffic with Ezoic.

      As for your concerns about site speed, you make some very good points. Thank you. I’m going to ask Ezoic what the FCP and FDP metrics mean. I agree that by delaying the loading of scripts, ads and images pagespeed scores improve and maybe in a way it’s artificial because some of it never loads fast enough for visitors who scroll down quickly. This is a thought that’s crossed my mind. However, I’ve been regularly monitoring my sites on Site Speed daily on desktop and mobile and while images, ads and scripts are delayed, they are performing quite well. Overall, I”m happy about it. I also believe the improved pagespeed scores will help (or not hurt). Time will tell though.

      I’ve looked at other site speed solutions and they operate the same way. They improve pagespeed scores by delaying images, ads and scripts. Sure, other things are being done as well, but this is the mechanism behind it. Now, if pagespeed scoring changes to ignore delay methods, perhaps scores won’t improve. Who knows? At the end of the day I’m not all that technical about this stuff and probably will never be so I have to rely on tools like Site Speed, or at the very least try them, to make things faster and better.

      UPDATE: Ezoic published an in-depth article about Site Speed that you can read at https://www.ezoic.com/how-to-get-high-pagespeed-scores-with-site-speed-accelerators-recommended-settings/

      Reply
  4. Interesting review, Jon … did you experience an EPMV drop? My EPMV dropped from $11 to $4 when I implemented site speed accelerator. When I sought help, their response was “Your EPMV will rebound”. It never did.

    Reply
    • Mine held up just fine. I’ve been on holiday so haven’t checked in a bit but will review in the new year. December is a low traffic month for me (especially the last two weeks) so I don’t expect all that much.

      Reply
  5. Good post. But, something I think a lot of website owners would like to know is how ad delay and site speed in general affects the performance of the website. Can you share stats before and after the site speed was enabled, such as bounce rate, average time on site, pages/visit etc.? if you had adverts, can you share the RPM similar? This is the one worry with me, ad performance. I’ve been told it will drop for 5-7 days but recover to pre-site speed. Currently using site speed in full on my website https://poemanalysis.com and that brings in around 1mil visitors a month. From A/B testing, if you are unable to provide some input into the above stats, I’ll write an article soon doing just that.

    Reply
  6. As you are using Mythemeshop themes as well, I am very surprised that this works for you.
    I use mythemeshop on all my websites and for the site speed app has been an absolute nightmare.

    The script delay feature actually breaks the mobile menu on all my websites and I have not been able to fix that. And if you can’t use the script delay feature on the site speed app, the app is actually worthless. because the script delay feature makes the biggest difference (gets my site from a horrible 30 mobile speed score to at least 70). I was unable for month to solve this issue.
    So you are saying in your case that did not happen? That is very surprising. The problem that I just told you about mainly consists in the fact that the mobile hamburger menu can be opened but NOT collapsed anymore…which is obviously a BIG problem..it only happens on mobile devices..and probably only on iphones.

    Reply
  7. Do you still use Ezoic on this site? April 2020.
    The reason I ask is that I just switched to Ezoic following h your advice. One thing I was curious about was how much my TTFB increased after connecting to Ezoic. I tested a few other sites that I thought, or knew, were running Ezoic and I saw the same thing. Decent loading speed in general, but slow initial response time and TTFB. Then I actually tested this site because I thought you were using Ezoic. And holy smokes! It’s WAY faster than other sites I tested. No TTFB issues at all. By the way, I’m with Kinsta as well.

    So the question is, did you move away from Ezoic and that is the reason you have such a fast response time? Or is this site still running Ezoic, but with their speed accelerator? In which case, that’s impressive!

    Very curious to know the answer.

    Reply

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