It’s common knowledge that Adsense has a rule limiting the number of ad units to 3 per web page.
The rule makes sense. Imagine if Adsense didn’t have any limitation. The web would be a garbage heap of ads.
However, if you would like to place more than 3 Adsense ads on a web page, it’s now possible without violating Google Adsense Terms of Service.
How is this possible?
It’s possible by using a Google ad partner service that works with Google’s Ad Exchange instead of Google Adsense.
Don’t worry, the ads via Google Ad Exchange look exactly the same as the Adsense ads. However, with Ad Exchange you have access to more advertisers.
I’ve never personally tried to be an Ad Exchange publisher; however, I do use the Ad Exchange ads by partnering with a Google ad management service.
Let me be clear. If your website is accepted with Ezoic or Sortable, you will be able to place up to 5 Google ads (desktop display only) on a web page instead of 3. I’m talking the big paying Google ad units (not counting the link units and custom Google search box).
As you can well imagine, being able to place more ads on a web page provides the potential to earn more money.
There is a cost though
The cost to using any service that places Ad Exchange ads on your site is that you cannot place other contextual ad networks on your site. For example, you cannot place Media.net ads in addition to the 5 Ad Exchange ads.
Nevertheless, in my limited experience using these services (I’m currently using Sortable), because Google ads pay more, having 5 Google ads vs. 6 ads (3 Adsense and 3 Media.net ads) results in higher revenue.
Acceptance is not guaranteed
Unfortunately not all sites will be accepted to work with Ezoic and Sortable. You must apply. That said, the thresholds aren’t terribly high so if you have decent content and some traffic, there’s a pretty good chance you’ll be accepted.
In other words you don’t need 500,000 monthly page views for acceptance.
Use 5 ads only if it makes sense
You don’t have to use all 5 ads with these services. In fact, if you have a website with short content pieces, 5 ads may be too much. I tend to publish websites with lengthy content so 5 ads makes sense. Use your discretion. More importantly, test to find out if your site generates more revenue with fewer ads (this can happen).
Maximum on Mobile is 4 Ads
I should also mention that for mobile devices, the maximum number of ads is 4. This makes sense given mobile display of websites usually doesn’t have a sidebar.
The plus side with mobile is you can have a floating bottom ad (yes, Google offers a floating bottom ad for mobile devices).
From my experience monetizing my sites on mobile devices, I’ll take 4 ads with a floating bottom ad over 5 ads with no floating option.
Is it worth using ad management services like Ezoic or Sortable since they charge fees?
Which service should you use? Both are very good so I suggest testing both. They are not identical services. They offer different features so carefully read what they uniquely offer and choose the service that seems to make the most sense for you.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.