Funny doctor’s note to employer:
About 2 years after I went full time as a blogger and website publisher I was watching the TV show Californiacation.
It’s a decent show. Pretty funny. David Duchovny pulls of the smarmy, pretentious, cool writer well.
Duchovny’s character is a writer with some success behind him but in the show he struggles to come up with another big success.
His agent or manager suggests that he leverage his celebrity and start blogging for various outlets.
Duchovny’s character smarts at the suggestion because blogging is beneath him considering it an amateur writer’s pursuit.
I could see how a successful published writer could hold such an attitude toward blogging. I didn’t take offense of course, but I think these days successful bloggers are respected in their own right. Ariana Huffington, Seth Godin, Tim Ferriss to name a few are very well respected.
There are a myriad of bloggers in niches who are well respected (and earn well).
Even celebrities and business leaders blog here and there on various platforms.
While I don’t read personal websites of authors, fiction and non-fiction alike, I suspect many of them blog for promotional reasons as well.
The point is that while it’s easy to besmirch blogging, it’s now an accepted medium embraced by many respected writers.
I’m both a blogger and niche site publisher, and while I don’t earn like the bloggers on the Forbes list of highest earning blogs, I earn a full time living for which I’m grateful every day.
Which brings me to the topic du jour… 9 reasons it rocks to be a blogger.
Some items in my list are serious, others a bit tongue-in-cheek. After all, this isn’t a serious article; you won’t learn much, but it’s fun (I hope) to read.
Here it goes…
Table of Contents
1. Pursue a passion
This is by far and away the biggest reason publishing blog(s) rocks. I love it. Pure and simple. I enjoy going to work. I think about my blogs when not working. I love reading blog industry news and trying new things. I love the challenge and the fact I’m able to be analytical and creative every day.
Without a doubt I couldn’t have fallen into a more enjoyable business model. Yes, blogging is indeed a business.
2. No earning limit
While as a blogger there is practically speaking an earning limit; technically speaking, there’s no limit. It’s not like as a blogger I’m in some lock-step remuneration program that many jobs have.
If I’m smart and work hard and make a site a success it can generate “hyper financial rewards.” Hyper financial rewards is earning income well beyond what one would expect for remuneration.
A good example of hyper rewards are movie stars that hit the big time. Once celebrity status is achieved, they can command hyper-inflated fees for their work.
No earning limit is inspiring and motivating. It drives me to think up ways to improve all of my websites where revenue is one of several success markers.
3. Meet great, like-minded folks
The internet marketing community is great. There are many great folks who are generous with their time and knowledge. I’ve learned so much Skyping and emailing many such folks who are now friends.
It’s been a real bonus getting to know these people.
The thing is I’m very much a lone wolf. I don’t intentionally network. I’m not on a mission to meet influencers or get to know hordes of bloggers. However, simply being even a little involved has resulted in meeting many great people in the industry.
TIP: If you wish to meet other internet marketers, starting a “How to blog” or “how to make money online” website helps a lot. Until Fat Stacks, I wasn’t very plugged in, but then I didn’t make an effort either. These days Facebook Groups are a great way to network within the community.
4. No barrier to entry
I think it’s amazing that it’s an opportunity available to anyone.
Now I know many people have challenges. It may be an inability to write in English. While people can write in their native language, the fact is that the most lucrative markets are English speaking markets.
Also, blogging is writing. Not all people are good writers. That said, with some investment in hiring writers, the barriers to entry is still very low.
5. Unrestricted Autonomy
I can eat lunch when I want. I can start when I want. I can go to the gym when I want. I can call it a day when I want. I love these perks, but succeeding online as a blogger and publisher is demanding and a lot of hard work.
While it is a lot of work, it’s a fact that having high levels of autonomy increases job satisfaction. In fact, once financial needs are met, autonomy is more important than more money for job satisfaction.
There are few jobs or even businesses that offer more autonomy than being a blogger. Bloggers in the strict sense have no clients and do not need to keep certain hours. Sure, there may be the odd conference call or skype session, but otherwise what I do with my time is totally up to me.
6. Unleash Creativity
I’m not creative in the artistic sense. I can’t draw, paint or design anything. I’m so bad, I use WordPress themes as-is. If I need it purtier, I hire someone.
However, running a blogging business does require a certain type of creativity. One must dream up content ideas, write the content, promote the content… all of which requires its own kind of creativity.
7. Class is in session
Most blogs, in some form or another, include a teaching or informing aspect. Whether it’s a niche site on pets, automobiles, fashion or a current events site, as a blogger, you’re teaching and/or informing people.
True story. I very nearly became a teacher. I was a substitute teacher for one year to give it a shot. I enjoyed it a lot, but at the end of the day chose the legal profession. It was a tough choice because I find teaching very fulfilling.
8. Opinions are like A%$-H%@^$, Everyone Has One
I love that saying. I keep it clean around here (although I enjoy well-used colorful language), but that quote pretty much sums it.
As a blogger, you get to opine on anything as much as you want. Your readers may disagree, but that’s cool. You can’t please all the people all the time.
It’s fun being able to opine on whatever we like. I enjoy it. Every post includes some form of opinion, preference, etc. It’s impossible to write content without injecting personal views and opinions.
9. Free Stuff
I get offered free stuff via my niche sites as well as free software as a result of publishing Fat Stacks.
I don’t ask for it. I don’t make it a prerequisite to write a review. I write about products I buy as a bona fide customer. Nevertheless, when offered, I’ll accept if I think I’ll use it or it’s worth writing about.
I’m not really into stuff. I prefer minimalism (within reason). I do like nice clothes though, which makes me think I should start a fashion blog for guys. I wouldn’t mind free apparel.
I am, however, a software junkie. I love trying new software. I pay for a lot of software each month, some of which I use daily and some of which not as much as I should.
Again, I don’t ask for free subscriptions opting to pay full price for stuff I use.
Fat Stacks isn’t that popular, even in the IM space. It gets decent traffic and I’ve met a lot of great folks/readers/commenters, but I’m by no stretch a guru or celebrity. I don’t really aspire for that. I’m a lone wolf; I don’t seek the spotlight.
However, being in the spotlight is something some people like and aspire for. In that case, blogging can be a launchpad for that. Think Perez Hilton, Tim Ferriss (he’s also a best-selling author), Ariana Huffington to name a few.
Within the IM community there are some very popular bloggers/podcasters verging onto mainstream celebrity. Think Pat Flynn of Smart Passive Income, Jeremy Shoemaker, Ryan Deiss of Digital Marketer, Frank Kern, Syed Balkhi, Brian Clark, Darren Rowse, just to name few who are celebrities within the IM community. While they’re not at the celebrity level of Jennifer Aniston or George Clooney, they’re well known and recognized within their sizeable audiences.
10. Get published
Many bloggers in a variety of niches have been offered book deals because of their blogs. This happens in food/recipe niches. Once a blogger has a huge audience, the big publishers offer a book deal because chances are that book will sell well out-of-the-gates.
One example is Smittenkitchen.com (a terrific recipe blog, BTW).
I have no desire to publish a book, but would consider it if asked (which is unlikely). It’s not in my bucket list, but I’m always open to opportunities.
What really motivates you?
There is no doubt that blogging and publishing websites is not for everyone.
Sure, the collateral perks rock, but money, setting your own schedule, working anywhere you want are not sufficient motivation to make a go of it.
It’s been my experience that loving this work is important to succeed. I love writing, analyzing data and coming up with ways to attract traffic and create awesome websites. Plainly put, I love this stuff.
Yeah, the money is great and being able to work where and when I want is nice, but at the end of the day, whether I start at 11 am (I usually start at 7:30 am) and work on the beach (I don’t work on the beach but I could), the fact is this stuff is work and you either love the work or you don’t.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.