How much can a single article earn?
Short answer: LOTS
In fact, my highest earning article earns a pittance compared to what some high-earning pages earn on the Web.
My niche sites have 2 strikes against them when it comes to high revenue per article. They are:
1. Display ads: The lion’s share of my revenue is from display ads, which are at the bottom of the website monetization food chain. The plus side is I can pubish on any topic I want within my niche, target low competition keywords and rank for plenty without a bunch of off-site SEO shenanigans.
2. Low search keywords: I intentionally target lower search volume keywords so I can rank them without link building. This will naturally result in a fairly low revenue per article overall.
Despite those two strikes, my top-earning 50 articles do well. Here’s the data from AdThrive.
PLEASE NOTE that this analysis does NOT involve fatstacksblog.com.
Total site revenue for the last 30 days (Jan. 28 to Feb. 26, 2020): $33,655
What’s more interesting than the absolute revenue amount of my top 50 articles is the percentage of total revenue that the top 50 earning articles earn.
Top 50 articles ad revenue over the last 30 days: $8,048 (24% of total ad revenue / $160 per article).
Top 10 articles ad revenue over the last 30 days: $3,361 (10% of total ad revenue / $336 per article)
Top earning article ad revenue over the last 30 days: $485 (1.4% of total ad revenue)
Ad revenue for the 50th highest earning article for the last 30 days: $32.45 (talk about a quick decline within the top 50 articles).
Page view volume range (last 30 days): 3,435 to 27,849
Please note that the above analysis does not take into account about $4K worth of affiliate revenue.
What’s interesting is no single article accounts for all that big of a percentage of revenue. My best-earning article accounts for only 1.4% of total ad revenue. In other words, my Crank n’ Bank content strategy ends up with a highly dispersed revenue distribution across my entire site. I like this because if I stop ranking for any single keyword, it won’t have a big impact on revenue. That’s not to say that I’m not vulnerable. I am. If my entire site was denigrated in search, revenue distribution is meaningless.
Why do I publish this stuff?
Because many Fat Stacks readers ask me these questions regularly.
Inquiring minds want to know.
Jon runs the place around here. He pontificates about launching and growing online publishing businesses, aka blogs that make a few bucks. His pride and joy is the email newsletter he publishes that’s “the best blogging email newsletter around.”
Hyperbole? Maybe, but go check it out to see what some readers say.
In all seriousness, Jon is the founder and owner of a digital media company that publishes a variety of web properties visited and beloved by millions of readers monthly. Fatstacks is where he shares a glimpse into his digital publishing business.