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43 Niche Content Websites Buying Traffic (Ad Arbitrage?)

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4 years ago, if you told me I could buy traffic to content niche sites and earn a profit, I wouldn’t have believed you.

About 3 years ago I accidentally discovered I could profit with paid traffic to content websites and blogs.  This was back when using Facebook ads for getting fans was a widespread strategy.  What happened is it turned out my Like campaigns were actually generating profits on my site from display ads.  Not every campaign, but a few of them.  That was a game changer for me.

While I continued running like campaigns for a while, I started experimenting a lot more with clicks to website Facebook ads.  Profits grew (as did my email list).

In 2014 and 2015 I scaled up my paid traffic to spending over $100,000 some months resulting in some incredible profits.

And then organic traffic grew like gangbusters from all the traffic and content I was generating.

While I’ve enjoyed some decent paid traffic success to my content sites, there are other publishers who are absolutely killing it.

This post provides 40 content website examples buying traffic in 2016.

Before I get to the list, I’d like to set out why this post is helpful and a few caveats when analyzing examples.

Why These Examples Are Helpful

In addition to inspiring you, analyzing these websites can be extremely helpful.  I’m constantly analyzing what other websites are doing.  Here’s what you should analyze when visiting these sites.

Ad placement

Please do not assume that just because another site places ads (especially Adsense) in certain places that they are following the Adsense guidelines.  You must always use your own judgement.  I do not copy other sites just because they’re doing it.

That said, you can discover other ad placement ideas that are okay to do and may work well on your site.

Content ideas

This is huge.  The variety of content that works with paid traffic is pretty huge (although celebrity oriented posts seem to be the most popular).  Analyze above-the-fold content, the sidebar(s), pagination (if any), content sources, quality of writing and of course the topics.

Again, just because another site does something doesn’t mean you should do it.  Use your judgement.  For example, just because other sites copy and paste entire posts from another websites and gives attribution with a link doesn’t mean I’ll do that.

Website design

Pay attention to website design including colors, navigation, font… everything.  Most of these sites don’t reveal the WordPress theme used (assuming they use WordPress), however, analyzing design can give you ideas for your own site’s design.

One very popular WordPress theme for these types of sites, which I’m using on a new site I’m involved with as of mid-December 2015 is SociallyViral.  It’s the theme used initially by ViralNova.  It has some great features and looks really good.

Copy

Content sites that succeed with paid traffic have excellent copy.  Clickbait copy to be precise.  Analyze the topics and the headlines carefully.  I’m not suggesting you copy the topics or copy, but definitely get ideas such as phrases, words and of course niche ideas.

Monetization

These sites are well-monetized with display ads including Adsense, Media.net (although I’m surprised more don’t use Media.net), Taboola, Content.ad and RevContent.  In some cases, you’ll see Outbrain ads… but it’s not easy being approved to display Outbrain ads so they aren’t as common as the other networks.

More and more of these sites include affiliate promotion within the content or they create their own banner ad promotion of products they promote such as weight loss products, medical ailment products and financial products.

Pageviews per visitor

These sites generally garner a lot of pageviews per visitor, especially the sites with heavy pagination.  I’m not suggesting you copy their pagination

TIP
Be sure to check these sites on desktop, tablet and mobile devices.  Savvy website publisher optimize their sites for each device.  For example, some sites only paginate mobile views.  This is an important step because optimized desktop layout/ad placement may not be the optimal layout for mobile.  Moreover, there are further Adsense restrictions with mobile such as you can’t have 2 Adsense ads viewable in the screen at the same time

Email marketing

In some cases, these sites build email lists too.  It’s not as common, but some do it.  If they do and you’re interested in building an email list, join their email list to see what they promote and what type of emails they send out.

Caveats

May not be profitable

Just because a site is buying traffic doesn’t mean the site is making money.  It’s likely they are, but not a sure-thing.  That said, if you see the same site buying traffic month after month, you can assume it’s profitable at some level.

Profits may be immediate or long term

Also don’t assume a site is profitable immediately.  The publisher may have a longer term strategy in place.  Such longer term strategies include:

  • Build up social media channels
  • Rely on social sharing for additional free traffic that results in profits
  • Build an email list (profit on the backend)
  • Invest in traffic to improve SEO

The point is you can buy traffic for any number of reasons.  You must have a primary goal when buying traffic and be able to monitor results.

Age of Site

If you like a site, investigate it further.  Check it out on Alexa.com to see traffic patterns.  Some sites are brand new and may not last while other sites have been around for a while which signifies a degree of success.

Niches Represented In this List

  • Celebrity
  • Automobiles
  • Style/Fashion
  • Finance
  • Travel
  • Politics
  • General Interest
  • Lifestyle (i.e. Hacking)
  • Humor
  • Animals
  • News
  • Quotes
  • Health, Fitness, Weight Loss
  • Beauty

As you’ll see below, there are many niches that can work with paid traffic.

Moreover, this list specifically excludes the sites that focus on promoting products as an affiliate.  There are no shortage of those – but that’s a slightly different monetization model.  You’ve likely seen these ads and sites too – they promote weight loss products (usually pills), medical cures, get rich quick type of products in an informational manner.  I do not operate this model.

Finally, the sites in this list are primarily monetized with display ads.  In other words, I specifically excluded e-commerce sites and affiliate sites.

43 Content Websites Buying Traffic (Ad Arbitrage)

FYI, check out each site on Alexa.com.  There’s a section in the Alexa.com score showing traffic sources and it specifies native traffic sources such as Taboola.

1. WeekendCollective.com

  • Topics:  Politics, Beauty, Entertainment, Fashion, Food, Health, Living
  • Moz DA/PA: 24/29
  • Alexa Rank (Global): 41,570
  • Visit WeekendCollective.com

2. Wizzed.com

  • Topics:  Entertainment, Beauty, Fun, Gossip, Life
  • Moz DA/PA: 22/29
  • Alexa Rank (Global): 34,828
  • Visit Wizzed.com

3. TripCyber.com

4. StyleBistro.com

  • Topics:  Celebs, Hair, Fashion, Beauty
  • Moz DA/PA: 61/67
  • Alexa Rank (Global): 4,056
  • Visit StyleBistro.com

5. Forbes.com

  • Topics:  Wealth, Personal Finance, Business, Top Lists
  • Moz DA/PA: 96/95
  • Alexa Rank (Global): 166
  • Visit Forbes.com

6. TOPInTheWorld.com

7. Carophile.com

8. CelebrityMozo.com

9. Noozley.com

  • Topics:  News, Sports, Beauty, Health, Shopping, Travel, Funny
  • Moz DA/PA: 9/20
  • Alexa Rank (Global): 104,214
  • Visit Noozley.com

10. Dujour.com

  • Topics:  News, Style, Beauty, Culture, Lifestyle, Design
  • Moz DA/PA: 58/61
  • Alexa Rank (Global): 149,671
  • Visit Dujour.com

11. ViralMozo.com

  • Topics:  Culture, Entertainment, Life, Mystery, OMG
  • Moz DA/PA: 13/24
  • Alexa Rank (Global): 10,795
  • Visit Viralmozo.com

12. Flipopular.com

  • Topics:  Cute, LOL, Love, OMG, Wow
  • Moz DA/PA: 17/28
  • Alexa Rank (Global): 63,472
  • Visit Flipopular.com

13. TheFiscalTimes.com

14. VentureCapitalNews.us

15. Buzzlie.com

  • Topics:  Celebetries, LOL (Humor)
  • Moz DA/PA: 31/37
  • Alexa Rank (Global): 1,261
  • Visit Buzzlie.com

16. ExpertWanderer.com

  • Topics:  Cool Places, Adventures, Travel Tips
  • Moz DA/PA: 14/15
  • Alexa Rank (Global): 161,477
  • Visit Expertwanderer.com

17. ViralNova.com

  • Topics:  OMG, Science, Life, Culture, Entertainment
  • Moz DA/PA: 67/73
  • Alexa Rank (Global): 2,354
  • Visit ViralNova.com

18. Lifehacklane.com

  • Topics:  Lifestyle, Health & Beauty, Entertainment
  • Moz DA/PA: 9/20
  • Alexa Rank (Global): 20,509
  • Visit Lifehacklane.com

19. RoyalLounge.com

  • Topics:  Inspiration, Fame, Fun, Planet, Art & Style
  • Moz DA/PA: 12/21
  • Alexa Rank (Global): 26,141
  • Visit RoyalLounge.com

20. PressRoomVIP.com

21. VeryHangry.com

  • Topics:  Animals, Celebrities, Food, LOL, Sports
  • Moz DA/PA: 10/24
  • Alexa Rank (Global): 8,082
  • Visit Veryhangry.com

22. goodtips4wealth.com

23. TheCelebrityLane.com

24. Thump.vice.com / Vice.com

  • Topics:  Politics, Daily Vice, Mental Health, Culture, LGBT
  • Moz DA/PA: 87/88
  • Alexa Rank (Global): 169 (Vice.com)
  • Visit Vice.com

25. Timetobreak.com

  • Topics:  Celebrity, Entertainment, Love, Funny, Culture, OMG, Nature, Science, Cars, Food & Health, Travel
  • Moz DA/PA: 32/40
  • Alexa Rank (Global): 5,314
  • Visit Timetobreak.com

26. Ashamed.net

  • Topics:  Fun, Shopping, Entertainment, News, Travel, Finance, Lifestyle
  • Moz DA/PA: 14/22
  • Alexa Rank (Global): 168,764
  • Visit Ashamed.net

27. Uberhavoc.com

  • Topics:  Celebrity, Crazy News, Funny
  • Moz DA/PA: 19/28
  • Alexa Rank (Global): 6,042
  • Visit Uberhavoc.com

28. DailyQuenchers.com

  • Topics:  Celebrity, Funny, Life, Amazing, Science
  • Moz DA/PA: 14/26
  • Alexa Rank (Global): 30,787
  • Visit DailyQuenchers.com

29. HyperTomb.com

  • Topics:  OMG, Science, Life, Culture, Entertainment
  • Moz DA/PA: 21/22
  • Alexa Rank (Global): 95,649
  • Visit HyperTomb.com

30. ManBreak.com

  • Topics:  Trucks, Off-Road, Sports, Outdoors
  • Moz DA/PA:20/24
  • Alexa Rank (Global): 58,113
  • Visit ManBreak.com

31. My Diet Doctor

  • Topics:  Beauty, Health, Nutrition and Weight Loss
  • Moz DA/PA: 12/22
  • Alexa Rank (Global): 358,789
  • Visit MyDietDoctor.com

32. Peek Worthy

  • Topics:  Entertainment, Celebrities, Humor, Travel, News and Quotes
  • Moz DA/PA: 13/23
  • Alexa Rank (Global): 48,715
  • Visit PeekWorthy.com

33. The Barefoot Nomad

34. Interesticle

  • Topics:  Fitness and Health, Tech, Entertainment and Celebrities
  • Alexa Rank (Global): 32,969
  • Visit Interesticle.com

35. Teqzy

  • Topics:  Technology, Gadgets, Mobile, Startups and Reviews
  • Alexa Rank (Global): 169,576
  • Visit Teqzy.com

36. Jewish Journal

37. Money Morning

38. The World Weekly

39. Dollars and Cents News

40. LOLWOT

41. Fame10

  • Topics:  Entertainment, Celebrities, Style, Fashion, Beauty, Movies, TV, Music
  • Alexa Rank (Global): 18,184
  • Visit Fame10.com

42. InsideGov

43. Trending Ninjas

Alexa.com Score and Moz DA Discrepancy

In some cases above, a site has an excellent Alexa score (i.e. it’s popular) with a low Moz DA score.  These are interesting because they’re relatively new sites that are getting a lot of traffic (presumably).  That does not mean traffic levels will continue, but it is indicative of very quick success.

How I Discovered These 43 Sites

It’s not rocket science.  It took me about 90 minutes.  I did the research on January 6, 2016.  I tell you the date because it’s possible some of the sites in the list above will not be paying for traffic next month.

UPDATE:  Spent another 15 minutes researching more sites on January 19, 2016 and found 8 more sites doing ad arbitrage and 3 more on January 20/15 (via Outbrain).  I’ll stop the updates – as I see new sites in ads, I’ll add them to this list.

I just went to sites that displayed Taboola, Outbrain, RevContent and Content.ad ads.  That’s it.

Once I found a few, finding more was easy because most sites buying traffic also had the native ad widgets on their sites.

I spent extra time finding sites across a spectrum of niches just to illustrate buying traffic for content-oriented sites works in many niches.

While my list is a good starting point, it’s best to do your own research.

1 Example of How I Format My Posts

If you’d like to see how I generally format my posts with content and ads, check out my post 32 Well Paid Jobs and Careers You Can Do From Home.

Do you know of any other sites? Please list them in the comments

We can make this a great free resource. If you know of any sites buying traffic, please list them in the comments.  Thanks.

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