“Trademark and Copyright Infringement.”
That’s the subject to an email I recently received.
That got my attention.
Being a website owner who publishes a lot of photos on my sites, my heart rate spiked. Even though I have written permission or a license for all photos I use, you never know if I or a VA made a mistake.
I opened the email which curtly said “Please see the attached”.
What is it with some lawyers having to be such curt jerks?
I open the attachment.
It’s some long drawn out letter threatening to sue me for civil damages, punitive damages and to add insult to injury, pay all legal costs incurred by his client, blah, blah, blah.
What did I do now to deserve being sued into oblivion?
I kept reading and quickly realized this lawyer was dumber than a sack of hammers. Not only can lawyers be total jerks, they can be incredibly stupid too.
The letter goes on:
“It has come to the attention of our client that your website www.xxxx.com, utilizes a video entitled “XYZ”, and in that video the trademark [their client] is utilized…”
I knew right away what video the letter referenced.
Get this, it’s a video I embedded from YouTube.
This lawyers’ client uploaded a video to YouTube, made it publicly available with the embed feature turned on. I’m getting sued for this?
Does anybody have a clue?
In case you don’t know, when you upload a video to YouTube and you make it publicly available with embedding turn on, you agree it can be embedded on websites. It’s paragraph 6. (c) of the YouTube TOS. Most people know this, at least us humble bloggers. You’d think some lawyer who specializes in intellectual property who goes after website publishers would have at the very least read the YouTube TOS.
Moreover, the video I used, while informative, was a great promotional video for this lawyer’s client. The article it was embedded on gets lots of traffic.
Why on earth would his client want the video taken down?
Not only that, his client has an affiliate program which means the client sought exposure and was willing to pay for it.
Talk about weird.
The only conclusion I could come up with was the lawyer was taking a shotgun approach on behalf of his client threatening to sue everyone under the sun without having a single clue about anything online. While his client probably instructed him to protect intellectual property, the lawyer took that as instructions to totally blow up his own client’s marketing efforts by going after any instance where his client’s trademark appeared.
I’m not the smartest marketer around, but it seems to me having your logo and videos distributed is usually a good thing. But then, what do I know; I’m not an intellectual property legal expert (although I am a lawyer).
I decided to have some fun.
I removed the video and responded that I removed the video. I then pointed out paragraph 6. (c) of YouTube’s terms of service suggesting that it was okay for me to embed the video. I was super thoughtful by conveniently linking to the YouTube TOS since he clearly had no idea where it was.
Then I told him that I had removed every mention, link, and photo of his client on my site and replaced all that free marketing with XYZ corporation (his client’s competitor).
I concluded my reply asking Mr. Intellectual Property lawyer that he forward this entire response to his client and that his client consider this email response as an application to be an affiliate.
The next day the lawyer replied “… there’s no need to delete links to my client from your website.” That’s all he said.
Surely an apology was in order, don’t you think?
Of course I have no interest in being an affiliate for that company. I’ll never mention them again.
I do, however, promote the heck out of their competitors.
Who are the lawyer and the client?
As much as I despise being unjustly threatened, I’m not going to muddy it up further by naming names.
One bit of irony is if I published the lawyer’s letter here, I may well infringe the lawyers’ copyright which may attach to the letter. While Eugene Volokh opines doing so would probably not be infringement, I have no taste for fighting out that issue in court.
Check out the comments below
There’s plenty of additional info on this subject in the comments. If you have something interesting to add (links to relevant articles and/or personal experiences in this arena) to the discussion, please do.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.