One way to evaluate a content website is to determine the return on investment (ROI) based on the number of words published. This is a good metric because the biggest cost of a content site is the investment cost of content. This concept is explained in detail in this Word Count ROI article and analysis.
I’m a big fan of calculators to make calculations easier. I tend to create my calculators for myself, but put them here because other people find them helpful.
The calculator below calculates your revenue per 1,000 words and 1 million words. It then offers the option to determine the ROI.
IMPORTANT: Use the free WP Word Count plugin to calculate total word count on any WordPress powered site. If you want word count per month, upgrade to the premium version.
PLEASE NOTE: Your ROI will change depending on the time period you use. For example, you can use the following calculator for a given month, series of months, a full year or your website’s lifetime.
The benefit comes when you track the ROI over time to help assess the value of your site. For example, in a perfect world, your revenue per 1,000 words over the course of a year will increase each year. Why? Because older content will continue earning as you publish new content. That said, if you escalate your content investment each year, the ROI may go down which is okay because you’re investing into higher returns for the future.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes.
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.