I get pitched for guest posts 4 to 10 times per day across all my sites. Because I do accept guest posts, I check most of them… eventually.
Sometimes someone sends me such a great email that I check the proposal immediately. Yesterday I received such an email. I was in the middle of fine-tuning an article from the writers to publish on a niche site when I saw this very enticing email proposal come through.
I opened it up and thought “dang, that’s an awesome deal. I’m in.” I did my end of the arrangement within 2 minutes which was add a link to his site from one of my sites.
I then replied to the sender and told him I had built the link exactly as he requested. I told him where he could send me traffic (details on his end of the deal below).
Within minutes a win/win situation was wrapped up. One party earned an awesome link and I’m gonna get a pile of traffic.
Let’s delve into the email that I received and how you can apply this to your link building efforts (because it sure is smart when done right).
The outreach email I received
Here’s the subject line:
Jon, a win-win content collaboration with Fat Stacks blog
Here’s the email body:
Trust you are doing great!
I wanted to see if you are open to collaborating on this interesting content piece on your blog; [website URL]
We create valuable content around freelancing and recently wrote a comprehensive review about Upwork. Please have a look here; https://biz30.timedoctor.com/upwork-review/
Seeing Upwork was listed in the post on your blog, this review would be useful to your audience and I thought it may be worth a mention in your post.
To return the favor, I’ll promote your updated blog and events to our network of 240K across LinkedIn, Facebook, Google+ and Twitter.[emphasis added]
Would you be interested in this win-win collaboration?
4 aspects that got me to open the email and agree to the offer immediately
1. Subject – “Jon” & “win/win”:
He used my name (spelled correctly – no ‘h’) and got my attention with “win/win”. I love win/win situations. Most of us do. He’s not pretending that he can do me a huge favor. He’s straight up saying “hey, I got a deal that benefits you and me”. His subject got me to open, and then his email body sealed the deal. He followed through on his “win/win” claim.
2. Surgical precision with respect to relevance:
He found an article on my site that specifically mentions something very relevant to an article he wrote. In this case it was my mention of Upwork in a post on this site. While I briefly described Upwork, Tope’s review goes in great detail so it’s a natural fit to link to him for anyone wanting more info about Upwork.
3. Worthy linkable asset:
The target article is very good. Tope didn’t pen some piece of garbage. His Upwork review is extensive and very good. Even though it’s a review and it may or may not have affiliate links (I don’t care, nor did I check), it’s a great resource worth linking to.
4. Made an offer I couldn’t refuse:
This sealed the deal. Not only did he offer me traffic, but he phrased things in a way that gave me options to where that traffic would go by saying “I’ll promote your updated blog…” As soon as I saw that I built the link he requested and said I’d keep the link there if he could send the proposed traffic to squeeze pages. I gave him the squeeze page URLs. He agreed instantly. Done deal. A true win/win.
How can you do the same?
First, you need to be able to send lots of traffic anywhere instantly. This means you must have an email list and/or engaged social media channels. While these things take time to build, it’s something you should get started on immediately. I’m not much of an email marketer guy, but I do recognize the leverage one has with the ability to send large amounts of traffic somewhere instantly.
Second, once you control traffic, contact sites and make an offer they can’t refuse. Use the email template above because it’s effective (at least it worked on me… you should probably test others as well). One change I’d make is to make it clear that you’re open to discuss where you’ll send the traffic, including squeeze pages. Just make it clear you’d like to review it first. You don’t want to commit yourself to sending your subscribers and followers to some horrendous spam fest or malware cesspool.
FYI, be careful not to over-promise anything. Don’t guarantee 1,000 email subscribers. All you can do is state your number of subscribers and followers. Yes, that means for the person in my position, I’m taking a chance. I may get no subscribers, but it’s a worthwhile gamble. What if I get 100 subscribers. That would be great.
Does this work in any niche?
Yes and no. I should say it won’t work for every site. The site owners who will get excited by this type of proposal are those who put a premium on building an email list.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.