I’ve gone through my keyword lists many, many times.
That does NOT mean I’m done.
It just means I need to find more keywords.
They’re out there. I know they are.
I just need a new angle from which to start my keyword session.
That’s my job this week. I’ll find one. I always do.
What can you do if you’re out of keywords but want to get articles out the door?
Here’s what you do.
It’s a great fallback method for quickly finding some articles to write about.
Step 1: Put together a list or your niche seed keywords
If you haven’t done this, you should do it. You should have a long list of seed keywords at your fingertips at all times. You should add to it if you’re expanding your site.
What’s a seed keyword?
It’s a one or two work umbrella keyword in your niche.
If your niche is minivans, “minivan” is your overlord keyword.
Other seed keywords would be:
Step 2: Input one seed keyword in your KW research tool
I use Ahrefs.
I would put in “toyota minivan” which gets 9,300 monthly searches. I wouldn’t target this. I would then click the “Questions” tab.
The first question that pops up is “what is the length of a Toyota Sienna minivan?”
The second is “how many gallons can Toyota Minivan 2003 hold?”
Another is “how much max weight can I tow with my 2017 toyota minivan?”
While I didn’t see it listed, I suspect other metrics people look for are height, width and weight.
So there are six key measurement metrics people want to know:
cubic feet, and
The seventh variable is the year.
That’s some great info I learned in 7 seconds using Ahrefs. I’m already giddy at the potential of what I can create. My head is spinning with ideas to turn these searches into the best articles online.
Here’s how I would tackle it.
Some people might choose to put all six measurement metrics in the same article. That’s actually a viable approach but I would split them up into separate articles.
Why split them up?
Because the search intent for each measurement is distinct.
Someone searching for towing capacity is unlikely looking to learn about the length or cubic feet.
Next you’re probably wondering how to turn the question “how much can my 2017 Toyota Sienna tow” into a full article?”
Before I answer that, let’s recap.
Here are the articles I would plan out (I would tweak the wording of the questions so that it’s better):
How long is the 2021 Toyota Sienna Minivan?
How tall is the 2021 Toyota Sienna Minivan?
How wide is the 2021 Toyota Sienna Minivan?
How much does the 2021 Toyota Sienna Minivan weigh?
How many cubic feet does the 2021 Toyota Sienna Minivan have?
What is the towing capacity of the 2021 Sienna Minivan?
What do we do about the various years?
I would put all the years in the same article.
“How long is the Toyota Sienna minivan?” would become a really cool chart listing out the precise lengths for each year since it was launched.
I would put the most recent year at the top and go down.
Here’s how I would title the article: “How long is the Toyota Sienna Minivan? (All Years)”
I would do the same with cubic feet, width, weight, height and towing capacity.
This would be super helpful for folks in the used minivan market (which is also a big market which makes the autos niche a great evergreen niche).
What else would I include in the measurement oriented articles?
This is where it gets fun.
I would definitely include stock photos of the model for each year.
I would then add on some dimension markings you can do with simple lines/arrows in Canva. Check it out:
Then for relevance, I would add images of other things that are also 17′ such as:
Crocodile which grows to 15′ to 20′
Another really useful bit of info to include in the minivan length discussion would be the lengths of similar alternatives people might be shopping for.
For example, people shopping for a Toyota minivan might be considering a Toyota Highlander (we have a Highlander so I know this from personal experience).
How long is the 2021 Highlander? It’s 16′ which is one foot shorter than the minivan. That’s very useful. With seats down, you have quite a bit more length to haul more stuff.
You could create a measurement photo for the Highlander similar to the Sienna I did above.
I would include a discussion on the standard parking lot space sizes used in parkades, malls, etc. I would include a Canva sketch with various parking lot sizes with a box showing how much of that space a Sienna would take up.
I would include in the article a discussion on:
how the seats fold down for more cargo room.
various seat configurations and the total number of passengers.
internal height and width measurements.
compare the Sienna to other brands
Put yourself in the shoes of someone seriously considering a minivan? What do they want to know? The starting point is figuring out why they are opting for a minivan to begin with.
They aren’t choosing a minivan because they love the performance or style. It’s a utility vehicle purchase, most likely for families. What do parents with a car load of kids want to know?
Hint: It’s not the 0 to 60 mph rating.
And to think we’ve only covered Toyota so far.
You could do all of the above for all the minivan brands. There are many.
What about the hybrid minivan keyword?
I would create articles setting out the various measurements for all hybrid minivans. Some people want a hybrid above all and then choose the brand. That’s what this article would cater to.
I would have separate length, cubic feet and towing capacity. In each I would list out tables for all hybrids for each year.
How else could you recycle this data?
You could do an article titled “the 5 longest minivans” and then do “the 5 shortest minivans”.
You could do the “5 minivans with most holding capacity”. “Least holding capacity.”
You get the point.
I got all of the above from one seed keyword and three initial questions taking me mere minutes.
I’d open up a Google sheet and start listing out all the individual articles for all the models plus the non-model specific articles.
I suspect by the time the smoke cleared, I’d have 100+ articles and a really good reason to get Canva (or similar).