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What Types of Niche Sites Do People Want to Build? Survey Results

Old control board at GM tracking wartime production in 1941

General Motors managers using a large control board tracking wartime production in 1941. It’s an early form of spreadsheet. Pretty cool.

What type of niche site do you want to build?

Let me guess.  The type that makes money, right?

Me too.

Can you be more specific?

Do you want to make money with ads, affiliate offers or both?

Do you prefer building an email list and earning on the backend?  Or take the money and run from direct ad revenue on your site?

In this post I’m going to share survey results.  I’ve been running a survey on this site for about 1 month.  It’s still here – at the bottom of this site titled “Quiz: What blogging course is right for you?”.  While it’s a quiz, the results also serve as survey results.

The quiz is designed to suggest a quality course on making money with niche sites.  I’ve taken a lot of courses over the years.  Some bad. Some good. Some great.  All are a little different.  The quiz is set up to suggest the best course based on your answers.

While I think the quiz is helpful, I also believe the results are interesting, if not helpful.  The results give you a snapshot of what other people want.  You can compare your desired approach with other people.

Here are the survey results (all respondents)

  • Number of quiz takers:  227
  • Date range of results:  February 7 to March 7, 2018.

Issue #1: Preferred monetization:

  • AdSense and other display ads: 42%
  • Affiliate offers on the site: 40%
  • Affiliate offers in a newsletter: 18%

Issue #2: Interested in promoting Amazon?

  • Yes:  65%
  • No: 35%

Issue #3: How much blogging experience do you have?

  • Beginner (no earnings): 43%
  • Intermediate (earn a little money): 35%
  • Advanced (4 figures per month):  15%
  • Expert: 7%

Issue #4: Interested in white hat SEO link building?

  • Yes: 83%
  • No: 16%

Issue #5: Personal brand or corporate brand?

  • Personal: 47%
  • Corporate: 53%

Issue #6: Do you want to build a big newsletter?

  • Yes: 52%
  • No: 48%

Let’s make this more interesting

The most valuable piece of information in these results is looking at the answers given by people who are advanced or expert.  They’re making money online (in some cases piles of it).  So let’s take a look at their results.

In order for this to be truly, helpful, I’ll separate results between advanced and expert.  Advanced folks claim to make 4 figures per month.  Experts are killing it… so I’m assuming five figures per month or more.  Please note that these results are self-reported so there’s no way I can verify them.  That said, the quiz is anonymous so there’s not an incentive to lie or exaggerate.

Advanced Results (4 figures per month)

Percentage of advanced quiz takers: 15%

Issue #1: Preferred monetization:

  • AdSense and other display ads: 38%
  • Affiliate offers on the site:  32%
  • Affiliate offers in a newsletter: 30%

Issue #2: Interested in promoting Amazon?

  • Yes: 68%
  • No: 32%

Issue #3: Do you want to learn white hat SEO link building?

  • Yes: 82%
  • No: 18%

Issue #4: Personal brand or corporate brand?

  • Personal: 44%
  • Corporate: 56%

Issue #5: Do you want to build a big newsletter?

  • Yes:  68%
  • No: 32%

Expert Results (killing it online – above 4 figures per month online)

Number of expert quiz takers: 15

Issue #1: Preferred monetization:

  • AdSense and other display ads: 33%
  • Affiliate offers on the site: 46%
  • Affiliate offers in a newsletter: 20%

Issue #2: Interested in promoting Amazon?

  • Yes: 34%
  • No: 66%

Issue #3: Do you want to learn white hat SEO link building?

  • Yes: 67%
  • No: 33%

Issue #4: Personal brand or corporate brand?

  • Personal: 53%
  • Corporate: 47%

Issue #5: Do you want to build a big newsletter?

  • Yes: 60%
  • No: 40%

My Observations:

Interestingly, the data isn’t all that much different among newbies as among experts. There are slight variations, but it’s not glaring. That said, there are only 15 expert respondents which isn’t really enough for any meaningful statistical analysis.

What’s the point of this?

I find this stuff fascinating.  I’m a survey, poll and quiz junkie.  I plaster them all over my niche sites collecting tons and tons of data.  I have huge surveys, short surveys, one-question polls (dozens of these) and everything in between.

Not only does this data provide me reams of free content (this data can be used over and over in all kinds of content), but it’s great for user experience, time-on-site, etc.

Best blogging email newsletter ever

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