In latter half of 2017 AdSense rolled out what they call “Auto Ads”.
IMPORTANT UPDATE FEB. 22/18
I believe it’s still in beta. I’m not sure it’s available for every AdSense account, but it’s definitely a product AdSense likes to promote inside AdSense accounts.
AdSense Auto Ads was released to all accounts on February 20, 2018. If you have an AdSense account, it’s now available to you.
I’m still using the in-article auto-placement via Auto Ads and really like it. I’m not getting rich from it, but it puts money in my pocket every day and they are actually decent looking ads in the middle of content.
I’ve turned Auto Ads off on my highest traffic niche site late this afternoon, Feb. 22/18.
I’ll be monitoring revenue changes after turning them off and in the event revenue takes a worst hit than I expect, I’ll make some adjustments with other ads and go from there.
– END UPDATE –
What is AdSense Auto Ads?
AdSense Auto Ads is letting AdSense split test ad placements on your site. You add a snippet of code to your site and AdSense injects different ad formats (you can pick and choose which formats get tested) in different placements across desktop, tablet and mobile devices.
Am I using AdSense Auto Ads?
Yes, I am but in a limited way.
Here’s how I use AdSense Auto Ads. I still manually place best-performing ads via Ad Inserter plugin and Advanced Ads plugins, and then use Auto Ads to inject AdSense in-article ads. I also have the mobile anchor unit and Vignettes turned on.
My main reason for using this is for automatic placement of the AdSense in-article native ads. I actually really like those ads. They span full width of content and look well. They also get clicked and earn well.
Do the AdSense Auto Ads Earn a Lot of Money?
I earn 10 to 15% more ad revenue by using auto ads. BUT please keep in mind that I use it in a limited way. That 10 to 15% bump in revenue is because in-article ads are added to my content that otherwise wouldn’t be there.
Also, the revenue fluctuates quite a bit day to day which is interesting.
How long have I been using this AdSense split-testing option?
Why do I use Auto-Ads when I could just insert in-article ads myself?
Because it’s a lot easier. I don’t think me testing manually placing in-article ads is going to make a big difference. I might as well let AdSense do it.
Why don’t I let Auto Ads handle all ad placements?
I’ve done enough testing to know where the three best earning locations are for my sites. There’s no reason to let AdSense figure it out.
I may, however, when I get to it, use Auto Ads entirely for my newer niche site. Since it’s in a totally different niche, it may well be worth testing different placements.
How do you activate or turn on Auto Ads?
I’m not sure every AdSense account has this right now. It’s still in beta. If you have it, you’ll see the following:
Once you click into the Auto Ads, you’ll be directed on how to set it up (it’s extremely easy and takes only 1 minute tops).
Great reporting and analytics
The Auto Ads has its own reporting screen which offers a good deal of data for all units.
The main reporting breaks down earnings, clicks, CPC, CTR by every type of ad unit you have running via Auto Ads.
Which unit performs best for me?
The in-article units perform best.
What’s interesting is also have regular AdSense ad units turned on to be injected into the content, but the in-article units perform way better in-content. That said, I do have the regular units placed in my premium locations (i.e. above the fold), which do outperform in-article units.
My point is is whether you use Auto Ads or not, I think it’s worth injecting some in-article native AdSense units in your content. They may very well earn you more than regular ad units placed in the middle of your content.
Does it slow down my web pages?
Not that I can tell. However, sometimes the in-article units don’t show up as quickly as I’d like. In other words, there’s a large gap where the ad should appear. It usually does appear, but sometimes it doesn’t.
Do these placements mess up content formatting?
Once in a while I see an in-article unit that isn’t in the best place, but it’s not terrible because the in-article unit is not a bad looking ad. By “not the best place” I’m referring to a section of content I have split into columns and the the ad displays in one column which doesn’t make the columns symmetric vertically anymore (i.e. one column is pushed down a bit further than the other column).
Will I continue running Auto Ads?
Yes. I like the in-article units as well as the money they earn. I don’t think they’re annoying; in fact the blend well so I have no problem continue using this AdSense service for now.
Should you try this?
Yes, why not. It takes about a minute to ad to your site and you have control which types of ads are placed on your site. At the very least try the in-article units and mobile offerings. You can keep your current placements if you’re happy with them. If you’re not happy with current placements and want to do full scale testing, let Auto Ads test everything.
Jon Dykstra is a six figure niche site creator with 10+ years of experience. His willingness to openly share his wins and losses in the email newsletter he publishes has made him a go-to source of guidance and motivation for many. His popular “Niche site profits” course has helped thousands follow his footsteps in creating simple niche sites that earn big.