Rank n’ Bank is a term I coined for a content strategy that focuses on ranking lucrative keywords (high traffic and/or high buyer intent). It’s the opposite strategy to Crank n’ Bank.
Because these keywords are highly competitive, inbound links are necessary. In most cases, a link building campaign must be deployed.
Most content of this nature is monetized with affiliate links which can generate extraordinary revenue per 1,000 visitors (EPMV).
A site that deploys Rank n’ Bank seeks to earn vast sums of revenue from relatively few pages. The site may have additional lower-earning content but it’s there solely to aid in ranking the “money pages””.
This is a great strategy for folks who like doing SEO – both on site and off site SEO.
Link Crank n’ Bank, this strategy takes time to see results because even with an aggressive link building campaign, it can take time to rank for highly competitive keywords.
Note that while most of these pages rely on affiliate marketing for revenue, this strategy can be monetized with display ads on pages that target keywords with huge monthly search volume (50,000+ monthly searches).
The keyword “best running shoes” is an example of an article that deploys this content strategy.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.