Thanks to streaming (Netflix, Hulu, etc.) we have a new dilemma on our hands.
There are first-pick shows (favorites) and then second, third, fourth picks etc.
Let’s call our faves top-tier and the rest second-tier.
Here’s the dilemma…
If, while I’m watching a second-tier show and a top-tier show releases a new season, should I finish the second-tier show first or do I stop and consume the top-tier show right away?
What I do 99% of the time these days is bail on the second-tier show and switch to the top-tier show.
I do this because I’d rather spend as much time as possible watching my favorite shows. Always jumping ship to my faves ensures this.
Chances are, after jumping ship to a top-tier show, another top-tier show may release a new season. If I wait to watch my faves because I feel the need to finish what I start, I end up, in the aggregate, spending less time watching my favorite content. That’s a net loss for me.
These days, I approach my business in the same vein.
I do my best to restrict what I do to what I enjoy the most.
You can too.
Over the years as my revenue has grown, I’ve been fortunate to be able to hire writers to crank out the content I don’t care to write.
But that doesn’t mean I don’t like writing.
It just turns out I like writing only some types of content.
Product reviews? No way. If I never write another one it’ll be too soon. The only exception are a few products I feature on Fat Stacks… usually software I love that helps my content publishing business.
Straight-up info content? Nope. I’m done with that as well. Too boring. While I could jazz it up to make it more fun to write, at the end of the day you still need to include the info promised by the title. This I delegate.
How to article? No way can I do these except for a few for Fat Stacks and even those I don’t care to write. How-to articles can perform great and should often be considered as a portion of content if there’s a fit, but I have to admit it’s not the most fun to write. Very tedious.
What does that leave me?
Anything that incorporates mostly my opinion (editorial content) or requires a clever approach to make it good suits me.
I also don’t mind having to do quite a bit of research for content. That’s usually kinda fun if I can put my spin on it.
I particularly like incorporating fascinating tidbits in my content
And I get a kick out of weaving in analogies and stories if applicable (it usually is).
So that’s what I focus on.
I cherry-pick article topics that I enjoy writing.
You can too, even if you don’t yet have an outsourcing budget.
Most niches offer tens of thousands of topics.
There’s no rule that says you have to write on such and such topics or article concepts.
You’re free to cherry pick topics and approaches that you enjoy writing.
In fact, if it’s just you writing at this point, you might as well focus on writing the content you enjoy the most.
Save the less interesting stuff for when you have a budget to outsource it.
This way publishing niche sites if fun out of the gates.
Life is too short waiting to do that which we enjoy.
So ditch that second-tier TV show on Netflix to watch the next season of your favorite. You can always return to the second-tier stuff.
Same with content. I’m pretty sure you’ll write more and do a better job focusing on writing on topics you enjoy.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.