May was good, very good. But I cheated. I spent $4,980 on Facebook ads for traffic and page fans which increased traffic artificially. Were the FB ads profitable? I think so. I’m mostly paying for fans and making money sharing posts for longer term traffic. Overall, the results are merely okay so don’t drop everything and start blowing money on FB. By all means try but start really, really cheap.
- Revenue: $115,732 (a new record)
- Expenses: $14,556
Content investment: Must join the Fat Stacks courses for this information where I break down content investment and return in extensive detail for each site in my portfolio.
Some of my smaller sites are not so small anymore. That’s a great development. I have a few sites that are primed to grow into good earners with decent growth potential. It’s good to be a bit diversified instead of dependent entirely on one site.
Otherwise all I did in May was the usual. Publish, publish and publish.
Revenue set out above or below does NOT include Fat Stacks revenue.
Screenshots (just Mediavine ad revenue… doesn’t include other revenue sources such as Amazon):
Sites with zero earnings are new sites added in June which is when I took this screenshot.
I also earned a few thousand in affiliate commissions (Amazon and Skimlinks mostly).
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.